Analysis of the Psychology Interpretation of the Dikir Burdah Song Within the Malay Community of Kampung Hulu, Sri Aman, Sarawak.

This study examines the aesthetic values of Dikir Burdah art in Kampung Hulu, Sri Aman, Sarawak. Within this context, the study also identifies the aesthetic values inherent in the poetic lyrics of Dikir Burdah songs performed in Kampung Hulu, Sri Aman, Sarawak. The research employs a content analysis approach, incorporating literature review and interviews, to explore the aesthetic values manifested in the performance art of Dikir Burdah. The study encompasses three main objectives: first, to evaluate the aesthetics; second, to analyze the poetic lyrics incorporated in the composition of Dikir Burdah; and third, to devise strategies implemented by government agencies and non-governmental organizations for the preservation and advancement of the aesthetic values associated with Dikir Burdah art. A paradigm shift is imperative to ensure the continued relevance of the traditional heritage of Dikir Burdah performance art in the face of modern technology, while concurrently safeguarding its aesthetic integrity during presentation

NILAI ESTETIKA SENI DIKIR BURDAH DI KAMPUNG HULU, SRI AMAN, SARAWAK - AESTHATIC VALUE OF DIKIR BURDAH ART IN KAMPUNG HULU, SRI AMAN, SARAWAK

This study discusses the aesthetic value of Dikir Burdah art found in Kampung Hulu, Sri Aman, Sarawak. In the context of this relevance, this study also found that the aesthetic value of Dikir Burdah was conducted in Kampung Hulu, Sri Aman, Sarawak. This study is a content analysis study through the method of literature and interviews through fieldwork made descriptively based on the aesthetic values found in the performing arts of Dikir Burdah. There are three objectives of this study, namely to evaluate the aesthetics, second, analyze the role and function of Dikir Burdah in shaping the culture of the local community and third, formulate strategies taken by government agencies and non-governmental organizations to ensure the aesthetic value of Dikir Burdah art is preserved and developed. A paradigm shift is needed to ensure that the heritage of Dikir Burdah's performance art tradition remains relevant in the current modern technology but at the same time, the aesthetic values in its performance still need to be maintained

ANALYSIS OF THE PSYCHOLOGY INTERPRETATION OF THE DIKIR BURDAH SONG WITHIN THE MALAY COMMUNITY OF KAMPUNG HULU, SRI AMAN, SARAWAK

This study examines the aesthetic values of Dikir Burdah art in Kampung Hulu, Sri Aman, Sarawak. Within this context, the study also identifies the aesthetic values inherent in the poetic lyrics of Dikir Burdah songs performed in Kampung Hulu, Sri Aman, Sarawak. The research employs a content analysis approach, incorporating literature review and interviews, to explore the aesthetic values manifested in the performance art of Dikir Burdah. The study encompasses three main objectives: first, to evaluate the aesthetics; second, to analyze the poetic lyrics incorporated in the composition of Dikir Burdah; and third, to devise strategies implemented by government agencies and non-governmental organizations for the preservation and advancement of the aesthetic values associated with Dikir Burdah art. A paradigm shift is imperative to ensure the continued relevance of the traditional heritage of Dikir Burdah performance art in the face of modern technology, while concurrently safeguarding its aesthetic integrity during presentation. Keywords: Aesthetic Value, Performing Arts, Dikir Burdah, Kampung Hulu, Sri Aman, Sarawak

The Effectiveness of Event Promotion by Using Social Networking Site (SNS)

The evolution of the era showed people had changed their living style. To conduct their regular chores, people today need technological gadgets like tablets, smartphones, and PCs. While the majority of individuals now consider having access to the Internet and different social media platforms to be a norm and part of their everyday lives. It indicates the importance of the Internet and social media in people's daily lives nowadays and the widespread use of social media as a promotional tool by the majority of businesses. However, is there effective in promoting the events and reliable to promote the event? In order to determine the efficiency of event advertising, this study will look at the Social Networking Site (SNS) channel.This study involved 200 surveys among event participants using simple random sampling in Kuching City, Sarawak. The results of the descriptive study indicate that the SNS channels are the factors that can affect how well an event is promoted