Volunteer Omnichannel Behavior in Nonprofit Organizations: Key Antecedents and Implications for Management

Financiado para a publicación en acceso aberto: Universidade da Coruña/CISUG[Abstract] The purpose of this research consists of identifying the antecedents that may influence the adoption of omnichannel behavior by volunteers. This behavior can be understood as the interchangeable use of online and offline channels, providing volunteers with multiple contact points with nonprofit organizations. To this end, we first propose a conceptual model based on Clary et al.'s motivations framework and other relevant literature. Second, we test our model through quantitative-based research, employing an online questionnaire with a representative sample of 7822 volunteers working for the Spanish Red Cross. We then carry out a hierarchical cluster analysis to group similar volunteers into clusters according to the use they make of the different offline and online channels, followed by an ordered logistic regression analysis to test the hypotheses proposed. First, two volunteer profiles are identified: offline-oriented volunteers with low or no omnichannel behavior, and online-oriented volunteers with high or very high omnichannel behavior. Second, our results suggest that some types of motivations among volunteers (understanding the nonprofit, career or employment opportunities, the advice of family, friends, and acquaintances, and protective reasons), as well as the sense of belonging, perceived usefulness of new technologies, social influence and having feedback channels, all positively influence the adoption of omnichannel behavior by volunteers. Additionally, our findings reveal different effects for the two clusters identified. Finally, and using a contingency approach, implications for nonprofit–volunteer relationship management are drawn

Downward Accountability to Beneficiaries in Social Enterprises: Do Partnerships With Nonprofits Boost It Without Undermining Accountability to Other Stakeholders?

[Abstract] The hybrid nature of social enterprises gives them a high potential for developing social innovations, but at the same time leads to tensions within these organizations. The barriers they face to gain access to traditional sources of funding are pushing social enterprises to reinforce their business models and rely more on commercial activities, and this fact increases the risk of mission drift and can weaken accountability towards beneficiaries of the social mission in favor of dominant stakeholders such as funders or clients of the commercial activities. Our research attempts to analyze whether partnerships between social enterprises and nonprofits strengthen accountability to beneficiaries without hindering accountability to other stakeholders, thus allowing both social and economic objectives to operate together. Based on a survey with a sample of social enterprises partnering with nonprofits, results reveal that as the partnership moves along a collaboration continuum to a transformational stage, accountability to beneficiaries is encouraged, whereas accountability to other types of stakeholders is also improved or, at least, not affected.Open Access funding provided thanks to the CRUE-CSIC agreement with Springer Nature. The authors acknowledge funding provided by the following Spanish Ministries: (1) Ministry of Economy and Competitiveness for the project “Marketing and Social Innovation. Consequences of Business-Nonprofit Partnerships on Social Well-Being” (ECO2013-46391-R) and (2) Ministry of Science and Innovation for the project “Value Co-creation in Social Enterprises. Effects of the Omnichanel Strategy” (PID2019-109580RB-I00

Economic analysis of attitudes towards fiscal fraud in Spain”

This paper is inscribed in the literature on fiscal fraud and moral of taxpayers. We analyse the attitude of the Spaniards respect to two kinds of fraud: the hiding of income to pay less taxes and the hiding of information to benefit fraudulently from goods and services that otherwise one would not have the right to enjoy. Besides, we examine the determining factors on these variables by estimating ordered probit models. According to the postulates of Public Choice Theory we have included in the analysis political orientation variables. These factors have verified the significant effects of the politics, confirming its importance on the individual’s fiscal moral.

Online voluntary transparency in spanish retail firms. Measurement index and CSR-related factors as determinants

Information transparency is a key aspect of the Corporate Social Responsibility (CSR) strategy. The new information and communication technologies, such as the Internet, allow companies to disseminate relevant corporate information to different stakeholders and society, promoting voluntary online transparency. The analysis of social responsibility information published on corporate websites permits, among other issues, the development of disclosure and transparency indexes that facilitate comparisons between companies, and the assessment of potential drivers of the transparency strategy. In this sense, this study has two main objectives: (1) To develop a measurement index of voluntary online transparency, and (2) to identify relevant factors that influence on such transparency. The empirical research was carried out by analyzing the websites of a 176 large Spanish retail companies. Regression analysis was used to test the proposed hypotheses. The results obtained show that online voluntary transparency is encouraged by the implementation of CSR principles in store management and by the particular type of contributions in which the social commitment of the retail is materialized (monetary versus non-monetary), as well as by the fact that employees and/or society as a whole represent the main beneficiaries of CSR activities

Lights and shadows of business-nonprofit partnerships: The role of nonprofit learning and empowerment in this ethical puzzle

[Abstract]: Business-nonprofit partnerships have gained increased relevance in the context of the evolution of corporate social responsibility strategies and the existence of extremely complex societal and environmental challenges. However, these collaborations are also associated with important ethical concerns. Under such a scenario, this study attempts to shed light on the effects of high value-added partnerships—i.e., those characterized by a process of nonprofit empowerment—on two potential risks of business-nonprofit partnerships: co-optation and loss of personnel’s identification with the nonprofit’s social mission. Based on a two-step survey to a representative sample of Spanish nonprofits involved in social partnerships with firms, results reveal the existence of a mixed influence in both cases, positive and negative. Several implications for practitioners are drawn, specifically about how firms and nonprofits can reduce the negative ethical consequences of partnering

Contribución cualitativa y cuantitativa de las fundaciones al empleo del Principado de Asturias

REVISTA ASTURIANA DE ECONOMÍA - RAE Nº 41 2008 43 CONTRIBUCIÓN CUALITATIVA Partiendo, por un lado, de la importancia que están adquiriendo las fundaciones dentro de la realidad socio-económica de los paí- ses desarrollados, y, por otro, de los grandes retos que supone para el mercado de trabajo asturiano la ruta marcada por la Agenda de Lisboa, el presente trabajo trata de evaluar en qué medida las fundaciones que operan en el ámbito del Principado de Asturias contribuyen a la generación de empleo en la región. Los resultados muestran el relevante papel que este tipo de organización puede desempeñar en el logro de los objetivos de la Estrategia Europea por el Empleo (EEE),sobre todo de aquellos relacionados con el incremento de la tasa de empleo femenino

Transformación digital y gestión omnicanal en las organizaciones del tercer sector: el caso de Cruz Roja Española

[Resumen] La manera en que las organizaciones no lucrativas se gobiernan, gestionan sus actividades y se relacionan con sus grupos de interés está cambiando. Ello se debe principalmente a la irrupción de las nuevas tecnologías digitales y redes sociales en el día a día de estas organizaciones. La relación con los grupos de interés relevantes cambia de formato: ya no se establece una relación unidireccional, sino que la tecnología aporta multidireccionalidad. Ante esto, es imprescindible que las organizaciones del Tercer Sector se adapten a este nuevo cambio de paradigma para lograr sus fines y objetivos, adoptando una estrategia omnicanal. En particular, Cruz Roja Española puso en marcha su Plan de Sistemas y Plan Digital 2018-2021, centrado en dar respuesta a la trasformación tecnológica y evolución digital que requiere la entidad, no solo desde el punto de vista de la provisión de servicios, sino también desde la perspectiva de llevar a cabo su actividad de forma más rápida y sencilla, con eficiencia y eficacia. El objetivo principal de este estudio de caso es el de analizar el proceso de transformación digital y gestión omnicanal llevado a cabo por Cruz Roja Española para mejorar las relaciones con sus grupos de interés más relevantes (como los donantes, voluntarios, beneficiarios, socios, y otros colaboradores) y contextualizarlos en el marco de la era digital.[Abstract] The way non-profit organizations govern themselves, manage their activities and interact with their stakeholders is changing. This is mainly due to the emergence of new digital technologies and social media on the daily lives of these organizations. The relationship with the key stakeholders changes the format: a one-way relationship is not established, but the technology provides multidirectional. Given this context, it is essential that Third Sector organizations adapt to this new paradigm shift in order to achieve their goals and objectives, adopting an omni-channel strategy. In particular, Spanish Red Cross launched its Systems and Digital Plan 2018-2021, focused on responding to the technological transformation and digital evolution that the entity requires, not only from the point of view of the service provision, but also from the perspective of carrying out its activity more quickly and easily, with efficiency and effectiveness. The main objective of this case study is to analyze the process of digital transformation and omni-channel management carried out by the Spanish Red Cross to improve the relationships with relevant stakeholders (such as donors, volunteers, beneficiaries, partners, and other collaborators) and contextualize them within the framework of the digital er

La omnicanalidad en las organizaciones no lucrativas: estado de la cuestión

[Resumen] Este trabajo analiza las implicaciones y los retos de la implantación de estrategias omnicanal en el sector no lucrativo, haciendo especial hincapié en los cambios detectados en la gestión de relaciones entre organizaciones no lucrativas y sus principales grupos de interés. En primer lugar, se repasan los factores coyunturales y estructurales que durante los últimos años han impactado de manera significativa en este sector. A continuación, se introduce el concepto de omnicanalidad, y se discuten las potenciales implicaciones y ventajas que las estrategias omnicanal suponen para las organizaciones no lucrativas a la hora de gestionar sus relaciones con donantes, voluntarios, beneficiarios y miembros. Para finalizar, se identifican los principales retos, tanto externos como internos, que estas organizaciones deben enfrentar para conseguir una implementación efectiva de la omnicanalidad[Abstract] This work analyzes the implications and challenges of the implementation of omnichannel strategies in the non-profit sector, with special emphasis on the changes detected in the relationship management between non-profit organizations and their key stakeholders. In the first place, the conjunctural and structural factors that have significantly impacted on the sector during the last years are revised. Next, the omnichannel concept is introduced, and the potential implications and advantages of omnichannel strategies for non-profit organizations when managing their relationships with donors, volunteers, beneficiaries and members are discussed. Finally, we identified the main challenges, both external and internal, that these organizations must face in order to achieve an effective implementation of omnichannel strategie

¿Existen diferencias en el comportamiento omnicanal? Análisis webrooming y showrooming

Este trabajo evalúa la influencia que las rutas de procesamiento de la información tienen en el comportamiento webrooming y showrooming. Para ello, se utilizó la base de datos “Observatorio de e-Commerce 2014” de la Consultora GfK que contiene información detallada sobre el proceso de compra de 4.067 consumidores que han adquirido productos de diferentes sectores de la distribución comercial. Los resultados obtenidos utilizando el modelo logit binomial muestran que los consumidores webroomers tienen una conducta más planificada y valoran en mayor medida los criterios de decisión de compra vinculados al producto. Por su parte, los showroomers son compradores más influenciables y valoran más los criterios de decisión vinculados con el distribuidor.This paper evaluates the influence that routes information processing has on the webrooming and showrooming. The empirical research is based on the database compiled by GfK. This database contains detailed information about the buying process of 4,067 consumers who have purchased products from different retail sectors. The results derived from the application of a binomial logit model show that webroomers have a planned behavior and assess further the purchasing decision criteria linked to the product. Meanwhile, the showroomers are more impressionable and more valued decision criteria linked to the distributor