Role of Influencer Marketing in Promoting Financial Products in the Banking Sector of Pakistan

Purpose: The aim of this paper is to analyse the role of influencer marketing in promoting financial products in the banking sector of Pakistan and also to identify the factors through which banks are successfully implementing influencer marketing. Research Design: In this study, the researcher adopted quantitative research design, and all the data were collected through survey questionnaires using five-point Liker scale, and a sample of 300 consumers were selected in Pakistan. The collected data analysed by the researcher through Frequency analysis and Correlation analysis. In addition to this, as the researcher employed the instrument of questionnaire, thereby, to check the reliability of the instrument, the reliably testing was done, and the instrument was found to be reliable. Findings: It was found in the study that there was strong relationship between the influencer marketing and promotion of financial products. The study has found that customer reach, customer preference and engagement, shareable content and promotional tools are the factors through which banks are practising influencer marketing. Besides, it was further analysed that on the promotion of financial products in Pakistani banking sector. Limitations: The main limitation of the study is that this study specifically focused on the banking sector of Pakistan, which means the findings of the study is limited to the banking sector of Pakistan only. Besides, there had been limited knowledge possessed by respondents despite the awareness of the topic as they were all consumers, and not bank managers or experts, so future studies can be conducted among bank managers or field experts.        Keywords: Digital Marketing, Influencer Marketing, Customer Engagement, Financial Products, Banking, Pakistan DOI: 10.7176/JMCR/68-06 Publication date:June 30th 202

The Impact of Foreign Aid on Income Inequality: Evidence from Developing Countries. Application of the FMOLS Approach

The present study aims to evaluate the impact of foreign assistance on income inequality of selected developing economies. Panel co-integration technique is applied for the purpose of estimation. After confirming the pre-conditions for cointegration, we have applied the Fully Modified-OLS method to estimate the association between foreign aid and income inequality. Controlling for other variables, we find a positive and significant association between foreign aid and inequality. The empirical results are robust concerning the sub-samples of developing economies selected according to the income classification of the World Bank. The empirical results are also robust concerning the alternative measure of income inequality

The Impact of Foreign Aid on Income Inequality: Evidence from Developing Countries. Application of the FMOLS Approach

The present study aims to evaluate the impact of foreign assistance on income inequality of selected developing economies. Panel co-integration technique is applied for the purpose of estimation. After confirming the pre-conditions for cointegration, we have applied the Fully Modified-OLS method to estimate the association between foreign aid and income inequality. Controlling for other variables, we find a positive and significant association between foreign aid and inequality. The empirical results are robust concerning the sub-samples of developing economies selected according to the income classification of the World Bank. The empirical results are also robust concerning the alternative measure of income inequality

DEVELOPING E-RECRUITMENT FRAMEWORK FOR ENHANCED RECRUITMENT PRACTICES IN TELECOMMUNICATION SECTOR OF PAKISTAN

E-recruitment process has revolutionised the hiring process of candidates after the introduction of the internet. Many organisations are now employing the use of an e-recruitment system and have been able to capitalise on the benefits received by hiring talented employees. In Pakistan, the potential for evolving as a developed state and the implementation of e-recruitment can provide an opportunity to the youth who are unemployed and are having difficulties in finding suitable employment. The rapid change in the structure of the business world in Pakistan has raised concern amongst the HR managers regarding the efficiency of the recruitment process and the lack of awareness towards the process of e-recruitment creates an obstruction in the implementation of this framework in the organisation. The research aims to provide knowledge about these problems and to make the companies capable of implementing the framework. The research employed the use of quantitative analysis to depict a relationship between the variables of the study. This research distributed survey questionnaires to 250 participants of the study and after receiving the responses, regression and correlation analysis were applied. The results depict that there is a significant relationship in enhancing the recruitment practises in Pakistan with the adoption of an e-recruitment practice under the effects of its internal and external factors