Strategi Pemasaran Gula Semut di Kabupaten Rokan Hulu Provinsi Riau

Currently, granulated palm sugar (palm suiker) with local name “gula semut” becameknown and generally produced for export market and partly for domestic food industry.Great market prospects for granulated palm sugar can not be utilized by communitybecause majority of producers make solid (molded) palm sugar. In the district of RokanHulu, granulated palm sugar is only produced by one producer. This research is a casestudy of granulated palm sugar producer with the aims to study: (1) marketing strategyof granulated palm sugar; (2) external and internal marketing factors, and (3) alternativemarketing strategy. Analysis of qualitative description is to describe the marketing ofgranulated palm sugar in the form of marketing mix (product, price, promotion anddistribution). A quantitative analysis carried out to develop a marketing strategy withSWOT analysis. Conclusions of research: (1) product strategy of granulated palm sugaris applied through packaging attributes of halal label, barcode, license, product benefits,and area of origin; (2) the price of the sugar is Rp 30,000 per kg which is considered tooexpensive; (3) promotion strategy is still limited on personal selling by word of mouth;(4) strategy is direct distribution to consumers, and (5) recommended strategy is tomaintain the label and the brand and introduce product to general public, encourageproducers not to make wine to maintain continuity of the sugar production, set priceaccording to production costs while considering purchasing power, maintain healthstandard, and do continuous promotional activities

Analisis Pendapatan Wanita Pedagang Sayur Mayur (Studi Kasus di Pasar Arengka Panam) di Kota Pekanbaru

Base of this survey is analysis the contribution income of women seller vegetables for their family and how to know what kinds of factor and interesting their foor increasing them income. The writer use method for the survey is direct connecting to fieldwith the women with the purposive sampling. The total number of market traders Arengka Panam is 380 merchants. Sampel taken by 10% of the sword of vegetables namely 380 women merchants (only vegetable merchant populasion) to choose and determine the field in accordance witha the kriteria . kriteria is a trader of vegetables woman has a husband and have a place to trade is settled. The files collected with sekunder and primer files. The analysis file used is method descreption with explain quantitative and qualitative. The formula used in this survey is the formula the income of women selling vegetables, amount total capitaland the contribution their income of selling vegetables. the result of survey showed that average their contribution raising them income 56 %, it mean that the contribution vendors to help improve household income is quite large, with yhe income to help make ends meet their household. Responden with experience ranging from 1 – 20 years of tradevegetable

Analisis Struktur Pasar Karet Petani Eks Upp Tcsdp di Desa Bukit Sakai Kecamatan Kampar Kiri Tengah Kabupaten Kampar

Agriculture Marketing is a series of economic aktivities consecutive that accur during the course of commodity agricultural products from primary producer to consumer. The purposes of this research are to analyse: market structure farmer Ex UPP TCSDP in Bukit Sakai village Kampar Kiri district of Kampar regency. This research started from June 2015 till March 2016. The research method who used in this research is survey method. The sampling method in this research used purposive sampling with criteria of rubber Ex UPP TCSDP age ranging from 15-30 years. Intake of sample to rubber compiler and factory used snowball sampling method by following its marketing channel. The research result showed there two marketing channel at Ex UPP TCSDP that on marketing channel I from farmer – collector compiler - big compiler Pekanbaru – Pekanbaru factory. That marketing channel II from farmer – collector compiler - big compiler Medan – Medan factory. In the calculation of the concentration ratio of the traders Pekanbaru has a concentration ratio of 32.77% which leads to the concentration oligopsonistic being, the traders Medan its concentration ratio of 53.91% which leads to a low concentration oligopsony. In Pekanbaru collectors market share amounting to 32.77% which leads to oligopsonistic loose, the traders Medan market share of 67.23% which leads to a strict oligopsony. In the Herfindahl index traders in Pekanbaru 0,10 0,45 Medan traders thus leading to oligopsony. Market structure at rubber marketing of Ex UPP TCSDP in Bukit Sakai village imperfectly competitive market leads to oligopsony

Analisis Saluran Pemasaran dan Transmisi Harga Karet (Havea Brasiliensis) pada Petani Swadaya di Desa Pulau Jambu Kecamatan Kuok Kabupaten Kampar

This reseacrh aim is to know and analyze: 1. The channel, margin of karet marketing and karet marketing efficiency. 2. The correlation between the price of karet from factory and the price of karet in farmer level. 3. The influence of karet price changing of factory to farmer level at Pulau Jambu Village of Kuok District of Kampar Regency. The reseacrh method is used of suervey method. The sampling method is purposive sampling of 40 farmers. And the second sampling of merchant is using snowball sampling method that come to marketing channel. The research result shows that in Pulau Jambu Village of Kuok District of Kampar Regency have one rubber marketing channel (homogeneity). That is farmer to collector merchant to factory. The lowest price in farmer level is Rp. 7.075/kg, and the highest price level is Rp. 11.450/kg. Then the lowest price of factory is Rp. 9.350/kg. And the highest price level of factory is Rp. 13.250/kg. The average price level of the farmer level on period Juli 2013 up to Juni 2014 is Rp. 9.096,53 and the average price level on factory is Rp. 11.267,57. The margin level of marketing channel between the price farmer level and factory is Rp. 2.171,04 and marketing eficiency is 4,49%. The correlation value between the price in farmer level and factory level is 0,95%. The value of the elasticity of price transmission between the price received from farmers and the price of karet by factory was 0,95%

Analisis Transmisi Harga Tandan Buah Segar (Tbs) dari Pabrik Kelapa Sawit (Pks) ke Petani Swadaya di Kelurahan Sorek Satu Kecamatan Pangkalan Kuras Kabupaten Pelalawan

The purpose of this research is to investigate marketing channels, marketingmargins of TBS oil palm and to know the part that received by farmers, thecorrelation or relationship between the prices of oil palm paid by PKS withthe prices received by swadaya farmers, as well as the effect of price changesof oil palm at PKS standard with the price of swadaya farmers standard atSorek Satu District, Pangkalan Kuras Subdistrict. This study was conducted fromAugust 2010 to January 2011. The method that the researcher used was surveymethod. The Sampling of the research was 32 swadaya farmers with the ageof palm trees between 10-15 years done by purposive sampling, whereas for tradersand PKS done by snow ball. Based on the results of one marketing channels inSorek Satu and the average of marketing margins of time series data for theyear 2010 was Rp. 245,25, while the share of farmers is 87%. The correlationvalue of the price from swadaya farmers standard with the price PKS standardwas 0.976 and the price transmission based on the coefficient regression valueof b1 was 0,884

Analisis Motivasi Ekstrintik Petani Dalam Menabung Di Bank Rakyat Indonesia(BRI) Unit Ukui Kecamatan Ukui Kabupaten Pelalawan

The purpose of this research is to motivation extrinsic analysis of the farmers in saving money in ukui unit bank rakyat Indonesia (BRI). This article discusses about the extrinsic motivation of farmers in saving money in Ukui Unit BRI. This research is using interview method 86 selected sample by questionnaire. The data source used are primary data using a Likert's Summated Rating Scale (SLRs). This research was conducted in BRI Unit Ukui at Jalan Lintas Timur Ukui in Sub-District of Ukui, Pelalawan, and started from March 2015-August 2016. The results showed that the average of the extrinsic motivation of farmers in save in Ukui Unit BRI consisting of a service, product, promotion, interest and location are categorized as "high" with a score of 3.66. With respective scores are 4.06 for service categorized as "high", 3.51 for the products categorized as "high", 3.52 for promotion categorized as "high", 3.53 for interest categorized as "high" and 3.70 for location categorized as "high"