Branding the Games: Commercialism and the Olympic City

This chapter examines the role of branding and sponsorship in the Olympic games - with particular reference to the urban. The chapter identifies tensions between Olympic values, branding activities and a projected legacy. The chapter offers a social-theoretical account of the Olympic brand to analyisis on :London2012. It is a contributiuon to wider analysis in a book drawing upon historical, cultural, economic and socio-demographic perspectives. Olympic Cities examines the role of London hosting the 2012 Olympic and Paralympic Games as a means to promote urban regeneration and social renewal in East London

’Alright on the night?' Envisioning a ’night time economy’ in the Thames Gateway,

Providing a comprehensive overview and critique of the Thames Gateway plan, this volume examines the impact of urban planning and demographic change on East London's material and social environment

Book Review: Michael Payne - Olympic turnaround

In this book review, Iain McRury looks at an account of the "wake-up call" aimed at the International Olympic Committee in the late 20th century to prevent it from becoming ’extinct’, and its subsequent revival as the Olympics became a brand in itself. This is a re-issue of a book first published in 2005, updated with added material from the Beijing Games and some prefatory comments on London. MacRury judges it as timely and a welcome re-issue of a seminal account of the latest phases in Olympic and sports marketin

The Apprentice: Realities and Fictions for the London Skyline

This chapter examines the representation, values and legitimation in ’the city’, paying particular attention to London and reviewing a popular reality TV show: The Apprentice. The chapter frames the show as a morality tale akin to Roald Dahl’s Charlie and the Chocolate Factory (1973). Closer analysis highlights the show’s engagements with rhetorics of legitimation and ethos in ’the city’ and applying frames outlined in Boltanski and Chiapello (2005). The chapter adds to wider interdisciplinary analyis of London and recession, in the context of a book that examines the impact of the recession and discusses London’s future trajectory as an entrepreneurial city and capital of the United Kingdom

Book Review: New Dimensions of Doctor Who: Adventures in Space, Time and Television. London: I B Tauris. Hills, M. (ed) (2013)

Review of recent edited collection. Doctor Who, New Dimensions and the Inner World: A Reciprocal Review Two significant additions to Doctor Who’s academic ‘canon’ were published recently and, continuing Media Education Journal's interest in new ways of approaching the review format, here we ask two authors, Iain MacRury and Matt Hills, to appraise each others’ texts

Branded content: rupture, rapture and reflections.

This is primarily a discussion about change, a topic relevant to many industries and, particularly, to students as they prepare for exciting but potentially uncertain futures. It is an occasion to think about the implications and emergence of some new promotional idioms such as branded content, sub genres such as ‘native advertising’, and to consider some new generation, high profile, promotional media forms, notably vlogging

Theories on the education of women in France

Thesis (M.A.)--Boston University, 1928. This item was digitized by the Internet Archive

The Advertising Handbook

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today. Revised edition of The advertising handbook, 2009

Re-thinking the Legacy 2012: The Olympics as commodity and gift

This paper opens discussion about the nature of Olympic ‘legacy’ and articulates a contradiction in the way ‘legacy’ is conceived - between ’gift’ and ’commodity’ (Mauss 1954).The The paper argues that establishing working definitions and parameters for ‘legacy’ is a difficult task. Defining ‘legacy’ is problematic especially if conceived as an entirely predictable or measurable set of objectives. Indeed, the definition of ‘legacy’ is partly constitutive of the legacy itself, a component of achievements that the city might make. Such a ‘legacy definition’ will become a functional term in the complex planning and evolving conceptions underpinning urban change for some time—if successfully negotiated and if governable. As such, ‘legacy’, and the activities and values entailed to it, can come to provide a catalytic ‘vocabulary of motives’ and a legitimating discourse enabling politicians, communities and their individual representatives to justify investments, evolving strategies and activities connected to and connecting developmental gains in a more or less healthy fashion. It is because of this that legacy and its various meanings come to matter