A Hedonic Price Analysis for the New Zealand Wine Industry: Preliminary Results

This paper presents preliminary results from a hedonic price analysis of premium wines in New Zealand over the vintages 1994 – 2003. Implicit prices are presented for a sensory quality rating, as well as wine variety and regional reputation. Results show that the price premium associated with Michael Cooper's five-star quality rating is highly significant and increasing in magnitude over the study period. Trends in regional and varietal preferences are also explored.Hedonic pricing, New Zealand wine, quality, Agribusiness, Agricultural and Food Policy, Environmental Economics and Policy, Food Consumption/Nutrition/Food Safety, Research Methods/ Statistical Methods, Resource /Energy Economics and Policy,

From Honors Student to Honors Coordinator

As part of the National Collegiate Honors Council’s (2022) collection of essays about the value of honors to its graduates (1967–2019), the author reflects on the personal and professional impacts of the honors experience. Every time I begin a new semester, I often think about how my honors professors began their classes. There was a palpable excitement in their voices as they discussed how we would explore the given subject through a variety of lenses, uncovering nontraditional perspectives and allowing the conversation to flow freely. I remember the conversations continuing among my fellow honors students long after the class ended. The interdisciplinary seminars I took as an honors student continue to inspire my teaching today. The coursework in my honors program pushed me to embrace research and academic writing. My honors professors instilled the practice to always “dig deeper,” going beneath the surface level of any given subject. I took many classes that transported me to other worlds, be they Ancient Greece, 90s hip hop, geopolitical landscapes, or the deep writings of authors like the Woolf sisters, Plath, and Austen. Worlds that can easily be forgotten made my education exciting. Today, I not only strive to lead my students in interdisciplinary explorations and to bring the same sense of adventure in uncovering new knowledge, but I also get to run the day-to-day operations of the honors program at the college where I am now employed

Rapid literature review of smoking cessation and tobacco control issues across criminal justice system settings

This review was undertaken to inform the development of the Regional Criminal Justice Coordinator role in the North West Region. It was conducted by the Institute for Social Marketing at the University of Stirling and involved a rapid review of literature on smoking cessation and tobacco control issues across criminal justice system (CJS) settings, namely prisons, probation services, police and courts

Evidence Review: Social Marketing for the Prevention and Control of Communicable Disease

Background: Social marketing is the application of marketing theories and techniques to the planning, implementation, and evaluation of programmes and interventions to influence pro-social voluntary behaviour change in order to improve personal welfare, and the welfare of society. Objectives: To provide an evidence-based summary of social marketing for the prevention and control of communicable disease, with particular reference to the European context. Methods: A review of reviews was conducted to examine the international evidence base. An extensive search of databases was carried out to identify relevant English language systematic reviews published from 2000 to 2011. Inclusion criteria were that reviews were systematic, the substantive focus was social marketing, and at least a quarter of included studies related to the prevention and control of communicable diseases. Thematic analysis was used to identify intervention input and output variables and examine their association with measured change in behaviour or behaviour determinants. All individual studies included in the systematic reviews that reported on European interventions for the prevention and control of communicable disease were identified, analysed and described in more detail to provide insight on European-specific good practice. Findings: Five international systematic reviews and three individual European social marketing interventions were identified for inclusion. A narrative summary of learning from the systematic reviews and individual social marketing interventions described and discussed: conceptual clarity; consumer orientation; context; social marketing mix (product, price, place, promotion); strategic and long-term planning (policy, partnerships); implementation; knowledge and attitudes; behaviour change; social environment change; and changes in health status. Conclusions: The international evidence base indicates that social marketing can be an effective approach to behaviour change for the prevention and control of communicable disease. The European evidence is limited, but promising, with social marketing principles having been successfully applied in hand hygiene and sexual health interventions. There appears to be a lack of conceptual clarity on what constitutes social marketing, its purpose and scope. Improved understanding and practice through training and efforts to promote shared learning would enhance its utility and effectiveness. Promotion appears to be the best recognised and/or most commonly employed component of the social marketing mix and there is limited recognition of other social marketing techniques and strategies, such as competitive analysis to identify and modify barriers, the role of segmentation to reach priority targets such as disadvantaged groups, and policy in support of social marketing. Insights for policy and practice: The evidence indicates that audience-informed intervention design and development, partnership-based interventions, and sharing of lessons learnt from previous practice can enhance effectiveness of social marketing for communicable disease prevention and control. Conducting formative research as standard practice improves design and development of interventions and programmes. More emphasis in intervention, design, evaluation on contextual factors, and on all components of the marketing mix (not just promotion) will contribute to future development of policy and practice. More rigorous and extensive process and impact evaluations and detailed reporting of implementation could also make a useful contribution to the future development of policy and practice. It is recommended that greater priority is given to resourcing long-term interventions and programmes, and less on short-term and brief interventions

A literature review of trust and reputation management in communicable disease public health

Executive Summary: A literature review of trust and reputation management by and for public health organisations involved in communicable disease control was conducted by the Institute for Social Marketing. The Institute is a joint research initiative of the University of Stirling and the Open University in the UK. The review examined the international English-language literature published during the period 2005-2010, drawn from a range of communication sub-disciplines. A glossary of the sub-disciplines is provided in the appendix. The evidence base was found to be in an emergent phase and is therefore somewhat limited, although largely consistent. Elements of good practice identified included the need for long-term and proactive planning of trust and reputation management; strong media relations skills; proactive relationship building with key stakeholders; integration with technical disease prevention and control functions; and enhanced commitment to transparency and two-way dialogues. A focus on crisis communication, mass (undifferentiated) communication and communication to support technical functions was apparent in the literature. A limited understanding of the role and nature of risk communication; the benefits of adopting a strategic, rather than reactive approach to trust and reputation management and the potential benefits of full integration with immediate and long-term public health goals was also apparent. Recommendations for future research and development of good practice are evaluations specifically focused on the impact of public health activities on trust and reputation; adopting a strategic approach to trust and reputation planning which coordinates the full range of communication functions and objectives; plus organisational capacity building in communication functions such as risk communication, environmental scanning and mass media relations

National Scale-up of Zinc Promotion in Nepal: Results from a Post-project Population-based Survey

The World Health Organization and the United Nations Children's Fund recommend using a new oral rehydration solution (ORS) plus zinc supplementation for 10-14 days for the treatment of diarrhoea in children aged less than five years. The Social Marketing Plus for Diarrhoeal Disease Control: Point of Use Water Disinfection and Zinc Treatment (POUZN) project in Nepal was one of the first zinc-promotion projects to move beyond pilot efforts into a scaled-up programme with national-level reach. This study used data from a survey conducted in 26 districts in Nepal in 2008 to examine zinc-use behaviour, knowledge, and beliefs of caregivers of children aged less than six years, other diarrhoea-treatment practices, and recollection of project communication messages. The results of the survey indicated that, by six months following the onset of a zinc-promotion campaign, the majority (67.5%) of children (n=289), aged less than six years, with diarrhoea were treated with ORS, and 15.4% were treated with zinc. Over half (53.1%) of all caregivers (n=3,550) interviewed had heard about zinc products; most (97.1%) of those who had heard of zinc knew that zinc should be used for the treatment of diarrhoea. Zinc-related knowledge and behaviours were positively associated with recall of communication messages. Children whose caregivers recalled the mass-media message that zinc should be used for 10 days [odds ratio (OR)=2.02, 95% confidence interval (CI) 1.85-2.19] and whose caregivers perceived that zinc is easy to obtain (OR=1.76, 95% CI 1.49-2.09) were more likely to be treated with zinc for 10 days, along with ORS. The findings demonstrated that mass media play an important role in increasing caregivers’ knowledge about zinc and encouraging trial and correct use. Future efforts should also focus on understanding the factors that motivate providers to continue recommending antibiotics and antidiarrhoeals instead of zinc. These findings are being used for informing the design and implementation of zinc programmes in other developing countries with a high prevalence of diarrhoea

Evaluated interventions to reduce alcohol-related harm among young people

First paragraph: The European Alcohol and Health Forum (EAHF) Task Force on youth-specific aspects of alcohol recommended the development of a database resource that could be used to share information on good practice projects intended to reduce alcohol-related harms among young people. The working title for the initiative during the preparation of this report is the Resource on Alcohol and Youth Projects (RAYPRO)

Systematic literature review to examine the evidence for the effectiveness of interventions that use theories and models of behaviour change: towards the prevention and control of communicable diseases

A systematic literature review assessed the effectiveness of interventions using theories and models of behaviour change to prevent or control communicable diseases relevant to Europe. The review was commissioned by the European Centre for Disease Prevention and Control (ECDC) and conducted by the Institute for Social Marketing of the University of Stirling and the Open University

Systematic Literature Review of the Evidence for Effective National Immunisation Schedule Promotional Communications

Introduction: A systematic literature review examined the published evidence on the effectiveness of European promotional communications for national immunisation schedule (NIS) vaccinations. The review was commissioned by the European Centre for Disease Prevention and Control (ECDC) and conducted by the Institute for Social Marketing at the University of Stirling.The purpose of the review: ‘Immunisation hesitancy' has negatively impacted population uptake of routine immunisation. A substantial body of evaluated communication activity promoting nationally indicated routine immunisation has been published. This systematic review of the evidence aims to: collate and map the types of promotional communication that have been used; assess the quality of the evaluative research reporting on these promotional communications; and assess the applicability of this evidence to immunisation policy, strategy and practice priorities. The analysis and findings are intended to provide a current status report on the evidence, and evidence gaps for good practice in national immunisation promotional communications, thus supporting countries in their communication activities for the prevention and control of communicable diseases.Objectives of the review: The review aimed to answer the following research questions: Which audiences have been targeted by NIS promotional communications? Which communication methods and approaches have been used to promote or reinforce NIS vaccination uptake? What theoretical underpinnings are used to inform communication methods and approaches? Which settings and communication channels have been used to promote or reinforce NIS vaccination uptake? What is the evidence for effectiveness of communication initiatives in changing or reinforcing knowledge, attitudes or behaviour towards NIS? What is the evidence for impact of NIS communication initiatives to control communicable disease? What impact have campaign communications promoting NIS had on public acceptance and vaccine uptake rates