Strategi Public Relations dalam Menjaga Eksistensi Assalaam Hypermarket Melalui Konsep “One Stop Shopping and Muslim Syariah”

The use generic strategy as a public relations strategy is deemed capable of creating a strategy that are appropriate to the current situation in the company. This study used a qualitative-descriptive method using in depth interviews to obtain primary data, while secondary data was obtained through field observations, social media observations, photo documentations, and relevant journals. Data analysis uses several components, namely data collection, data reduction, systematic data presentation, case discussion, then data collection conclusions as material for study in discussing problem. While the data validity used data triangulation. The results showed that the Assalaam Hypermarket applies two generic strategies, namely a cost leadership strategy and a differentiation strategy to market products while maintaining its image as an Islamic retail outlet in accordance with the concept of "One Stop Shopping and Muslim Syariah". The conclusion in this study is that the Assalaam Hypermarket is sufficient to use two generic strategies according to the needs in order to continue to exist in the world of retailing as well as to obtain a company image in accordance with the concept being carried

Biossegurança e segurança do paciente: visão de professores e estudantes de enfermagem

Objective To identify the understanding of biosafety and patient safety from the perspective of nursing teachers and students in Brazil and Portugal. Methods This is a qualitative study involving 14 teachers and 44 students from 3 public educational institutions (2 in Brazil and 1 in Portugal). The study included students in their final year of high school as well as students enrolled in undergraduate and licensure courses because, by this stage of their studies, they had already covered topics related to biosafety and patient safety. It also included teachers of these subjects. Triangulation was used to collect data through interviews and observation. For organization and analysis, resources of the Atlas.ti 22 qualitative research software program were used in conjunction with the principles of thematic content analysis. Results It was evident in both countries that the teachers and students recognized the premises that involved biosafety and patient safety and that these should form part of nursing education in its transversality, emphasizing that biosafety and safety were interrelated in the prevention of adverse events. The importance of caring for oneself and others, the influence of the regulatory framework in guiding practice, and the existence of gaps in knowledge and practical application were all factors mentioned by the interviewees. Conclusion Biosafety and patient safety education and regulations, as well as the knowledge of teachers and students on these topics, affect safe practice and the quality of nursing care. Having a good understanding of these areas is therefore essential in health crises, especially for preventing infection, and it is important to raise awareness of the duty of safe health practices.info:eu-repo/semantics/publishedVersio

Challenges faced by nurse-managers at work in brazilian and portuguese hospitals: A mixed-methods study

Objetivo: analisar os desafios presentes no trabalho de enfermeiros gestores no contexto hospitalar, no Brasil e em Portugal. Método: pesquisa de métodos mistos, abordagem explanatório sequencial, realizada com enfermeiros gestores de quatro hospitais, entre março de 2019 e março de 2020. O estudo iniciou com a etapa quantitativa, aplicando um survey a 143 participantes e dados analisados por estatística analítica e inferencial. A etapa qualitativa foi realizada com 71 destes participantes utilizando entrevistas, para compreender os desafios deste trabalho, e os dados foram submetidos à análise de conteúdo. A integração dos achados foi realizada por meio de conexão de dados. Resultados: na etapa quantitativa os resultados evidenciaram que as atividades de gestão realizadas pelos enfermeiros por cenário, incluíram planejamento, gestão de pessoas, de processos assistenciais, de materiais, da qualidade e liderança, com maiores médias para os quatro primeiros. A qualitativa permitiu aprofundar os achados anteriores, contrastando a invisibilidade do planejamento, confirmando a gestão de pessoas como o desafio comum às realidades, explicando as médias nas realidades nacional e portuguesa. A integração dos achados detalhou na gestão de pessoas e liderança a relevância dos conflitos e do déficit de profissionais. Conclusão: gerenciar pessoas, processos assistenciais e materiais se mostram desafios dos enfermeiros na gestão hospitalar nos dois países. Os enfermeiros carecem de suporte estrutural e formação continuada para melhor gestão e aprimoramento do planejamento e liderança.Objective: to analyze the challenges found in nurse-managers' work in the Brazilian and Portuguese hospital contexts. Method: a mixed-methods research study with a sequential explanatory approach, carried out between March 2019 and March 2020 with nurse-managers from four hospitals. The study was initiated with the quantitative stage, applying a survey to 143 participants and analyzing the data by means of analytical and inferential statistics. The qualitative stage was carried out with 71 of these participants using interviews, in order to understand the challenges inherent to this job, and the data were submitted to content analysis. Integration of the findings was performed through data connection. Results: in the quantitative stage, the results evidenced that the managerial activities carried out by nurses by scenario included planning, people management, management of care processes, management of materials, quality management and leadership, with higher mean values for the first four. The qualitative stage allowed deepening the previous findings, contrasting invisibility of the planning, confirming people management as the common challenge to the realities, explaining the mean values in the national and Portuguese scopes. Integration of the findings detailed the relevance of the conflicts and the deficit of professionals in people management and leadership. Conclusion: managing people, care processes and materials are challenges for nurses in hospital management in both countries. Nurses lack structural support and ongoing training for better management and improvement of planning and leadership.info:eu-repo/semantics/publishedVersio

A hermenêutica como método numa pesquisa sobre erros de enfermagem na mídia

O objetivo deste artigo é relatar como as concepções da hermenêutica de Paul Ricoeur utilizadas como referencial metodológico em uma tese de doutorado, contribuíram para a compreensão do fenômeno - erro de enfermagem na comunicação social. O referencial adotado se revelou coerente, com a proposta da pesquisa de abordagem qualitativa, documental, por proporcionar a interpretação de textos escritos pela mídia e suas interfaces diante do fenômeno “erro”. Destaca-se a importância do referencial para pesquisas na enfermagem, pelo diálogo que proporciona com o destinatário do trabalho da profissão - os seres humanos - e pelas possibilidades de interpretação do que é dito e escrito sobre a profissão, quando não há um desfecho favorável de sua práxisThe aim of this article is to report how the conceptions of Paul Ricoeur's hermeneutics, used as a methodological reference of the doctoral thesis contributed to the understanding of the phenomenon - social. The adopted framework proved to be coherent with the proposal of a qualitative and documentary approach, since it provides the interpretation of texts written by the media and their interfaces to the "error" phenomenon. Emphasis is placed on the importance of the referential for nursing research, for the dialogue it provides with the recipient of the profession's work - human beings - and for the possibilities of interpretation of what is said and written about the profession, when there is no favorable outcome of his praxisEl propósito de este artículo es describir cómo los conceptos de la hermenéutica de Paul Ricoeur, que se utiliza como un marco metodológico de una tesis doctoral contribuyeron a la comprensión del fenómeno error de enfermería en la comunicación social. El marco adoptado resultó coherente con la propuesta de la investigación cualitativa, en documentos, proporcionando la interpretación de los textos escritos por los medios de comunicación y sus interfaces del fenómeno de "error". Se destaca la importancia de referencia para la investigación en enfermería, el diálogo que proporciona el destinatario de la profesión - los seres humanos - y las posibilidades de interpretación de lo que se ha dicho y escrito acerca de la profesión cuando no hay un resultado favorable en su praxisinfo:eu-repo/semantics/publishedVersio

Processo de trabalho: fundamentação para compreender os erros de enfermagem

Objective: To identify work process-related causes associated with nursing errors reported in newspapers. Method: This was a documentary and qualitative study based on the work process theory and hermeneutic analysis that examined 112 news articles published between 2012 and 2016 in 21 high-circulation Brazilian newspapers, organized and codified using Atlas.ti software. Results: The causes associated with the reported errors were associated with workforce (lack of professionals and training, turnover, work overload, lack of information, recklessness, negligence, and distraction); work instruments (similar labels or packages, storage, lack of product identification and information, and medical prescriptions); and the object of nursing work (overcrowding and specific characteristics of patient). Conclusion: Analysis of the possible causes of reported errors identified the negative outcomes of nursing work, while also identifying elements of the work process that influenced these results. The findings emphasize the importance of understanding these errors so they can be avoided and of reviewing nursing work conditions to guarantee quality and safety of care.info:eu-repo/semantics/publishedVersio

Limits on WWZ and WW\gamma couplings from p\bar{p}\to e\nu jj X events at \sqrt{s} = 1.8 TeV

We present limits on anomalous WWZ and WW-gamma couplings from a search for WW and WZ production in p-bar p collisions at sqrt(s)=1.8 TeV. We use p-bar p -> e-nu jjX events recorded with the D0 detector at the Fermilab Tevatron Collider during the 1992-1995 run. The data sample corresponds to an integrated luminosity of 96.0+-5.1 pb^(-1). Assuming identical WWZ and WW-gamma coupling parameters, the 95% CL limits on the CP-conserving couplings are -0.33<lambda<0.36 (Delta-kappa=0) and -0.43<Delta-kappa<0.59 (lambda=0), for a form factor scale Lambda = 2.0 TeV. Limits based on other assumptions are also presented.Comment: 11 pages, 2 figures, 2 table

Search for New Physics in e mu X Data at D0 Using Sleuth: A Quasi-Model-Independent Search Strategy for New Physics

We present a quasi-model-independent search for the physics responsible for electroweak symmetry breaking. We define final states to be studied, and construct a rule that identifies a set of relevant variables for any particular final state. A new algorithm ("Sleuth") searches for regions of excess in those variables and quantifies the significance of any detected excess. After demonstrating the sensitivity of the method, we apply it to the semi-inclusive channel e mu X collected in 108 pb^-1 of ppbar collisions at sqrt(s) = 1.8 TeV at the D0 experiment during 1992-1996 at the Fermilab Tevatron. We find no evidence of new high p_T physics in this sample.Comment: 23 pages, 12 figures. Submitted to Physical Review

Search For Heavy Pointlike Dirac Monopoles

We have searched for central production of a pair of photons with high transverse energies in $p\bar p$ collisions at $\sqrt{s} = 1.8$ TeV using $70 pb^{-1}$ of data collected with the D\O detector at the Fermilab Tevatron in 1994--1996. If they exist, virtual heavy pointlike Dirac monopoles could rescatter pairs of nearly real photons into this final state via a box diagram. We observe no excess of events above background, and set lower 95% C.L. limits of $610, 870, or 1580 GeV/c^2$ on the mass of a spin 0, 1/2, or 1 Dirac monopole.Comment: 12 pages, 4 figure