20 research outputs found

    Controle e coerção: a pedagogia do olhar na espacialidade do teatro e das organizações

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    Este ensaio aborda o tema da coerção e do controle, amplamente tratado no campo dos estudos críticos em Administração, privilegiando o espaço físico. Porém o faz numa perspectiva alternativa: toma a evolução histórica da espacialidade teatral e estabelece analogias com a espacialidade nas organizações. Para tanto, são analisados o anfiteatro grego, o teatro de Roma, os palcos medievais, o palco italiano e, adicionalmente, a sala de cinema. O objetivo é argumentar que no espaço físico controla-se, pedagogicamente, o olhar do indivíduo para que propósitos políticos, econômicos e culturais sejam realizados. Tal acontece tanto pelo emprego de modos coercitivos e diretos de controle quanto de modos normativos, mais sutis

    History Retold: Corporate museums as producers of rhetorical narratives

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    Rhetorical narratives are the selective and persuasive interpretation of organizational history for managers’ strategic purposes. A potential pitfall in rhetorical narratives is a lack of authenticity due to managers excessively bending history to their needs. It has been suggested that material artifacts, as witnesses and representations of historical events, enable and constrain rhetorical narratives, keeping the narratives authentic. To investigate the role of material artifacts in the making of rhetorical narratives, we turned to corporate museums, which have ready access to material artifacts from corporations’ history in their collections. We carried out a multiple case study of six Italian corporate museums, which allowed identifying how corporate museums create authentic rhetorical narratives under the constraints of collection, audience, strategy, taboos, and governance. In our study, we identify corporate museums as active producers of authentic rhetorical narratives in the service of their corporations and its managers, we describe how material artifacts and digitization shape the making and distribution of these narratives, and we show how the narratives are selectively materially grounded in and contextually extrapolated from history

    Contextualizing Strategy through Historical Artifacts: Corporate Museums as Sources of Rhetorical Narratives

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    The emerging “historic turn” in strategy research includes studies of historical efforts to establish sustained competitive advantages, and studies of firms making use of history in their strategy-making. The distinction blurs, however, when considering the role of corporate museums and their professional skills in historical methods at the service of creating strategic continuity. We conducted case studies of six Italian corporate museums and their role for constructing contents with historic artifacts to convey strategic continuity, showing how corporate museums act as sources for rhetorical history. We found that museum staff weaves multiple yarns of meaning from the historical and strategic context of selected artifacts to forge contents that support strategic goal and context continuity. Our study shows corporate museums as being active at the service of functional and corporate strategy, defines the interplay between managers and museums for constructing strategic continuity with historic artifacts, and contributes to research on rhetorical history

    The science of making management an art

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    Scientific studies at the crossroads of art and management are a relatively recent phenomenon. Nevertheless, a dedicated group of scholars has created a considerable diversity in their approaches to this topic. In this paper we take stock of the works that have marked the field, review ways in which scholars have created and furthered theory across domain boundaries, and observe how scholars have addressed the difficulties of studying art and management empirically. We conclude with an outlook for the field, where we address questions of relevance and persistence

    Who Controls the Looking Glass? Organisational Theatre and Synoptic Power

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    Affective Technology through Affective Management

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