Consumers’ Intention to Purchase Green Skincare Products: Evidence from China

This study examines factors affecting customers’ intention to purchase green skincare products in China to provide some managerial recommendations to existing companies. The theory of planned behavior was applied to formulate our research hypotheses and establish our proposed model. A total of 121 Chinese consumers responded to a survey we conducted online. Process and structural equation modeling are also employed to test the moderation effect (Hayes & Preacher, 2013). We find that consumers’ attitudes, subjective norms, and perceived behavior control significantly affect their purchase intention. Moreover, the country of origin and price sensitivity has a moderation effect on the above relationships. The above findings can help green skincare companies to understand customer purchase behaviors in these modern times. This study contributes to the literature by addressing the gap in previous research on green skincare products in Mainland China. The respondents comprise Chinese university students who will become the main customers in the next few years. This study provides novel findings and inspires skincare companies to increase customer purchase intention by changing their strategy based on its influencing factors

A Randomized Controlled Pilot Intervention Study of a Mindfulness-Based Self-Leadership Training (MBSLT) on Stress and Performance

The present randomized pilot intervention study examines the effects of a mindfulness-based self-leadership training (MBSLT) specifically developed for academic achievement situations. Both mindfulness and self-leadership have a strong self-regulatory focus and are helpful in terms of stress resilience and performance enhancements. Based on several theoretical points of contact and a specific interplay between mindfulness and self-leadership, the authors developed an innovative intervention program that improves mood as well as performance in a real academic setting. The intervention was conducted as a randomized controlled study over 10 weeks. The purpose was to analyze the effects on perceived stress, test anxiety, academic self-efficacy, and the performance of students by comparing an intervention and control group (n = 109). Findings demonstrated significant effects on mindfulness, self-leadership, academic self-efficacy, and academic performance improvements in the intervention group. Results showed that the intervention group reached significantly better grade point averages than the control group. Moreover, the MBSLT over time led to a reduction of test anxiety in the intervention group compared to the control group. Furthermore, while participants of the control group showed an increase in stress over time, participants of the intervention group maintained constant stress levels over time. The combination of mindfulness and self-leadership addressed both positive effects on moods and on objective academic performance. The effects demonstrate the great potential of combining mindfulness with self-leadership to develop a healthy self-regulatory way of attaining achievement-related goals and succeeding in high-stress academic environments.(VLID)456932