Atletas paralímpicos que competem nos jogos olímpicos e as implicações potenciais para os jogos paralímpicos

The 2016 Olympic and Paralympic Games, held in Rio de Janeiro, reignited public interest and discussion around Paralympic athletes attempting to qualify for, and compete at, the Olympic Games. That Paralympians have sought to compete at the Olympic Games is, however, not new. This paper looks at the largely unrecognised and often underreported history of Paralympians competing at the Olympic Games and addresses why it is that Paralympians may wish to compete at the Olympic Games. To do this we use historical examples, but also look at the contemporary cases of 3 such athletes: Jason Smyth, Alan Fonteles Cardoso and Markus Rehm. The paper also explores whether or not with advances in medical and prosthetic technologies, as well as potentially increased income and funding, we can expect to see more Paralympians attempting to crossover and compete in the Olympic Games in the future. The methodology used is one of qualitative case studies. The research question was: "What can be learned from the media coverage of Smyth, Oliveira and Rehm’s attempts to qualify for the Olympic Games?†We identify the type of editorial (political, social, cultural, sportive, educational, economic or gossip column); whether or not pictures were used (type of approach - sportive, personal or disability) and the narrative interpretations. We argue that how newspapers choose to report on the aims of Paralympians wishing to compete in the Olympics and the level of coverage that they receive it important. This level of depth of coverage suggests both positive and negative implications for the Paralympic Games, should this trend of athletes wishing to crossover continue.Os Jogos Olímpicos e Paralímpicos de 2016 realizados no Rio de Janeiro, reencararam o interesse público e levaram a tona a discussão em torno dos atletas paralímpicos que buscam se qualificar e competir para os Jogos Olímpicos. O assunto não é novidade no que se trata do interesse de atletas paralímpicos em competir nos Jogos Olímpicos. Este artigo olha com profundidade na discussão e evidências históricas com base em reportagens jornalísticas dos atletas paralímpicos que queriam competir nos Jogos Olímpicos Rio 2016 e apresenta outros casos de paralímpicos ao longo da história que fizeram parte dos Jogos Olímpicos. Foram avaliados os casos dos atletas Paralímpicos: Jason Smyth, Alan Fonteles Cardoso e Markus Rehm. A metodologia utilizada neste artigo é uma análise qualitativa dos casos tratados pela mídia brasileira a respeito dos atletas. A questão da pesquisa foi: "o que pode ser aprendido com a cobertura da mídia nas tentativas de Smyth, Oliveira e Rehm para se qualificar para os Jogos Olímpicos?". Identificamos o tipo de coluna editorial (política, social, cultural, esportiva, educacional, econômica e fofoca). Foram observadas também as imagens usadas e o tipo de abordagem sobre a fotografia apresentada, qualificando-as como foco: esportivo, pessoal ou sobre a deficiência - e, realizou-se uma leitura das interpretações narrativas de acordo com a importância dada. Como conclusão, entedeu-se que esse nível de profundidade de cobertura, sugere implicações tanto positivas quanto negativas para os Jogos paraolímpicos, quando tende-se a colocar os Jogos Olímpicos em evidência mediante aos atletas

Cryptocurrencies in the Ludic Economies: The Case of Contemporary Game Cultures

Games have their own economic models. Today, players can not only collect digital currencies, but they can also use real currencies to buy virtual goods. Business models in games such as freemium and in-app purchases, for example, sustain this structure. Within this context, there is also the expansion of models outside the game realm like eSports, which happens in the form of tournaments. With this, there is constant exchange of value that emerges from games, which could also include the use of cryptocurrencies. In this chapter, we give an overview of the current state of the art of economic models within games and eSports. The current chapter aims to situate and analyse the application of these business models derived from games, e-sport and the future of ludic economies

Gestão do Esporte Militar no Brasil: Uma Análise Histórica do Primeiro Modelo de Gestão Adotado pela Liga de Sports da Marinha (1915-1919)

Nos estudos sobre gestão do esporte, pesquisadores têm afirmado que as ligas esportivas foram organizadas com objetivo de maximizar os lucros das entidades e regular o mercado esportivo. No entanto, este modelo explicativo pode não se aplicar a todas as ligas fundadas no Brasil ao longo do século XX. Como consequência da aproximação dos militares da prática esportiva, foram fundadas em 1915 a Liga Militar de Football, no Exército, e a Liga de Sports da Marinha (LSM) com função de organizar a participação dos militares no esporte. Este trabalho buscou identificar a estrutura organizacional adotada pela LSM por meio de uma pesquisa histórica e as análises realizadas demonstraram que a LSM não se enquadra nas características de liga com objetivo de maximização de lucros defendido pelos teóricos da economia do esporte, caracterizando-se como uma exceção a este modelo generalizante.DOI: 10.5585/podium.v1i2.3

The Hilton hotels in the midst of the UAE 2071 centennial plan: Redesigning the UAE on the path of innovation and international tourism

Motivated by the strategy of economic diversification and the consequent transformations in the tourism and hospitality sector of the United Arab Emirates (UAE) mainly from implementing a long-term vision through the UAE Centennial Plan 2071, the case aims to put students in the role of Jan Schneider, president of the Hilton Hotels for the Middle East and Africa, so that they can propose an expansion strategy for the group in the country and region. In this context, some strategic challenges related to institutional uncertainties and the possible increase in market competitiveness need to be addressed. The case was designed for undergraduate and graduate students of business administration and hotel management who want to discuss topics such as entry strategies and international expansion of hotel ventures

Data-Driven Market Segmentation: The Case of Medical Tourists in Lebanon

Purpose – This research aims to obtain an in-depth understanding of medical tourists’ segments and the variations that exist within them as tourists and patients. Design/Methodology/Approach – A data-driven segmentation approach using the two-step cluster analysis technique was applied on a sample of 212 participants visiting Lebanon for medical purposes. The research instruments combine travel motivation variables, along with socio-demographic, geographic, and behavioral characteristics. Findings and implications – The results identified two distinct segments: “the international patients” and “the elective medical tourists.” The delineated segments have significant implications for scholars, allowing them to understand the profile of tourists and their associated motivations and behaviors better. They can guide medical tourism service providers, marketers, and destination managers in providing specific medical tourism products and services that meet the expectations of each segment. Limitations – Limitations were experienced during the data collection process due to a lack of collaboration and prompt responses by some medical centers, as well as the political and economic contexts of Lebanon that discouraged tourism inflow. These limitations prevented the researchers from obtaining a larger sample size. Originality – There is limited understanding of medical tourists and their diversities in medical tourism literature to date. This study addresses the gap by proposing a new segmentation method in the field of medical tourism that delineates segments by investigating medical tourists’ travel motivations in line with their characteristics

DIAMOND OF THE DESERT: THE CASE OF QATAR’S 2022 FIFA WORLD CUP

For the first time in the Arab world, the FIFA World Cup in Qatar 2022 was one of the main drivers for promoting important infrastructural changes in the country, as well as for transforming the image of Qatar in order to make the destination more attractive to foreign tourists. However, despite the great wealth from its Oil & Gas reserves, several social challenges that historically affect the country began to emerge due to greater coverage of the international media, threatening the expectations of positive legacies left on the country\u27s image from the event. Given this context, the case puts the reader in the role of Ahmed Al-Nasr, then Chairman of the Qatar Supreme Committee for Delivery and Legacy, as he faces different pressures made by major international brands sponsoring the event who now see their image threatened by successive controversies that the country has been involved in and they are threatening to withdraw their support and investments. The case is indicated for undergraduate and graduate students of courses in the area of Tourism, Sport Management, and Business interested in discussing topics and concepts related to environmental, social, and governance (ESG) responsibility, management of mega events, international marketing, and country destination image

Para o “desenvolvimento physico do pessoal da Armada”, institucionaliza-se o esporte: análises sobre as primeiras aproximações da Marinha do Brasil com as práticas esportivas e o processo de fundação da Liga de Sports da Marinha

The Military Sports, currently highlighted by the recent achievement of the 5th World Military Games in Rio de Janeiro in July 2011, is still an understudied phenomenon in the historical field. The origins of this movement in Brazil, as well as its development and main approaches within the Armed Forces, have emerged as an interesting subject for analysis by historians of the sport. This paper shows in this knowledge gap highlighted, aims to outline an initial overview of the Brazilian Navy relations with the phenomenon of sports through a literature review and analysis of institutional sources related to the sport, characterizing the process of founding the League of Navy Sports in 1915, its main approaches and areas of expertise