Scrutinising the British Monarchy: The corporate brand that was shaken, stirred and survived

Purpose – The principal purposes of this article are to provide normative advice in terms of managing the British Monarchy as a Corporate Heritage Brand and to reveal the efficacy of examining a brand’s history for corporate heritage brands generally. Design/methodology/approach – Taking a case history approach, this article examines critical events in the Crown’s history. This article is also informed by the diverse literatures on the British Monarchy and also marshals the identity literatures and the nascent literature relating to corporate brands. Six critical incidents that have shaped the monarchy over the last millennium provide the principal data source for this article. Findings - In scrutinising key events from the institution’s historiography it was found that the management and maintenance of the Crown as a corporate brand entail concern with issues relating to (1) continuity (maintaining heritage and symbolism), (2) visibility (having a meaningful and prominent public profile), (3) strategy (anticipating and enacting change), (4) sensitivity (rapid response to crises), (5) respectability (retaining public favour), and (6) empathy (acknowledging that brand ownership resides with the public). Taking an integrationist perspective, the efficacy of adopting a corporate marketing approach/philosophy is also highlighted. Research limitations – The insights derived from this article are based on the extant literatures on the Monarchy: richer insights would, of course, be derived from undertaking research within the institution. However, the difficulty in gaining access to the Royal Household in undertaking empirical/publishable research renders most methodologies currently used within management research virtually unavailable. Practical implications – There are two. In terms of the Crown a new tripartite dictum is offered which is broader in scope than Bagehot’s and takes account of the Monarchy’s constitutional, societal and symbolic obligations. As such, the Crown should be Dutiful to the tenets of a constitutional monarchy; Devoted to the peoples of the realm and Dedicated to maintaining royal symbolism. In terms of the management of corporate brands/heritage brands a five- faceted approach/modus operandi is introduced which is called: ‚Chronicling the Corporate Brand.‛ These are: (a) chronicling the brand’s history; (b) assembling a cross-section of individuals to set down the corporate brand narrative; (c) documenting and communicating the insights from the aforementioned (d) marshalling the narrative vis a vis corporate brand management/crisis management; (e) revisiting the brand’s history for new insights. Originality/value – This is one of the first articles to examine the British Monarchy through a corporate branding lens. It confirms that the Crown is analogous to a corporate brand and, therefore, ought to be managed as such

The Role of Carbon Dioxide in Host-Finding by Mosquitoes (Diptera: Culicidae): A Review

\ud From a critical review of the literature, it is concluded that the role of carbon dioxide in host-seeking by mosquitoes comprises two distinct actions. Firstly, it acts as an attractant’, orientation towards the host being mediated by kinesis and optomotor anemotaxis. When tested in the absence of moving air currents, orientation to the source is not possible and only the kinetic or activating effect is manifested. Moreover, in the absence of other host factors, sustained flight takes place only in response to intermittent pulses of carbon dioxide; this response is not elicited in uniformly permeated airstreams. Secondly, carbon dioxide has a combined action with warm moist convection currents\u

Plein soleil and The Talented Mr Ripley: sun, stars and Highsmith's queer periphery

This article explores two cinematic adaptations of Patricia Highsmith's 1955 novel, The Talented Mr Ripley, about a young anti-hero who murders, and then steals the identity of, another American living in Italy: Ren? Cl?ment's Plein soleil (France/Italy 1960) and Anthony Minghella's The Talented Mr Ripley (US/UK 1999). Drawing on both textual analysis and critical reception, the article explores how the traces of what might be termed Highsmith's 'queer periphery' are manifested and eroticized on the screen. Through such sun-drenched (homo)erotics, there is a very present sense of mythology, queer or otherwise, in the seductive Mediterranean landscape of these texts. The discussion thus explores issues of narrative, the stars Alain Delon, Jude Law and Matt Damon, and sexuality and landscape

On the Relation between Discounting of Climate Change and Edgeworth-Pareto Substitutability

To justify substantial carbon emission reductions, recent literature on cost-benefit analysis of climate change suggests discounting environmental quality at a lower discount rate than the standard consumption discount rate. Recent literature also shows that a theoretical foundation for such a lower environmental discount rate requires rising willingness-to-pay for environmental quality (WTP). A widely believed better alternative is however to adjust instead future environmental benefits for rising WTP and to discount those benefits at the consumption discount rate. According to this latter approach, rising WTP is usually assumed not to change the consumption discount rate itself. Assuming environmental resource scarcity, the present paper shows that an unchanged consumption discount rate is however, by and large, only an appropriate assumption in the knife-edge case in which environmental quality and goods consumption are neither substitutes nor complements in the Edgeworth-Pareto sense (substitutes, respectively, complements in the Edgeworth-Pareto sense implies the marginal utility of goods consumption to be decreasing, respectively, increasing in environmental quality)

Tilapia culture in Kuwait: constraints and solutions

Tilapia farming in Kuwait is in its early stages. Slow growth, high production cost and poor demand are the major constraints to the expansion of tilapia culture in Kuwait. This article presents some suggestions for overcoming these problems to improve the economic feasibility of tilapia culture in Kuwait

Effect of Catalyst in Volume Percent Yield Biodiesel From Stearin by Transesterification Process

Use of fuel oil is increasingly high, but the problem is not in line with the production of fuel oil which is increasingly lower, so to anticipate and meet the fuel needs of the growing diesel engine, it requires a search and research on alternative fuels. To slow and reduce dependence on petroleum fuels is one of them is the use of biodiesel fuel. Biodiesel is a fuel alternative to petroleum. The use of biodiesel can be blended with petroleum diesel (diesel). Biodiesel is generally easy to use, is biodegradable, nontoxic, and free of sulfur and aromatics. Making biodiesel at this research as a form of anticipatory problem. Research on effects of the volume of catalyst in the manufacture of biodiesel by transesterification process that has been done to produce optimum conditions just as the use of stearin as much as 500 ml, catalyst volume of 25 ml and 175 ml using transesterification temperature between 60-65°C for one hour so that the obtained yield 65.42%, density 0.875 g/ml, pH 6.95, water content 0.014%, flash point 179oC, Calorific Value of 6318 cal/g and cetane number of 64.5. This shows that the more volume of catalyst and methanol is added to the product yield will be higher but the temperature and time used must match the type of solvent and catalyst when the transesterification

Exploiting of Wasted Cooking Oil at Making Biodiesel Through Transesterification Process with Applies K2CO3 Catalyst as Fuel Diesel of Renewable

This research aim is to know the influence from various USAge of K2CO3 catalyst and methanol solvent to biodiesel from wasted cooking oil. The making of biodiesel from waste cooking oil as raw material this before all was done by using esterification process with purpose to reduce %FFA >5% become < 5% with some help of the same solvent that is methanol and K2CO3 catalyst, then is continued to phase herein after is processing transesterification. The tranesterification process if wasted cooking oil in methanol to yield biodiesel applies alkaline catalyst. Sighting of % K2CO3 and methanol volume to product biodiesel need to be done to get product biodiesel fulfilling standart. Process tranesterification of wasted cooking oil using alkaline catalyst (K2CO3 ) and methanol solvent is done with various % K2CO3 that 0,1%, 1.0%, 1.5% and methanol equel to 15 ml, 20 ml , 25 ml. This research done by the way of mixing wasted cooking oil , methanol and K2CO3 in neck gourd four with operating condition 70 oC during 1 hour and result of his it's dissociated in separatory funnel then is hushed during 24 hour. From the research was received by the optimum condition in the use K2CO3 with concentration 0.5% wt and the volume of methanol 1250 ml. Result of the analysis of physical characteristics and chemistry biodiesel that was received % rendemen 56,07%, density 0,852 gr/ml, pH 7,1, acid number 0,53 of mgKOH, flashpoint 168 oC, % water content 0.03%, viscosity 3.09 cSt and calories value 6374.54 cal/gr. The biodiesel product that have got has been fulfill the Indonesian standard biodiesel quality