Reframing Emotional Arguments in Ads in the Culture of Informal Logic

This paper examines, in studies utilizing Gilbert’s Multi-Modal Argumentation Model, processing of emotional arguments in ads which, due to Western Society’s bias, has tended toward logical analysis, even though they are emotional arguments. It explores reframing the analysis in the culture of Informal Logic, with particular reference to issues of the alethic status of premises, the ethics of claims, the context of assumptions, and the question of what constitutes truth in the context of emotion

Arguing For the Ethics of an Ad: An Application of Multi-Modal Argumentation Theory

In addition to functions traditionally ascribed to the socio-linguistic practice of arguing for a thesis, we can add: determining whether an advertisement is ethical. Ads regularly use fallacy and exaggeration, but when an ad uses argumentation that is based in unfair, damaging, dangerous fallacy, we may question its ethics. This paper uses Gilbert\u27s model of Multi-Modal Argumentation to decide whether the arguments underlying an advertisement make it an ethical one

Deterministic dynamics of stimulated Brillouin scattering in optical fibres

Abstract unavailable please refer to PD

Developing a Bachelor’s Level Creativity Course Outline Through an Understanding of Neuroscience

This project documents the creative process of developing a bachelor’s level basics of creativity course. Through conversations with instructors who teach creativity courses, learning models and approaches in adult education, and analysis of lower division student’s needs, the course focus was established as a basics of creativity course based in an understanding of the neuroscience of creativity. Learning goals, objectives, activities, and assessments were developed for lower division students

Argumentation and emotional cognition in advertisements

From Spinoza to today, it has been noted that human beings respond to what is unusual in our lives. The advertising community knows this and struggles to find ways to be unusual in the face of an estimated 3,500 ads per day. One way is through emotion. This paper examines arguments made in advertisements where emotional cognition is appealed to and how they differ from ads that appeal to rational cognition

Creation and characterization of vortex clusters in atomic Bose-Einstein condensates

We show that a moving obstacle, in the form of an elongated paddle, can create vortices that are dispersed, or induce clusters of like-signed vortices in 2D Bose-Einstein condensates. We propose new statistical measures of clustering based on Ripley's K-function which are suitable to the small size and small number of vortices in atomic condensates, which lack the huge number of length scales excited in larger classical and quantum turbulent fluid systems. The evolution and decay of clustering is analyzed using these measures. Experimentally it should prove possible to create such an obstacle by a laser beam and a moving optical mask. The theoretical techniques we present are accessible to experimentalists and extend the current methods available to induce 2D quantum turbulence in Bose-Einstein condensates.Comment: 9 pages, 9 figure

Sixth Form Girls and Bisexual Burden

Much of the literature concerning sexual minorities describes various forms of social mistreatment, alongside the psychological ill effects of minority stress. However, bisexual individuals are often described as having additional burdens compared with other sexual minorities. We conceptualise the collective of these social problems as ‘bisexual burden’, and examine for it through the lived experiences of 15 openly bisexual girls (aged 16–17) from sixth form colleges throughout the UK. We show that, among this cohort, decreasing cultural stigma attached to sexual minorities results in participants being more accepted by their heterosexual and gay peers, compared to previous literature, mostly without the negative components of bisexual burden. We find that when mistreatment does occur, it does so immediately after she comes out; however, this diminishes quickly due to the cultural unacceptability of homo/biphobia in these settings