Mergulho do comunicador no cotidiano alheio:entre o maravilhamento e a dissonância.

Jornalistas da região Sudeste do Brasil mergulharam por alguns dias em um cotidiano totalmente distinto do que estão habituados: vivenciaram a cotidianidade do Pantanal brasileiro. O objetivo deste artigo é refletir sobre as reações dos profissionais que participaram da experiência, promovida por um projeto de comunicação organizacional. A pesquisa etnográfica sustenta a metodologia. Os resultados indicam que os profissionais da imprensa passaram pela sensação de maravilhamento naquele ambiente, mas uma equipe desenvolveu depois a dissonância cognitiva, por se sentir incomodada no local

Comunicação organizacional na Yahoo!: um modelo polêmico.

Resenha do livro: CARLSON, Nicholas. Marissa Mayer: a CEO que revolucionou o Yahoo! Tradução de Maria Silvia Mourão Netto. São Paulo: Benvirá, 2015, 336 p.bitstream/item/142744/1/yahoo.pdfResenha

Agroecologia e comunicação: matérias publicadas a partir do clipping da Embrapa Pantanal.

De janeiro a 15 de setembro de 2008, a Embrapa Pantanal contabilizou em seu clipping 110 matérias publicadas ou veiculadas pela mídia sobre agroecologia e produção orgânica. Trata-se do segundo tema mais disseminado pela Unidade da Embrapa em Corumbá (MS), perdendo apenas para assuntos ligados à pesca. O resultado surpreende, considerando que dos 40 pesquisadores da Embrapa Pantanal, apenas um se dedica inteiramente à agroecologia. A contagem é observada a partir da perspectiva do agenda setting, hipótese da comunicação que considera que as pessoas vão dialogar sobre temas que são publicados pela imprensa. A agroecologia não ocupa lugar central nas discussões nacionais em função da divulgação pela mídia, mas entre o público que se interessa por agropecuária, é um tema relevante. A assessoria de comunicação da Embrapa Pantanal constatou ainda que a ação conjunta com outras assessorias influencia quantitativamente no esforço de divulgação de matérias. From January to September 15th 2008, Embrapa Pantanal has listed 110 published news about agroecology or organics products on its clipping. This is the second most published theme by Embrapa in Corumbá (MS). The first one is Fishing. This is a very surprising result, as Embrapa Corumbá has just one researcher working full time on this subject. From the perspective of agenda setting, the counting was observed. Agenda setting is a communication hypothesis that consider that people will talk about subjects published by media. Agroecology doesn?t figure in the ranking of the most talked country subjects. Despite this, it?s a very important topic among agropecuary readers. The Embrapa Pantanal journalism team has discovered that working together with other news agencies has a huge influence in publicizing

A busca por relações humanizadas no trabalho de assessoria de imprensa da Embrapa Pantanal.

O trabalho de jornalistas depende cada vez mais das tecnologias ligadas à comunicação. Por um lado, a mediação de contatos e entrevistas por aparatos técnicos facilita e acelera a apuração da notícia. Por outro, estabelece relações impessoais entre jornalista e fonte. Um projeto de comunicação iniciado em 2010 na Embrapa Pantanal propõe divulgar pela mídia a pecuária sustentável praticada em fazendas do Pantanal e busca romper essa impessoalidade, humanizando as relações entre profissional de imprensa, assessor e fonte por meio da aproximação física. As estratégias adotadas para incrementar o relacionamento com os veículos de comunicação de massa incluem viagens de assessores até as redações localizadas em grandes centros do Brasil e visitas de jornalistas a fazendas do Pantanal. A assessoria de imprensa criou um banco de dados dos jornalistas contatados durante o projeto, com informações que permitem conhecer seus perfis. Os contatos face-a-face começaram no segundo semestre de 2010 e vão até 2012. A princípio, a imersão de jornalistas no ambiente onde se dá a notícia e a possibilidade real de interação, com o mínimo de mediações, devem garantir um salto qualitativo na comunicação institucional praticada pela Embrapa Pantanal. A assessoria deverá monitorar os relacionamentos ao longo do tempo para comprovar ou não a eficácia do investimento. Journalism becomes evermore dependent on modern information technologies applied to communication. On one hand, interviews made by devices such as telephone, e-mails, chats or video conferences have accelerated and facilitated the process of news construction. On the other hand, it is possible that the use of these devices and remote-communication means leads to the establishment of non-personal relationships between the journalist and the source of information. The press office of Embrapa Pantanal has started a project with the objective of disseminating the sustainable beef-cattle raising used in ranches in the Pantanal by the mass media. The idea behind the project is to humanize the relationship between journalists, sources of information and press agents, using physical proximity. The strategies adopted to achieve this objective include the promotion of trips of Embrapa´s press agent to large Brazilian cities, where the offices of the major newspapers and national magazines are located. Also, Embrapa is inviting journalists to visit some ranches in Pantanal. The press office has created a database containing relevant information about these journalists. These face-to-face contacts began in the second half of 2010 and will continue until 2012. The immersion of journalists in the environment where the news happens and the possibility of interaction, with minimal mediation, should ensure an improvement in the quality of the institutional communication. The press office will monitor the relationships between actors over time to prove or disprove the effectiveness of the investment

Irony as a support for journalistic discourse on livestock raising and climate change.

The aim of this qualitative study is to investigate how journalistic discourse stands in relation to the livestock raising/climate change duo at two distinct points in time for Brazilian agriculture and livestock raising research.(Embrapa Gado de Corte. Documentos, 216). Coordenador Roberto Giolo de Almeida. II SIGEE. Disponível em: . Acesso em: 01 dez. 2016

First-line immunotherapy in non-small cell lung cancer patients with poor performance status: A systematic review and meta-analysis

Background: Immune checkpoint inhibitors (ICIs) have become the standard of care for the first-line treatment of advanced non-small cell lung cancer patients (NSCLC), either as single agents or combined with chemotherapy. The evidence sustaining their role for poor performance status (ECOG PS ≥2) patients is limited. Methods: We search PubMed and the proceedings of international oncology meetings to perform a systematic review to assess the outcomes poor PS NSCLC patients who received ICIs as first-line treatment. A meta-analysis included retrospective studies focusing on pembrolizumab monotherapy in PD-L1 ≥50% NSCLC. We reported the global objective response rate (ORR), disease control rate (DCR) and landmark progression-free and overall survival (PFS and OS, respectively) in ECOG PS ≥2 and 0-1 patients, respectively. Results: Forty-one studies were included in the systematic review. Thirty-two retrospective studies focused on pembrolizumab monotherapy in PD-L1 ≥50% cases. In total, 1,030 out of 5,357 (19%) of patients across 30 studies presented with a PS ≥2 at pembrolizumab initiation. In 18 studies with detailed clinical information, worse outcomes in poor PS compared to good PS patients were documented. The meta-analysis revealed that ORR and DCR within the PS ≥2 patient population were 30.9% and 41.5% respectively (55.2% and 71.5% in PS 0-1 patients). The rates of PFS (at 3, 6, 12 and 18 months) and OS (at 6, 12, 18 and 24 months) were approximately double in the good PS compared to the poor PS group of patients. In the three prospective trials where of ICIs in PS 2 populations, the diverse strictness in PS definition likely contributed to the differential outcomes observed. Six retrospective studies dealt with chemo-immunotherapy combinations. Conclusions: Still with limited prospective evidence sustaining the role of immunotherapy in previously untreated NSCLC with poor PS, 19% of patients in retrospective series dealing with pembrolizumab in PDL1 ≥50% tumors had an ECOG PS ≥2. Clinical effort encompassing the definition of poor PS, of the factors conditioning it, and the development of dedicated treatment strategies is required to improve the outcomes in this patient population

Diagnóstico em comunicação na Embrapa Pantanal.

Com o objetivo de diagnosticar pontos fortes e fracos da comunicação interna e externa da Embrapa Pantanal e iniciar um planejamento em comunicação, a equipe da ACN (Área de Comunicação e Negócios) da Unidade aplicou, em 2007, duas pesquisas de opinião com os públicos interno e externo. A finalidade desta publicação é registrar os resultados desses levantamentos e algumas iniciativas de comunicação implementadas logo após as pesquisas para que possam subsidiar, a qualquer momento, com as devidas atualizações, outras ações em comunicação ou mesmo transferência de tecnologias. Diagnósticos como estes são o ponto de partida para qualquer ação operacional, tática ou estratégica em comunicação.bitstream/CPAP-2010/57369/1/DOC107.pd

Fall risk assessment in elderly with and without history of falls: kinematic gait analysis: a comparative study

Objectives: The objective of this research was to verify if there was a variation in the MFC (Minimum Foot Clearance) value among elderly with and without history of falls and, if there were any, verify which joint of the lower limb was responsible for that variation. It was also a main objective to verify if there was a correlation between the risk of falling, achieved through the Timed Up and Go Test (TUG), and the MFC variation. Material and Methods: The sample consisted of a total of 30 elderly who met the inclusion and exclusion criteria. These were divided into the group without history of falls (n=15) and into the group with history of falls (n=15). The MFC and the joint movement amplitudes of the hip, knee and ankle, of the dominant lower limb, were assessed using the Kinovea programme and for the risk of fall assessment it was used the TUG. Results: There were no statistically significant differences in the MFC and TUG values between the groups with and without history of falls. However, there is a decrease of the MFC value for the group with history of falls, being the ankle the joint that most contributed to the MFC variation in the group without history of falls, and the knee in the group with history of falls. About the relation between MFC and TUG, it was obtained a negative correlation (r=-0,269) but it was not significant (p=0,150). Conclusion: In our sample no significant differences in the MFC value were obtained between the group with history of falls and the group without history of falls. Besides the lack of significant differences in the MFC value it was determined the articulation of the lower limb responsible for its variation, and it has been found, although with a p>0,05, that for the group with no history of falls it was the ankle that more contributed to this variation and the knee to the group with history of falls. Concerning to the TUG and MFC value correlation it wasn’t significant. Thus, it was concluded that the TUG use is more effective and sensitive in predicting the risk of falling when compared with the kinematic analysis to obtain the MFC value and the joints amplitude

Knowledge Rich Natural Language Queries over Structured Biological Databases

Increasingly, keyword, natural language and NoSQL queries are being used for information retrieval from traditional as well as non-traditional databases such as web, document, image, GIS, legal, and health databases. While their popularity are undeniable for obvious reasons, their engineering is far from simple. In most part, semantics and intent preserving mapping of a well understood natural language query expressed over a structured database schema to a structured query language is still a difficult task, and research to tame the complexity is intense. In this paper, we propose a multi-level knowledge-based middleware to facilitate such mappings that separate the conceptual level from the physical level. We augment these multi-level abstractions with a concept reasoner and a query strategy engine to dynamically link arbitrary natural language querying to well defined structured queries. We demonstrate the feasibility of our approach by presenting a Datalog based prototype system, called BioSmart, that can compute responses to arbitrary natural language queries over arbitrary databases once a syntactic classification of the natural language query is made