Education and Training Imperatives for Future Tourism Competencies: The Case of Slovenia.

BACKGROUND: Research has long shown that there is a need for better tourism education. Previous research has mainly focused on management’s perceptions of the need for future competencies in tourism, while employees’ perceptions in general have not been properly investigated. OBJECTIVE: This paper identifies tourism employees’ perceptions of the competencies needed in the tourism industry in the future. METHODS: Based on a survey questionnaire, we analysed the attitudes of 226 tourism employees regarding the competencies they estimate they will need in the future. RESULTS: According to the employees, the most important competencies are a high level of hospitality, the ability to work with people, cooperation with stakeholders and emotional intelligence. In contrast, digital literacy is rated as less important, indicating that employees expect tourism to continue to be primarily a ‘human contact’ industry. We found statistically significant differences in respondents’ assessments in relation to their education, hierarchical position, age and area of work in tourism, but not in relation to their gender. CONCLUSIONS: The findings have practical value for tourism curriculum and training developers at all levels of education, and also provide important details with regard to the need for future research

Handbook of Good Practices - How to Bring Entrepreneurial Spirit at Your University?

info:eu-repo/semantics/publishedVersio

Estas son algunas de las habilidades blandas demandadas en Colombia

Este producto forma parte de una serie de infografías de divulgación científica que buscan reseñar algunas de las investigaciones más importantes en las que ha tenido participación la Universidad EAFIT, publicadas en las revistas especializadas más prestigiosas del mund

Hotel Branding Exposed: A Content Analysis of Related Organisational Values

Background/Purpose: This paper explores how organisational values can help to understand the interlinks of hotel brands and their hotel rating. The study assumes that the importance of organisational values in the service sector represents one of the key components of both growth and development of an organisation. Methods: Conceptual content analysis was used on the dataset of organisational values found on websites of the top 100 European hotel brands. Advanced network analytic procedures were applied to identify clustered dimensions of organisational values among various hotel brands. Results: Results identified shared organisational values among hotel brands clustered into four predominant dimensions: entrepreneurial, stakeholders, moral, and tradition. The study confirmed wide content variability of organisational values within the hotel brand industry. Conclusion: The cluster analysis identified clusters of the most important words from values statements, concluding that hotel brands highly value "entrepreneurial"and "ethical"clusters. The island analysis approach on hotel brands' level also reveals that organisational values in this sector are determined by many factors, including the scale and market positioning. Our study provides theoretical and practical implications to hotel brand strategists in order to better understand their current and desired sector position