The Influence of Female Creative Directors on Women Entering Advertising

In 2012, only 3 percent of creative directors in advertising were women. Today that ratio has reached more than 11 percent and is on the rise in hopes to reach 50 percent. This ascent has been encouraging for me personally; I would love to take part in a movement for greater diversity in the industry, and I feel fortunate and thankful for the women who got it started half a century ago. But beyond the women leading the ad industry, how is this rise helping young women preparing to become creatives and project managers? How does this movement translate beyond the field, into the classrooms and mindsets of the future Mary Wells Lawrences, Jane Maases and Shelly Lazaruses? So far, barely at all. My research last fall began by surveying 80 women studying advertising across the U.S. to understand how they felt about entering the industry, what names they knew and whether they had any advertising role models - more specifically, role models who looked like them. The responses I received were surprising yet relatable. These women from Oregon to Arkansas to Georgia and New York all felt the same. We knew the percentage, but not the names, stories, or advice from the women out there paving the way for us soon to come. Like any good advertiser, I saw a problem and set out to solve it. After months of strategizing, ideation and thesis meetings with my advisors, I\u27ve created the solution. It\u27s called Adspire. Or rather, Adspire.us

Reimagining the Narrative Essay

This presentation will demonstrate a reconceptualized version of the narrative essay in a multimodal form which allows students to weave together video, images and text to tell a personal story. The assignment itself as well as examples of students’ digital stories will be shown to demonstrate the possibilities of reimagining the narrative essay

The Algorithmic Solution of Simultaneous Diophantine Equations

A new method is presented for solving pairs of simultaneous Diophantine equations, such as those which result from the 2-descent process on elliptic curves. The method works by determining a set of solutions modulo a prime P, raising each of these solutions to a set of P solutions modulo p2, and then determining a solution modulo p6 for each of the solutions modulo p2. These solutions modulo p6 lie on a lattice which is then reduced using a suitable lattice reduction algorithm. The required solution can then be written as a linear combination of the basis vectors for the lattice, and the coefficients in this combination are determined. The running time of this algorithm is O(N213) where N is a bound on the size of the solution required. Variations on the method are also presented. Following a 2-descent on elliptic curves of the form y2 = X3 +pX, where p =- 5 (mod 8) originally described by Bremner and Cassels [8], the methods are applied to various pairs of equations. Generators for the free abelian part of the group of rational points on each of these curves are presented, including the case p= 16421 which has a canonical height of 137.2290. By combining the method with existing techniques, we also find a generator for the set of points of infinite order on the curve y2 = X3 + 17477X. This point has canonical height h(P) = 406.4797. We also find a generator on the Mordell curve y2 = X3 + 7823, which is the only case missing from the tables of Gebel, Peth6 and Zimmer for the curves y2=x3+k with IkI :ý! 10000 [20]

Investigating the Predictive Validity of A Domain-Specific Versus Global Measure of Life Satisfaction In the Context of School

This study compared the utility of a global versus a domain-specific measure of life satisfaction in predicting behavioral and achievement outcome variables among a sample of adolescents in the context of school. The sample included 694 middle school students (7th and 8th grade) from a suburban school district located in the Southeastern United States who completed self-report measures of life satisfaction, engagement, behavior, and grades. Actual grade point average (GPA) and standardized MAP test scores were reported by the school. Based on previous research and the guiding principal, specificity matching, this study hypothesized that a measure of school satisfaction would be a stronger predictor of academic performance and school-related behavior than a measure of global life satisfaction. Results indicated that a global measure of life satisfaction may be better for predicting certain school-related outcomes while a more contextualized approach (i.e., a measure of school satisfaction) to measurement may be better for predicting others. Still, both measures may be relatively comparable predictors for other school-related outcomes. Implications of these findings are discussed

Chemical Characterization and Dithiothreitol Reactivity of Fine Particulate Matter Derived from Fourth Generation E-Cigarette Usage

Advanced electronic cigarettes, or advanced personal vaporizers (APVs), have larger battery capacities than older models, and allow greater user control of output wattage. It remains unclear how particle-phase composition and toxicity change as a function of wattage. This study physically and chemically characterized particle-phase constituents in APV emissions derived from typical e-liquid vehicles propylene glycol (PG) and glycerol (VG) at varying wattages. APV emissions were injected into a 1-m3 Teflon chamber to measure real-time particle size distributions and to collect fine particles for offline chemical analyses and determination of their oxidative potential using the acellular dithiothreitol assay. Higher particle numbers were present at higher wattages, with the majority being < 100 nm. Particle-phase composition was dominated by VG at all wattages, with many low-abundance polyols also present, suggesting gas-phase radical chemistry. APV-derived particles have lower oxidative potentials compared to other particle types such as diesel exhaust and secondary organic aerosol.Master of Science in Public Healt

The key elements of ecosystem-based management : theory vs. fishermen's priorities

viii, 110 leaves : col. ill., col. map ; 29 cm.Includes abstract.Includes bibliographical references and appendices.The large number and variation of principles that define EBM has created confusion, impeding its application. A frequency analysis of EBM principles was conducted from a variety of published sources, across various disciplines and application mediums to identify the Key Elements that currently define EBM. This slow onset of EBM may be a result of the lack of fishermen support at the ground level. Face to Face surveys were conducted with twenty-three local fishermen in the soft-shell clam, lobster and groundfish fisheries in southwest Nova Scotia and southwest New Brunswick in the Bay of Fundy, to assess whether industry priorities within EBM principles are aligned with those published in theoretical literature and to identify what issues are standing in the way of EBM application. Connections were made between the key issues that are driving these priorities to provide insight on how EBM can be more readily applied on the ground

Indigenous Home Ownership and Community Title Land: A Preliminary Household Survey

Home ownership is currently not an option for Indigenous people living outside of urban centres. This paper presents the results of a household survey conducted in four community settlements in Queensland revealing diverse understandings, aspirations and concerns for Indigenous home ownership. Discussion concludes that the development of a home ownership scheme will require rigorous policy analysis and innovative economic and cultural solutions