Dalyvavimas internete: politiškai aktyvus jaunimas ir jo komunikacija socialinėse medijose

Informacijos ir komunikacijos technologijų plėtra yra viena pagrindinių charakteristikų, apibūdinančių socialinius, kultūrinius, ekonominius XXI a. demokratijos procesus. Fundamentalūs kaitos procesai veikia ir politikos komunikacijos sritį – neišvengiama pokyčių, įsitraukia nauji veikėjai, naudojami nauji įrankiai, kinta komunikacijos įpročiai. Šio straipsnio tikslas – apžvelgti literatūrą, kurioje nagrinėjami iššūkiai bei galimybės, siejamos su piliečių įsitraukimo bei politinio dalyvavimo praktikomis socialiniais tinklais ir ryšiais grindžiamoje virtualiojoje erdvėje. Straipsnyje taip pat pristatomas bandomasis tyrimas, analizuojantis politiškai aktyvių jaunų žmonių demokratinio įsitraukimo praktikas socialinėse medijose. Keliami klausimai aktualūs ir ateities tyrimams bei diskusijoms: ar socialinės medijos galėtų tapti patraukliu kanalu, prisidedančiu aktyvinant jaunų auditorijų politinio bei pilietinio dalyvavimo praktikas?Assessing participation online: Youth and Their Involvement in Social MediaLina Auškalnienė SummaryThe role of political participation and civic engagement as the backbones of modern deliberative democracy is challenged by new opportunities for involvement online. Fundamental societal transformations, facilitated by new technologies, are changing the way we interact, communicate, produce and exchange knowledge. By nature being a bottom-up experiment, social media are more and more involved into the everyday communication practice and become one of the major political communication channels.The purpose of this paper is to review the literature analysing the democratic citizens’ engagement and political participation in the era of the Internet, particularly focusing on the involvement of young people in the decision-making process. Moreover, a pilot case study is presented, reflecting the practices of politically active young individuals in the online communicative space. The data available are analysed to shed some light on the debate and to focus attention on several aspects of youth participation. Looking further, the questions are raised: is the Internet an attractive channel to enhance political interest and discussion among the youngsters? What impact may online communication practice via social media have on civic and political participation of young people offline?Key words: social media, political participation, democratic engagement, political communication, Internet, yout

Socially networked politics in action : youth political engagement reconsidered

Politikos mokslų ir diplomatijos fakult.Vytauto Didžiojo universiteta

Mediatized participation and forms of media use and multiple meaning making: the Baltic perspective

Reikšminiai žodžiai: Auditorijos įsitraukimas; Baltijos šalys (Baltic states); Dalyvavimas; Jauna auditorija; Jaunimo auditorija; Mediacija; Medijuotas dalyvavimas; Medijų naudojimas; Socialinė integracija; Įsitraukimas; Žiniasklaidos naudojimas; Baltic states; Engagement; Lithuania; Media use; Mediatization; Participation; Social integration; Young audiencesIn this paper all arguments move around the idea that there is a very close interrelationship between the status of being an informed citizen, and public participation, activism and engagement in social life. For that reason, contemporary media are seen not just as separate channels representing ideas and interests of different groups and social divisions of society. While providing news and information, and conveying common values and ideals, any media has potential to gather people with similar interests and to encourage their involvement in public activity. Holding on such normative vision of media’s role for democracy this paper, however, shows that ‘political alienation’ (low political and associational participation, distrust in public institutions, low readership of newspapers and engagement only with entertaining content, and other issues) is among the biggest drawbacks and challenges for young democracies. Based on data from representative public opinion survey on media access and use in Lithuania, the paper further argues that the registered data of public distrust in media and general ‘apoliticism’ may be permanently reinforced by conventional mass media

Access, loyalty, and trust: changing audiences and media life in contemporary Lithuania

Reikšminiai žodžiai: Auditorijos fragmentacija; Auditorijos studijos; Auditorijos tyrimai; Baltijos šalys (Baltic states); Fragmentacija; Jaunimo auditorija; Medijų vartojimas; Profesionali žurnalistika; Profesionali žurnalistika, pasitikėjimas žiniasklaida; Socialinės medijos; Žiniasklaida; Žiniasklaidos auditorija; Žurnalistika; Audience studies; Baltic states; Fragmentation; Journalism; Lithuania; Media; Media audience; Media use; Professional journalism; Social media; Trust in media; Young audienceThis paper gives an account on how people in Lithuania access news and how they engage in media life. By taking cultural point of view this paper shows how these findings could be interpreted in the context of broader societal changes that also have direct impact on media professional practices (such as the rise of neoliberal reasoning inspired strategies, changes in journalistic profession, and the like). It identifies at least three factors that could be considered as most decisive determinants of media use in a consolidating democracy. The paper also registers other significant developments in media field in Lithuania, namely the rise of new communicative spaces that are being formed due to new technologies and social networks offering individualized participation, information consumption, and news access. Observed developments also have dramatic effects on how both journalists and audiences react to changing conditions in contemporary media and communications

Access, loyalty, and trust : changing audiences and media life in contemporary Lithuania

This paper gives an account on how people in Lithuania access news and how they engage in media life. By taking cultural point of view this paper shows how these findings could be interpreted in the context of broader societal changes that also have direct impact on media professional practices (such as the rise of neoliberal reasoning inspired strategies, changes in journalistic profession, and the like). It identifies at least three factors that could be considered as most decisive determinants of media use in a consolidating democracy. The paper also registers other significant developments in media field in Lithuania, namely the rise of new communicative spaces that are being formed due to new technologies and social networks offering individualized participation, information consumption, and news access. Observed developments also have dramatic effects on how both journalists and audiences react to changing conditions in contemporary media and communications

Mediatized participation and forms of media use and multiple meaning making : the Baltic perspective

In this paper all arguments move around the idea that there is a very close interrelationship between the status of being an informed citizen, and public participation, activism and engagement in social life. For that reason, contemporary media are seen not just as separate channels representing ideas and interests of different groups and social divisions of society. While providing news and information, and conveying common values and ideals, any media has potential to gather people with similar interests and to encourage their involvement in public activity. Holding on such normative vision of media’s role for democracy this paper, however, shows that ‘political alienation’ (low political and associational participation, distrust in public institutions, low readership of newspapers and engagement only with entertaining content, and other issues) is among the biggest drawbacks and challenges for young democracies. Based on data from representative public opinion survey on media access and use in Lithuania, the paper further argues that the registered data of public distrust in media and general ‘apoliticism’ may be permanently reinforced by conventional mass media

Mediatized participation and forms of media use and multiple meaning making : the Baltic perspective

Politikos mokslų ir diplomatijos fakult.Viešosios komunikacijos katedraVytauto Didžiojo universiteta