Morphing advertising to improve online campaign success

__Abstract__ Even though online advertising revenues have grown dramatically, click-through rates for banner advertising continue to decrease, raising hard questions regarding its effectiveness when targeting consumers. However, with the development of a new technique that matches banners to the cognitive style of viewers, the world of online advertising is about to change

Elite Bilingual Education In Brazil: An Applied Linguist's Perspective

This paper (i) presents the current globalized multicultural context, which supports the interest in the area, and relates its connection with bilingual education; (ii) discusses and problematizes bilingual education in Brazil from the perspective of applied linguistics and (iii) analyzes research and activities carried out in the Brazilian context. Having as a starting point Brazilian bilingual school curricula, texts taken from websites of bilingual schools, and materials related to these schools' language allocation provided by publishers, this study analyses the type of bilingualism aimed at these schools and the type of bilingual education implemented. We also analyzed the research conducted in the area through the abstracts from the communications presented in conferences, articles and thesis in which bilingual education was the theme to identify the conception used. We adopt the theoretical framework followed by applied linguists such as Abello-Contesse (2013), Hornberger (1991, 2000), Garcia (2009), and Garcia and Wei (2014), which challenges monolingual conceptions of languages and monoglossic types of bilingual education. The results point to the fact that all the curricula and related materials analyzed from these schools reveal a monoglossic view of language. As for the research produced at universities, the vast majority of these productions have heteroglossic views of language as a theoretical background. Therefore, although heteroglossic views of language have been studied and discussed in the university, these discussions and findings are far from the reality of the schools in Brazil.1829510

The creative chain of activities towards educational management transformation Findings from an intravention case study

Purpose The purpose of this paper is to explore a formative intervention project that was developed for the Municipal Secretariat of Education in São Paulo, Brazil for the broad development of all levels of educational management (teacher educators, coordinators, principals, teachers and students). Thus, the creative chain of activities is a key theoretical framework for promoting critical collaboration in order to cross the boundaries of educational management organization. Design/methodology/approach The authors use data from the Management in Creative Chains Project (Liberali, 2012), as a way to enable the wide development of all levels of educational management. Data comprise formative meetings in which different educational managers system take part in two settings, the regional board with 25 schools and one of the participating schools. The analysis is based on thematic content and argumentative organization, and on critical situations and the potentials they entailed. Findings The study guides to the conclusions of the process of creative chain as a possibility to expand management in the educational system and its community. Research limitations/implications Every time there is a change in the mayors, there are changes in the way of addressing school management in the city. However, after the project, considerations about the needs of the communities became part of the public policy regardless of who is in charge of the city and its educational system. Practical implications This study can be used for transformation in the management and teaching and learning activities and improvement of the school-community relation. Social implications Socially this study can lead to improvement in the quality of life in the community and at school. Originality/value Differently from a top down educational management, which enables a reproductive chain, educational management in a creative chain, considering the community needs, enables subjects to become interdependent to expand and transform the activities in the educational system and hence the communities’ reality.Peer reviewe

An innovative radiation hardened CAM architecture

An innovative Content Addressable Memory (CAM) cell with radiation hardened (RH) architecture is presented. The RH-CAM is designed using a commercial 28 nm CMOS technology. The circuit has been simulated in worst-case conditions, and the effects due to single particles have been analyzed by injecting a current pulse into a circuit node. The proposed architecture is suitable for real-time pattern recognition tasks in harsh environments, such as front-end electronics in the ATLAS experiment at the Large Hadron Collider (LHC) and in space applications

Il problematico intervento delle linee guida ministeriali e regionali nelle materie in cui viene in rilievo l’evoluzione scientifica

SOMMARIO: Premessa. - 1. L\u2019aggiornamento delle Linee guida ministeriali in materia di procreazione medical-mente assistita e il mancato recepimento delle nuove disposizioni della legge n. 40 del 2004. - 1.1. Le previsioni che non recepiscono le sentenze nn. 151 del 2009, 162 del 2014 e 96 del 2015 della Corte costituzionale. - 1.2. Le previsioni che innovano e quelle che non dispiegano alcun effetto attuativo rispetto alla legge n. 40. - 1.3. La problematica tecnica del rinvio con particolare riguardo al \u201cdestino\u201d degli embrioni. - 1.4. Le previsioni relative alle motivazioni che sorreggono le scelte intorno al numero di embrioni strettamente necessari da creare, alla cd. doppia fecondazione eterologa e alle coppie portatrici di malattie sessualmente trasmissibili. - 2. La cristal-lizzazione di nozioni suscettibili di evoluzione scientifica e la tutela dei diritti sottesi all\u2019interruzione volontaria di gravidanza a livello regionale: il caso delle cd. Linee guida della Regione Lombardia. - 3. Le condizioni di ac-cesso alla procreazione medicalmente assistita di tipo eterologo: i casi della Regione Lombardia e della Regione Veneto. - 4. Osservazioni conclusive e prospettive future

Il margine di apprezzamento riservato agli Stati e il CD. Time Factor : osservazioni a margine della decisione della Grande Camera resa contro l\u2019Austria

Sommario: 1. Premessa. - 2. Il margine di apprezzamento riservato agli Stati membri. - 3. Il cd. time factor. - 4. Conclusioni