Antecedents to the Adoption of Mobile Payment in China and Italy: an Integration of UTAUT2 and Innovation Resistance Theory

Open Access funding enabled and organized by Projekt DEAL.This research aims to investigate the adoption gap in mobile payment systems between Italy and China, focusing on users’ intention to adopt mobile payment. The theoretical framing considers both drivers and barriers when combines the unified theory of acceptance and use of technology 2 (UTAUT2) with innovation resistance theory (IRT). To empirically verify the proposed model, this study gathers primary data through a web-based, self-administered survey. To analyze the data, we use structural equation modeling, and to test for significant differences between the two groups we run multi-group analysis. The respondents in Italy and China present different behaviors. Social influence plays a significant role in cultures with high uncertainty avoidance, such as Italy. The tradition barrier is the only significant barrier to the adoption of mobile payment.Projekt DEA

Análisis de la calidad y de la satisfacción en la visita turística. Una aplicación empírica al conjunto monumental de la Alhambra

Over the past several years the behavior of tourists has evolved, hence the satisfaction of touristic visits needs to be revised. This research aims to identify the dimensions of service quality and examine the interrelationships between these dimensions in the tourist visit made by visitors to the Monumental Complex of the Alhambra and its relationship with the satisfaction of tourists through the use of the well-known SERVQUAL scale and some later modifications proposed by the scientific literature, examining the level of expectations and measuring the subsequent satisfaction of the visitors. The present study contributes to the research already carried out on the quality of service and satisfaction, through the use of the SERVQUAL scale and subsequent adaptations.En los últimos años el comportamiento de los turistas ha cambiado, de ahí que la satisfacción de su visita turística requiera revisión. La presente investigación pretende identificar las dimensiones de la calidad de servicio y examinar las interrelaciones entre dichas dimensiones en la visita turística que efectúan los visitantes al Conjunto Monumental de la Alhambra así como su relación con la satisfacción del turista mediante el empleo de la conocida escala SERVQUAL y algunas modificaciones posteriores propuestas por la literatura científica, examinando el nivel de expectativas y la medición de la satisfacción posterior de los visitantes. El presente estudio contribuye por tanto al conocimiento derivado de las investigaciones en materia de calidad de servicio y satisfacción, mediante el uso de la escala SERVQUAL y adaptaciones posteriores

The impact of customer personality and online brand community engagement on intention to forward company and users generated content: palestinian banking industry a case

Personality five characteristics are playing crucial role on intention to forward Online Company Generated Content and user generated content mediated by online brand community engagement. This paper is applied on a case of banking industry in order to perceive a long run relationship between banks operating in Palestine and their customers. The total of 685 valid questionnaires were collected from online banking sector in Palestine, who is member of online brand community in Facebook. Moreover, the data were analysed and processed by structural equation model. The results reveal that personality traits (extraversion, conscientiousness, and openness) have positive influence on online brand community engagement. It also found that online brand community engagement plays vital role in inducing clients to forward CGC and UGC. Simultaneously, the results provide banks with a valuable implication on how banking industry can attract more customers in online brand community website and perceived trust of banks services and products

Do biometric payment systems work during the COVID‑19 pandemic? Insights from the Spanish users’ viewpoint

The authors would like to thank the support provided by the Spanish Ministry of Science, Innovation and Universities, National R&D&I Plan and FEDER (B-SEJ-209-UGR18).Technological developments are changing how users pay for goods and services. In the context of the COVID-19 (coronavirus disease 2019) pandemic, new payment systems have been established to reduce contact between buyer and seller. In addition to the pandemic, the future is payment processing is also uncertain due to the new EU security regulations of the Payment Services Directive (PSD2). Biometric payments one option that would guarantee the security of transactions and reduce the risk of contagion. This research analyses the intention to recommend the use of the mobile phone as a tool for collecting payments in a shop using iris reading as a biometric measure of the buyer. The moderating effect of the fear of contagion in the proposed relationships was also analysed. An online survey was carried out, which yielded a sample of 368 respondents. The results indicate that the main antecedents of intention to use, which precedes intention to recommend, are perceived trust, habit, personal innovativeness and comfort of use. Additionally, the moderating effect of COVID-19 was checked among users with a higher perception of risk. The results obtained have interesting implications for purchase management among manufacturers and retailers.Spanish Ministry of Science, Innovation and Universities, National RDI PlanEuropean Commission B-SEJ-209-UGR1

Prevalence of the colonization of Helicobacter pylori among students of the school of dentistry, University of Granada, Spain

The oral cavity is a reservoir for Helicobacter pylori, and occupations that involve close contact with it, like Dentistry, could entail a higher risk of colonization. The aim of this study was to evaluate if the length of stay at the School of Dentistry of the University of Granada could influence colonization by H. pylori, and to furthermore correlate colonization by H. pylori, with the state of oral health and oral hygiene habits. The study groups were: Group 1, 35 students of Odontology in their first year of studies; Group 2, the same 35 students when they were in their fifth academic year; Group 3, 35 students from University study programs unrelated with Health and of the same age as the group 2 students. All underwent H. pylori, colonization determinations by means of the urea breath test (UBT), stool antigen test and a serological test. Also studied were the variables plaque index, gingival index and the number of times teeth were brushed per day. The Student t test was used for comparisons among the three studied groups. The Chi-squared test and Pearson correlation coefficient were used to determine any connection between colonization by H. pylori, and the variables studied. Comparisons between groups 1 and 2 and between groups 2 and 3 showed significant differences regarding colonization by H. pylori, plaque index, gingival bleeding index and tooth brushing. A positive correlation was found between being colonized by H. pylori, and having a gingival index higher than 10% and tooth brushing once a day or less, in all the studied groups. Colonization by H. pylori, among Dentistry students at the University of Granada decreased over a four-year time period at the University. Factors related with better oral health, such as a lower gingival index and more frequent tooth brushings, would explain these results

Past, present, and future research on self-service merchandising: A co-word and text mining approach

Purpose: This study aims to discern emerging trends and provide a longitudinal perspective on merchandising research by identifying relationships between merchandising-related subdomains/themes. Design/methodology/approach: We sourced 657 merchandising-related articles published since 1960, from the Scopus database and 425 from Web of Science. After processing and normalizing the data, we performed co-word and thematic network analyses. Taking a text mining approach, we used topic modeling to identify a set of coherent topics characterized by the keywords of the articles. Findings: We identified the following merchandising-related themes: branding, retail, consumer, behavior, modeling, textile and clothing industry, and visual merchandising. Although visual merchandising was the first type of merchandising to be used in-store, only recently has it become an emerging topic in the academic literature. There has been a further trend over the last decade to understand the adoption of simulation technology, such as computer-aided design, particularly in supply chain management in the clothing industry. These and other findings contribute to our discussion of the merchandising concept, approached from an evolutionary perspective. Research limitations/implications: The conclusions of the study hold implications at the intersection of merchandising, sectors, new technologies, research methodologies, and merchandising-practitioner education. Research trends suggest that, in the future, virtual reality and augmented reality using neuroscientific methods will be applied to the emerchandising context. Practical implications: The different dimensions of merchandising can be used to leverage store managers’ decision-making process toward an integrated store-management strategy. In particular, by adopting loyalty merchandising tactics, the store can generate emotional attachment among consumers, who will perceive its value and services as unique, thanks to merchandising items designed specifically with that aim in mind. The stimulation of unplanned purchases, the strategic location of products and duration of each merchandising activity in the store, the digitalization of merchandising, and the application of findings from neuroscience studies are some of the most relevant practical applications. Originality/value: The study provides the first-ever longitudinal review of the state of the art in merchandising research, taking a holistic perspective of this field of knowledge spanning a 60-year period. The work makes a valuable contribution to the development of the marketing discipline

Impact of perceived value on intention to use voice assistants: The moderating effects of personal innovativeness and experience

Voice assistants (VAs), such as Alexa, Siri, and Google Assistant, are instruments increasingly used by consumers to perform daily tasks. The objectives of the present study are to examine the antecedents of consumers' continuance intention to use VAs and the moderating effects of personal innovativeness and experience. Based on behavioral reasoning theory, a research model is proposed to provide insights into the drivers of continuance intention to use. Two empirical studies, based on data collected via online surveys, were conducted. The model was analyzed through partial least squares structural equation modeling. The findings of the studies showed that emotional value and performance expectancy were key antecedents of continuance intention to use, which in turn positively influenced actual use and word‐of‐mouth intention. In contrast, the quality value was a significant antecedent of continuance intention to use in only one of the two studies, and the influence of price value, social value, effort expectancy, and privacy risk was not found to be significant. However, the second study showed that several of these relationships are moderated by the consumer's experience and personal innovativeness; specifically, less innovative users are sensitive to quality value, and experienced users are sensitive to social valueAndalusian Research, Development and Innovation Plan (PAIDI 2020)Grant: Group SEJ‐567 (Spain)Universidad de Málaga/CBU

Examining the two-dimensional perceived marketplace influence and the role of financial incentives by SEM and ANN

In recent years, research on sustainable consumption has been particularly relevant, highlighting the importance of the collective over the individual to reduce pollution. This study focuses on the study of the perceived marketplace influence (PMI) concept in its organizational and consumer dimensions, together with the financial incentives that exist in the adoption of electric cars and their effect on green customer engagement. A sample of 382 potential buyers of electric vehicles was obtained. A new hybrid analytical approach was taken structural equation modelling and artificial neural network. The research found the most significant variables affecting purchase intention were financial incentives, followed by PMI Organization and finally PMI Consumer. The results of artificial neural network analysis confirmed all the findings of the structural equation modelling, although the importance of each PMI dimension is different for each technique used. The conclusions point to new business opportunities that can be exploited by companies selling this green technology.Funding for open access charge: Universidad de Granada / CBU

Factors affecting adoption intention of electric vehicle: a cross-cultural study

In recent years, the surge in the adoption of electric vehicles has played a vital role in reducing fossil fuel consumption and greenhouse gas emissions. However, limited cross-national research has been conducted on the determinants of electric vehicle adoption in developing and developed countries. This study examines the factors influencing the intention to adopt electric vehicles in India (378 participants) and Spain (265 participants). This study develops an integrated model that combines the unified theory of acceptance and use of technology (UTAUT2) and the value-belief-norm (VBN) model while accounting for the impact of national culture. The model is tested using structural equation modeling. The results indicate the integrated UTAUT2-VBN model is a valuable tool for explaining the differences in adoption intention across cultures. Moreover, the national cultural system plays a significant moderating role in most relationships within the model. This study offers valuable insights into the factors influencing electric vehicle adoption in different cultural contexts, which can inform policies and strategies to promote sustainable transportation.Funding for open access publishing: Universidad de Granada/CBU