A Case Study of Marketing Strategy and Logistics System of Changhong, a Chinese Home Appliances Enterprise

The growing process of Changhong, a representative Chinese home appliance enterprise, is described in this paper. Changhong succeeded in transforming from a former state-run military-radar factory into China’s leading consumer-electronics manufacturer. However it has been experiencing hardship since 1998 and reported significant losses in 2004.The success and failure of Changhong marketing strategy are expounded.This paper reports Changhong’s recent efforts in strategy shift. It shows Changhong is attempting to integrate upstream and downstream resources, and trying to use logistics and supply chain management as competitive business weapons, faced with new challenges in the high-end products market

Intangible Assets Valuation in the Hospitality Industry

In publicly traded firms, there is usually a discrepancy between the market value and the book value of the firm, often due to the valuation of intangible assets. Understanding this discrepancy is import- ant for investors, especially in the service industries like hospitality, where there is considerable industry disruption and consolidation. In this study we examine the effect of four intangible asset investments—research and development (R&D), training, advertising, and pension—on the market premium of restaurant firms. Using a longitudinal sample of 1,421 firm-year observations, the results of our analyses show that R&D, training, advertising, and pension are all important valuation con- structs in the hospitality industry, and their effects on market premium vary by restaurant type. This study fills the gap in the current literature by providing a quantitative method to value intangible assets in the hospitality industry. The practical implications of this study will provide managers in the hospitality industry with helpful insights for strategic decision making, specifically regarding R&D, advertising, and employee compensation

Determinants of Automobile Part Packaging Optimization : An fsQCA Approach

In this study, we examine the factors that determine the success or failure of package planning that involves adjusting the shape or size of automobile parts and their assembly processes. Using fuzzy set qualitative comparative analysis of 15 cases identified in four Japanese automobile companies, we found that to optimize the packaging by adjusting parts’ shape or size and assembly processes, collaboration between the logistics department and other departments is a necessary (core) condition, while front-loading of package planning based on early input of parts design information, transportation distance, and changes in production equipment or layout are included in the combination of sufficient conditions, but are not necessary conditions

Travel time models for the Rack-moving Mobile Robot System

The rack-moving mobile robot (RMMR) system is a special parts-to-picker automated warehousing system that uses hundreds of rack-moving machines to accomplish the repetitive tasks of storing and retrieving parts by lifting and transporting unit racks autonomously. This paper investigates the operation cycle of the rack-moving machine for storage and retrieval from the perspective of the lane depth, especially exploring the particularity of the RMMR system in multi-deep lanes, and proposes expected travel time models of the rack-moving machine for single- and multi-deep layouts of the RMMR system. To validate the effectiveness of the proposed models, an experimental simulation was conducted with a 1–4-deep layout under six scenarios of different numbers of aisles and layers, and results were compared with results obtained using proposed models. The paper presents useful guidelines for the configuration of the RMMR system layout including the determination of the optimal lane depth

Internet-Based Vehicle-Cargo Matching Platform Enterprises in China

This paper examines vehicle-cargo matching platform enterprises in China, which play the role of non-truck operating common carriers that are the freight operator by entrusting transportation duties to the actual carrier. We summarize several kinds of operation modes for vehicle-cargo matching: simple vehicle-cargo matching; whole- vehicle system with single loading and multiple unloading; virtual fleet; and integration of whole-vehicle service and carpooling. We selected representative enterprises and analyzed such features as their operation, advantages and disadvantages, profit model, and applications. We compare and analyze those systems

Evolution characteristics of sudden mountain rainstorm events in Sichuan Province from 2008 to 2017

The secondary disasters such as flash floods, landslides and debris flows induced by sudden mountain rainstorm are major natural disasters in mountain areas of China. In this paper, the statistical characteristics of sudden mountain rainstorm events in Sichuan Province are analyzed by using the 10 year hourly precipitation data of national stations from 2008 to 2017. The results are as following: (1) During the 10 years from 2008 to 2017, there were 979 sudden mountain rainstorm events in Sichuan Province, with an average of 98 events per year. More than 5 sudden rainstorm events occurred in most areas. Sudden rainstorm events mainly occur in the Sichuan Basin and its eastern and southern mountainous areas, and the frequency of sudden rainstorm events in the western mountainous areas is far higher than that in the eastern mountainous areas, which indicates that it is closely related to the terrain. (2) The sudden rainstorm events increased from April, increased by leaps and bounds from June to July, and gradually decreased after July. The sudden rainstorm events at night is more than that in the daytime. The high-frequency distribution of sudden rainstorm events starts at 16:00 pm. in the western mountainous area of Sichuan Province, and turns to the highest in the eastern mountainous area at midnight, which shows that there is a process of development and propagation of heavy rainfall from west to east. (3) The duration of mountain sudden rainstorm events is mostly concentrated in 3~12h, and the average duration is longer in June, July and September, but shorter in May and August. (4) The annual average rainfall of sudden mountain rainstorm events ranges from 80 mm to 120 mm. The accumulated rainfall is the largest in July, followed by August, and the smallest in May and September. In 2015, the frequency of sudden mountain rainstorm events was the least, but the annual average accumulated rainfall was the most, indicating that the intensity of sudden rainstorm was the largest in 2015

Developing Culturally Effective Strategies for Chinese to English Geotourism Translation by Corpus-Based Interdisciplinary Translation Analysis

As a new field of translation with its own special genre, geotourism has not yet been firmly established because geotourism translations are currently not of a sufficient professional standard. This situation does not provide geotourists with the genre’s full target of enjoyment, learning and engagement through science popularisation tourism activities. In order to better meet these three definitive purposes in geotourism, this study analyses the three basic categories of geotourism—geological features (GFs), geological processes (GPs) and cultural elements (CEs)—to determine effective strategies of geotourism translation from Chinese into English. Challenges in translation include scientific jargon, language style and cultural gaps. In this article, the advantages of Hu’s Eco-translatology theory are explained and used for minimising translation problems; and the corpus linguistics method, superior for quantitative and qualitative analysis, is utilised. As well, digital auxiliary tools Tmxmall (2014) and Sketch Engine (2003) were employed to facilitate corpus research. Through analysis, effective strategies in each of the key geotourism categories, GFs, GPs and CEs, were identified, shaped and recommended for future translators’ attention. In the results, literal translation, transliteration and free translation, addition and use of official UNESCO names were recommended to render GFs. Division and shift translation, literal translation and shift and division were recommended for GPs. Literal translation, transliteration and free translation and addition were recommended for CEs. Since this is an initial investigation in the genre of geotourism, this study has attempted to build a model platform for future study and wider research in geotourism translation and translation pedagogy for the improvement of geotourism translation quality

Geo-Encoder: A Chunk-Argument Bi-Encoder Framework for Chinese Geographic Re-Ranking

Chinese geographic re-ranking task aims to find the most relevant addresses among retrieved candidates, which is crucial for location-related services such as navigation maps. Unlike the general sentences, geographic contexts are closely intertwined with geographical concepts, from general spans (e.g., province) to specific spans (e.g., road). Given this feature, we propose an innovative framework, namely Geo-Encoder, to more effectively integrate Chinese geographical semantics into re-ranking pipelines. Our methodology begins by employing off-the-shelf tools to associate text with geographical spans, treating them as chunking units. Then, we present a multi-task learning module to simultaneously acquire an effective attention matrix that determines chunk contributions to extra semantic representations. Furthermore, we put forth an asynchronous update mechanism for the proposed addition task, aiming to guide the model capable of effectively focusing on specific chunks. Experiments on two distinct Chinese geographic re-ranking datasets, show that the Geo-Encoder achieves significant improvements when compared to state-of-the-art baselines. Notably, it leads to a substantial improvement in the Hit@1 score of MGEO-BERT, increasing it by 6.22% from 62.76 to 68.98 on the GeoTES dataset