2,445 research outputs found
Size does Matter: How do Micro-influencers Impact Follower Purchase Intention on Social Media?
Social media influencers have become a significant source of information for customers and a prevalent marketing tool for brands. It is crucial to explore factors that affect the follower’s purchase intention of the products endorsed by social media influencers. Recently, micro-influencers have gained recognition for their authenticity and relatability when compared with their established counterparts, such as macro- or mega-influencers. Increasing organizations also see the value micro-influencers can bring to their brands via more interaction with their target customers. Based on the parasocial interaction theory, we propose that the perceived credibility and transparency of micro-influencers enhance followers’ purchase intention through the mediation of parasocial interaction. Parasocial interaction is a kind of psychological relationship in which followers consider influencers as their friends, regardless of their limited interactions with those influencers. Our findings indicate that parasocial interaction between micro-influencers and their followers positively impacts purchase intentions of recommended products. It is also found that perceived micro-influencer credibility and transparency positively affect followers’ parasocial interaction with microinfluencers. Implications of our findings are discussed
The Importance Of Managing Arthritis In Patients With Both Moderate-To-Severe Psoriasis And Psoriatic Arthritis
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Vertex functions for d-wave mesons in the light-front approach
While the light-front quark model (LFQM) is employed to calculate hadronic
transition matrix elements, the vertex functions must be pre-determined. In
this work we derive the vertex functions for all d-wave states in this model.
Especially, since both of and are mesons, the Lorentz
structures of their vertex functions are the same. Thus when one needs to study
the processes where is involved, all the corresponding formulas for
states can be directly applied, only the coefficient of the vertex
function should be replaced by that for . The results would be useful
for studying the newly observed resonances which are supposed to be d-wave
mesons and furthermore the possible 2S-1D mixing in with the LFQM.Comment: 12 pages, 2 figures, some typos corrected and more discussions added.
Accepted by EPJ
Distinct song parts of the endemic marsh grassbird of China vary with latitude and climate among migratory and sedentary populations
Article / Letter to editorInstituut Biologie Leide
Universality and scaling study of the critical behavior of the two-dimensional Blume-Capel model in short-time dynamics
In this paper we study the short-time behavior of the Blume-Capel model at
the tricritical point as well as along the second order critical line. Dynamic
and static exponents are estimated by exploring scaling relations for the
magnetization and its moments at early stage of the dynamic evolution. Our
estimates for the dynamic exponents, at the tricritical point, are and .Comment: 12 pages, 9 figure
Quantum dot resonant tunneling diode single photon detector with aluminum oxide aperture defined tunneling area
Relativistic Quantum Gravity at a Lifshitz Point
We show that the Horava theory for the completion of General Relativity at UV
scales can be interpreted as a gauge fixed theory, and it can be extended to an
invariant theory under the full group of four-dimensional diffeomorphisms. In
this respect, although being fully relativistic, it results to be locally
anisotropic in the time-like and space-like directions defined by a family of
irrotational observers. We show that this theory propagates generically three
degrees of freedom: two of them are related to the four-dimensional
diffeomorphism invariant graviton (the metric) and one is related to a
propagating scalar mode. Finally, we note that in the present formulation,
matter can be consistently coupled to gravity.Comment: v4: Erratum added: explanation on the true dynamical fields of the
relativistic theory added. The theory is interpreted as a Tensor-Scalar
relativistic theory. Reference added. Version accepted in JHE
Determination of Water Vapor Pressure Over Corrosive Chemicals Versus Temperature Using Raman Spectroscopy as Exemplified with 85.5% Phosphoric Acid
Effect of Intensity Modulator Extinction on Practical Quantum Key Distribution System
We study how the imperfection of intensity modulator effects on the security
of a practical quantum key distribution system. The extinction ratio of the
realistic intensity modulator is considered in our security analysis. We show
that the secret key rate increases, under the practical assumption that the
indeterminable noise introduced by the imperfect intensity modulator can not be
controlled by the eavesdropper.Comment: 6 pages, 5 figures. EPJD accepte
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