The Relationship between Buyer and a B2B e-Marketplace: Cooperation Determinants in an Electronic Market Context

In this article, the authors argue that cooperation may be achieved by adding technology dimensions to the core product. Given the growing importance of real time information exchange and interactivity, a better understanding of the use of technology to the establishment and development of the buyer-supplier cooperative relationships is essential for knowledge advancement. Using a sample of nearly 400 SMEs purchasing managers, this paper reveals that in an electronic market context, cooperation is positively affected by termination costs, supplier policies and practices, communication and information exchange, and negatively affected by product prices and opportunistic behavior. Moreover, both relationship commitment and trust play a major role in mediating the relationships between these five determinants and cooperation.relationship marketing, trust, cooperation, electronic markets, e-commerce

Redistributive Tax Policy at the Zero Bound

Generating consumer price inflation with an increasing path of consumption taxes when the nominal interest rate zero lower bond is binding and monetary policy becomes ineffective, as proposed by Correia et al. [1], may not neutralize a liquidity trap when liquidity is constrained. Instead, this paper shows that a redistributive tax policy may counteract a zero bound recession in liquidity constrained economies with no need to increase public spending and debt, with a fiscal prescription curiously opposite to the one proposed by Correia et al. [1]

Bringing Relationship Marketing Theory into B2B Practice: The B2B-RP Scale and the B2B-RELPERF Scorecard

This study presents a new measurement scale to assess the performance of a relationship between two firms. The Business-to-Business Relationship Performance (B2B-RP) scale is presented as a high order concept. When tested in a sample of nearly 400 SMEs purchasing managers operating in a B2B e-marketplace, our findings reveal that greater relationship performance results in better 1) relationship policies and practices, 2) relationship commitment, 3) trust in the relationship, 4) mutual cooperation, as well as 5) satisfaction with the relationship. The multi-dimensional scale shows strong evidence of reliability as well as convergent, discriminant and nomological validity. Findings also reveal that B2B relationship performance is positively and significantly associated with loyalty. While building on this scale, the authors develop the B2B-RP Scorecard intended to be included in periodic reports. At the managerial level, both the scale and the scorecard are expected to help disclose relationship performance, and act as useful instruments for periodic planning, management, controlling, and improvement of B2B relationships.Relationship Performance; Relationship Marketing; B2B-RP Scale; B2B-RELPERF Scorecard; Electronic Markets

Slow Fashion Brand’s Digital Marketing: What impact does digital marketing´s slow fashion brand have on e-commerce implementation?

Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceThis project thesis aims to examine the impact of digital marketing on slow fashion brands through the implementation of e-commerce. Slow fashion brands have gained significant attention recently due to their commitment to sustainable and ethical production practices. However, their success in the digital age largely depends on their ability to utilize digital marketing tools to reach their target audience effectively. This thesis explores how implementing e-commerce can impact the overall digital marketing strategy of a specific slow fashion brand, Portuguesa. The research uses an approach of a quantitative analysis of data from slow fashion e-commerce websites and Google analytics. The findings show that e-commerce implementation can significantly improve a slow fashion brand's digital marketing performance, particularly regarding online visibility, customer engagement, and conversion rates. The results highlight the importance of aligning digital marketing efforts with e-commerce implementation for the success of slow fashion brands in the digital age. The study also points out that e-commerce implementation supports slow fashion brands' sustainable and ethical values. Overall, the thesis contributes to understanding how digital marketing and e-commerce can be used to promote sustainable fashion and support the growth of a recent slow fashion brand, Portuguesa

Social entrepreneurship as a family resemblance concept with distinct ethical views

Almost 25 years after Dees’ article on the meaning of social entrepreneurship, conceptual controversy persists. Based on a qualitative analysis of 209 definitions of social entrepreneurship and respective academic articles, we argue that the concept follows a family resemblance structure and identify the 12 distinct attributes that comprehensively define it. Membership in social entrepreneurship is not defined by a case possessing a universally accepted set of criterial features but by carrying shared attributes with other cases. The family resemblance structure points to the persistent fallacy of using the same term to label different phenomena and cautions researchers against causal homogeneity assumptions among different conceptual subtypes. Assuming a descriptive stance, we shed light on how distinct ethical positions relate to different definitions of social entrepreneurship. Among the existing conceptual variety, we identify four prominent subtypes and find that ‘market-based’ conceptualizations relate to economism, the ‘social business’ subtype relates to rule utilitarian positions, ‘efficiency-driven’ definitions are associated with hedonistic act utilitarian views, and the ‘transformational impact’ subtype is akin to a eudemonic act utilitarian stance.info:eu-repo/semantics/publishedVersio

Essays on secular stagnation

Chapter 1: Increasing public spending, generating budget deficits, or raising the level of public debt, may not be options available for an economy trying to avoid a recession. Complementing recent work on Secular Stagnation and on fiscal policy during liquidity traps, we use an overlapping generations New Keynesian model with borrowing constraints to explore how distortionary taxes can be used to circumvent a persistent economic slump, by raising the full-employment equilibrium real interest rate so that it becomes achievable when the nominal interest rate zero lower bound is binding. We propose a wealth redistributive fiscal policy, by taxing labor income and reducing consumption or capital income taxes, leading to a contraction of savings that triggers an increase of the natural rate of interest1. We compare our results with an alternative approach in recent literature based on emulating in ation in consumer prices using an increasing path of consumption taxes, so that the intertemporal condition allows an achievable negative natural rate of interest to neutralize a liquidity trap. Chapter 2: Major age milestones like the age of first job, retirement age, or life expectancy, bounding relevant economic periods in a persons' life, have been changing substantially during the last decades. In parallel real interest rates have been significantly declining in relevant world economies, reaching stable negative levels in some cases. We propose an analytic approach to relate those two phenomena by using an overlapping multi-generations model to find expressions for real interest rate elasticities to age parameters. The model formal-izes the mechanisms supporting the relation between interest rates and age, sheds light on the relative importance of each age milestone in explaining changes of real interest rates, and how other factors like elasticity of inter-temporal substitution, population and productivity growth, inter-generational altruism, as well as a social security system, may mitigate or amplify those changes. Chapter 3: We explore the relation between income inequality and real interest rates based on the marginal borrowing and saving rates of an heterogeneous population with respect to life-time income. We use an overlapping generations New Keynesian model with borrowing constraints and a bequest motive, to show how an increase of income inequality may trigger a permanent reduction of the real interest rate, (i) via a contraction of aggregate borrowing, when the marginal borrowing rate of the wealthier is lower than the one of the poorer with respect to income. (ii) We then show how an increase of inequality may trigger an expansion of savings through the channel of a bequest motive where generosity towards the next generation increases endogenously with lifetime income, so that the marginal savings rate of the wealthier is higher than the poorer

Inequality and Real Interest Rates

We use an overlapping generations New Keynesian model with borrowing constraints and a bequest motive, to show how an increase of income inequality may trigger a permanent reduction of the real interest rate, %, based on the heterogeneity of marginal borrowing and saving rates among household income types. (i) via a contraction of aggregate borrowing, when the marginal borrowing rate of the wealthier is lower than the one of the poorer with respect to income. (ii) We then show how an increase of inequality may trigger an expansion of savings through the channel of a bequest motive where generosity towards the next generation increases endogenously with lifetime income, so that the marginal savings rate of the wealthier is higher than the poorer

Use of social media: empirical comparison between Europe And Middle East

Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceSocial media as an amazing active and fast-moving domain, is playing an important role shaping our lives. The purpose of this research is to understand the drivers of social media use in the West and Arab world. Societies are incessantly changing through social media, which is helping spreading the creation, modification and discussion of multiple contents. Yet, different cultures might present dissimilar behaviours towards this vehicle of communication for diverse reasons such as, among others, their access to technology and contents, or cultural influence. Studies about social media use combining two cultures are scarce conducing us to an undiscovered research field to explore. We developed the contents of knowledge on social media use by proposing an innovative comparison between Europe and Middle East, which integrates Venkatesh´s extended unified theory of acceptance and use of technology (UTAUT2). An online questionnaire was created to collect data from users within both cultures. Structural equation modelling (SEM) was used to analyse the outcome. The results revealed a significant disparity on what triggers social media behaviour in those two different regions. At the time that performance expectancy influences on the European side, the effort expectancy was found to be the most predominant trigger into use of social media in the Middle East, by affecting behaviour intention. The results underline the importance of social media nowadays and enriches the knowledge of the subject into different cultures. The present study contributes with new insights into factors that might be determinant regarding acceptance and use behaviour and continues on the discussion on why and how people engage in social media, independently on nation or culture

Essay on secular stagnation

In this paper we show that a closed economy, with a balanced budget and unable to increase public spending, can avoid or leave a persistent slump through adequate and timely combination of monetary and fiscal policy based on distortionary taxation. We use a three generations OLG New Keynesian model in which a permanent slump is possible without any self-correcting force to full-employment. Complementing recent work on Secular Stagnation using lump-sum taxation and government spending as fiscal instruments, our contribution is to use distortionary taxes over labor, consumption and capital, in a balanced budget environment with constant (or decreasing) government spending.NSBE - UN