Du musée au parc d’attractions : opportunités et risques de l’éduvertissement

This article explores the concept of edutainment, i.e. the tendency of museums to be more fun and interactive for their visitors, especially the younger ones. This article also explores the merchandisation of culture and the entry of commercial brands in museums and analyses the chances and pitfalls of edutainment, from a theoretical as well as a managerial point of view, through interviews of curators in Switzerland, France and Canada. This articles ends by offering reflexions for new tracks of researc

Du musée au parc d’attractions : opportunités et risques de l’éduvertissement

This article explores the concept of edutainment, i.e. the tendency of museums to be more fun and interactive for their visitors, especially the younger ones. This article also explores the merchandisation of culture and the entry of commercial brands in museums and analyses the chances and pitfalls of edutainment, from a theoretical as well as a managerial point of view, through interviews of curators in Switzerland, France and Canada. This articles ends by offering reflexions for new tracks of researc

Virtual Cultural Experiences: the Drivers of Satisfaction

This article presents the results of an interdisciplinary research work on the emergence and impact of virtual technologies on the valorization of cultural experience. After reviewing the literature on immersive museography and the concepts of immersion, interaction and social interaction within a cultural experience, we focus our analysis on the drivers of the users' satisfaction through a three-step research path. Firstly, we realized a preliminary qualitative overview of users' reactions to virtual environments in a series of selected cultural experiences. Secondly, we designed a model focusing on immersion and social interaction as the two potentially critical drivers of satisfaction. Thirdly, we realized a quantitative study of a project concerning an intangible cultural asset. The results of this study give evidence to the link between immersion and emotion and emphasize the essential mediating role of social interaction. These conclusions are consistent with present technological and market trends, concerning the integration of virtual reality and social networks

La perception et l'attitude du consommateur vis à vis de l'oeuvre d'art

24 p

Implication, âge et genre : trois caractéristiques individuelles de la sensibilité esthétique de l'enfant

International audienceThe objective of this research is to understand if notions such as involvement, age and gender form individual characteristics of aesthetic sensibility of a child and if they can explain children’s choices and final preferences towards products they buy. This question will beexamined by using contemporary art pictures and logos. This research aims at providing a better understanding of both aesthetic processes and preference prioritisation criteria at stake with children aged 8 to 11.L’objectif de cette recherche vise à comprendre si l’implication, l’âge et le genre constituent des caractéristiques individuelles de la sensibilité esthétique de l’enfant, susceptibles d’expliquer ses choix et ses préférences finales vis-à-vis des produits qu’il consomme. Afin d’étudier cette question, nous avons choisi de nous focaliser sur les tableaux d’art contemporains et sur les logos. Ce travail permet, en effet, d’apprécier les processus de perception esthétique mis en place et les critères de hiérarchisation des préférences chez les enfants de 8 à 11 ans

Aesthetic perception among teenagers : application to advertising

International audienc

Legislative Documents

Also, variously referred to as: House bills; House documents; House legislative documents; legislative documents; General Court documents

Aesthetic perception among teenagers : application to advertising

International audienc

Quand « l’instruction à imaginer » fait évoluer la communication sur les vins

International audienceWhen the “instruction to imagine” changes the communication on winesThis article investigates the impact of instructions to imagine the wine terroir has on attitude towards advertisingand wine brands in the context of the new amendment of Evin law. Emphasis is set on the role played by quantity,vivacity and development of mental images in this type of communication. A quantitative research is carriedout on Bordeaux wines. The results highlight the fact that the presence of instructions to imagine wine terroirattributes induces an attitude more favorable towards advertising and brands, compared to an advertisementcontaining no instructions. This approach allows us to open new perspectives of research in this field not yetinvestigated, especially in terms of better consumption.Cet article étudie l’impact des instructions à imaginer les attributs du terroir vinicole sur l’attitude envers lapublicité et les marques sur les vins dans le cadre du nouvel amendement de la Loi Evin. L’accent est mis sur lerôle joué par la quantité, la vivacité ainsi que l’élaboration des images mentales dans ce type de communication.Une recherche quantitative est menée sur les vins de Bordeaux. Les résultats soulignent le fait que la présence« d’instructions à imaginer » induit une attitude envers la publicité et la marque plus favorable, comparé à unepublicité ne contenant pas d’instructions. Cette approche nous permet d’ouvrir de nouvelles voies de recherchedans ce domaine non encore investigué, notamment en termes de savoir mieux-consommer

The aesthetic experience: characteristics, antecedents and consequences for consumer attitude and behaviour: Application to children between 7 and 12 years old

International audienc