Analisis Pengaruh Kepercayaan dan Harga terhadap Loyalitas Pelanggan Dimediasi Kepuasan pada PT. Telkomsel di Kota Kediri

To know clearly about customer satisfaction and loyalty at PT. Telkomsel in KediriTown of East Java, this research focused on the models of customer\u27s satisfaction andloyalty increase based on customer trust, and product prices. From the testing results ofthe model in this research, by using random sampling, structural equation modeling (SEM)analysis, and the assistance of software Amos 20, on 150 respondents, it was able toexplain the relationship between trust, price, and customer satisfaction on the customerloyalty in PT. Telkomsel in Kediri Town of East Java. In this research, it was obtained astrong influence of customer trust and satisfaction, amounting to 0.429, and a stronginfluence between customer satisfaction and loyalty, that is of 0.233, it showed that, withthe rising customer trust, it will increase customer satisfaction, which in turn raise theloyalty of PT. Telkomsel customers.In this study, it also found the negative effects of price and customer satisfaction,amounting to -0.089, and the strong influence of negative between price and loyalty ofcustomers, that is of -0.406, this case indicated that, with the rising of product prices, itwill lower customer satisfaction, which further lowers the loyalty of PT. Telkomselcustomers

Pengaruh Lingkungan dan Kapasitas Manajerial terhadap Keputusan Pendanaan Bagi Usaha Kecil Kerajinan 1 di Jawa Timur

This research talks about the environment of craftsmen, Managerial Capacity andFunding Decision for Small Scale Enterprises in East Java. The population of the studywas 3,711 craftsmen in East Java. Using Slovin formula with a tolerance of 5%, the samplesize was 392 respondents. Test model with Generalized Least Square Estimation (GLS), structural equationmodel (SEM) analysis, proportional random sampling method and Amos 22 software aid,in 392 respondents. The test results show the model (fit) seen from the value of GFI, AGFI,TLI, CFI, RMSEA and CMIN / DF, each of 0.927, 0.914, 0.965, 0.968, 0.072 and 1.284 areall within the expected range of values so that the model can be accepted. The results showed that: 1). There is a direct influence of the craftsman\u27s Environmenton the managerial capacity of the craftsmen by 0.720. 2). There is a direct influence of thecraftsman\u27s Environment on the craftsman\u27s financing decision of 0.679. 3). There is adirect influence of the managerial capacity of the craftsmen on the craftsman\u27s financingdecision of 0.324. 4). There is an indirect influence of the craftsman\u27s Environment on thefinancing decision of the craftsman through the managerial capacity of 0.233. Major indirect linkage between environmental variables of craftsmen and financingvariables of small craft businesses through managerial capacity variables. This indicatesthat the managerial capacity of small craft business will increase, with the management ofthe business environment of the good craftsmen in East Java Province