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Internationalisation of Spanish fashion brand Zara
Zara is one of the world’s most successful fashion retailers operating in 59 countries.
However, there is little research about the firm in English as the majority of
publications have been written in Spanish. This paper seeks to address this gap in the
literature by examining the internationalisation process of Zara. This study adopts an
in-depth case approach based on extensive secondary research. Literature published in
both English and Spanish has been reviewed, including company documents such as
annual reports. The paper starts with a brief overview of the global textile and
clothing industry, followed by the case study of Zara. The main part of the case
examines the key aspects in the internationalisation of Zara namely: motives for
internationalisation, market selection, entry strategies, and international marketing
strategies. In the final section, comparisons are made between Zara and two of its
main competitors, H&M and Gap
Topology and Strings: Topics in
A review on topological strings and the geometry of the space of two
dimensional theories. (Lectures given by C. Gomez at the Enrico Fermi Summer
School, Varenna, July 1994)Comment: 61 pages, late
A Note on the String Analog of Super-Symmetric Yang-Mills
A connection between the conifold locus of the type II string on the
Calabi-Yau manifold and the geometry of the quantum moduli of
super Yang-Mills is presented. This relation is obtained from
the anomalous behaviour of the super Yang-Mills special coordinates
under -duality transformation in .Comment: 7 pages, Late
Critical Service Learning
Service Learning Initiative for Community Engagement in Sociology (SLICES) is a critical, research-focused, community-based, leadership and knowledge project. By engaging in Community Based Participatory Action Research Projects (CBPAR) students have an opportunity to work multiple semesters, if they choose, to develop research skills, serve in leadership roles, serve and collaborate with local organization, and engage in professional development.https://digitalscholarship.unlv.edu/btp_expo/1042/thumbnail.jp
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