Is a ‘new feminist visibility’ emerging in the UK PR industry? Senior women’s discourse and performativity within the neoliberal PR firm

Despite persistent gender inequalities, the Public Relations (PR) industry in the UK has historically reflected unease with feminism (Yaxley, 2013; L'Etang, 2015). However, indications of a ‘new feminist visibility’ raise significant questions. Do these feminist moves reflect a blossoming of feminist practice in the PR industry? Or rather, in an occupation that is strongly intertwined with neoliberalism and promotional culture (Miller and Dinan, 2000; Cronin, 2018), is the PR industry emblematic of a highly individualised ‘neoliberal feminism’ (Rottenberg, 2014) and a postfeminist sensibility in which ‘multiple and contradictory ideas’ co-exist? (Gill, 2016: 622). Adopting Edley’s (2000) discourse analysis framework, data drawn from interviews with seven senior female practitioners, supported by observational data, was critically explored in relation to literature in gender sociology, cultural studies and feminist literature in PR. While the online presence of women’s networks in PR provide evidence of a feminist visibility to address inequalities, the ‘subject positions’ and ‘interpretative repertoires’ in the data were characteristic of neoliberal feminist individualism that calls upon women to provide for their own needs and aspirations through ‘self help’ measures. Further, while sex discrimination in the PR industry featured prominently within the discursive repertoires of some participants, inequalities in everyday agency practice were either left unchallenged in response to client expectations or tackled through individual actions. Contradictory repertoires, including the repudiation of sexism, were indicative of entrepreneurial discourse (Lewis, 2006) and a postfeminist sensibility (Gill et al, 2017). Senior PR women providing client services appear to have limited scope beyond individualised, performative strategies to challenge the structures that perpetuate inequalities in PR and bring about transformative change (Golombisky, 2015). Although findings are limited to a small-scale study, this paper contributes a unique perspective of the intersections between neoliberalism, third wave feminism, postfeminism and performativity within the UK PR industry. Keywords: Neoliberalism, postfeminism, performativity, discourse, women, public relations agencie

The Context of Current Content Analysis of Gender Roles: An Introduction to a Special Issue

The aim of this paper is to provide context for the quantitative content analyses of gender roles that are to be included in both parts of this special issue. First, a timeline of historical uses of the content analysis methodology is presented. Second, research objectives that frequently drive content analysis of gender roles are described; these include: to support feminist claims, to compare media with real life, to predict effects on audiences, and to detect effects of media producers on content. Third, previous content analyses published in Sex Roles and other gender-focused journals are reviewed and categorized in terms of medium, genre, time span, gender, and nationality. Finally, contributions of each of the articles in this special issue are outlined