Gene expression related to oxidative stress induced by herbicides in rice.

Herbicides are stressors that can have negative effects on plants. In Oryza sativa (L.), differential gene expression may be evalu-ated through real-time reverse transcription quantitative poly-merase chain reaction (RT-qPCR). The aim of this study was to evaluate the stability of candidate reference genes and to quan-tify the relative expression of oxidative stress genes at different times (12, 24, 48, and 96 hours after treatment [HAT]) with penoxsulam, cyhalofop-butyl, and bentazon herbicides. Norm-Finder, BestKeeper, and GeNorm software and the compara-tive ∆Ct method were used to assess expression stability and to determine the RT-qPCR threshold values of the candidate reference genes. The UBQ5 gene was the most stable among the reference genes analyzed. The gene expression results showed upregulation of OsCAT and OsMnSOD1 genes at all times after herbicide application. The OsA PX 2 and OsGST3 genes showed increased gene expression at 12 and 96 HAT for all herbicides. The OsHO -1 gene had the most significant expression changes, with maximum expression levels at 24 HAT with bentazon and at 96 HAT with penoxsulam and cyhalofop-butyl. Overall, antioxidant system gene expression increased after the applica-tion of bentazon, penoxsulam, and cyhalofop-butyl in ric

Morphophysiogenetic characterization of wild poinsettia biotypes with low resistance to glyphosate.

The objective of this work was to compare wild poinsettia (Euphorbia heterophylla) biotypes as to their morphological characteristics, as well as to determine their genetic similarity in the state of Rio Grande do Sul, Brazil, and to confront the light compensation point of susceptible biotypes and of biotypes with low-resistance level to glyphosate. Besides the morphology analysis, the study included the genetic characterization, by AFLP, of susceptible (GR50 = 58.65 g ha-1 a.e.) biotypes and of biotypes with low resistance (GR50 = 310.36 g ha-1 a.e.) to glyphosate. The competitive ability of the biotypes was inferred according to their light compensation point. The observed morphological characteristics do not allow to differentiate biotypes as to their geographical location, or their resistance level to glyphosate. The genetic analysis identified low genetic diversity among the 15 tested biotypes, with a large amount of subgroups. The biotypes with low resistance formed an isolated group. The susceptible biotypes showed the lowest values of light compensation point and, possibly, they have a greater competitive ability under low-luminosity conditions. The evaluated characteristics do not enable to differentiate genotypes with different levels of glyphosate resistance.Título em português: Caracterização morfofisiogenética de biótipos de leiteira com baixa resistência ao glifosato

Influence of growth stage on efficacy, absorption and translocation of glyphosate in Eragrostis plana.

Resumo

Resistance characterization of Italian ryegrass (Lolium multiflorum) biotypes to clethodim herbicide.

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Museums Brand Equity and Social Media: Looking into Current Research Insights and Future Research Propositions

Abstract. Extensive research has repeatedly acknowledged the link between traditional and digital marketing communication tools and branding performance. Particularly, both within For Profit Organizations (henceforth, FPOs) and Non-Profit Organizations (henceforth NPOs), social media as the milestone of the digital era has rebutted the foundations of corporate and personal communication through the emergence of new participatory communication terms, such as ''prod-user'' and “co-creation”. Consequently, a growing research trend has emerged towards e-e marketing tools and social media impact on destination branding, as well. Simultaneously, thanks to its multidimensional benefits both at the communicational, educational, and promotional levels, social media are emerging as an essential feature in the branding of the new museum era. To date, within the NPOs sector, few studies have investigated the effect of social media on brand equity. Moreover, far too little attention has been paid to the link between social media and museums' brand equity. Based on the systematic qualitative critical review methodology, this paper attempts to identify the basic trends and research status by 2018. Drawing on a review of 78 papers that are the result of systematic desk research, this study categorizes and presents, for the first time, the effects of social media use on museums’ brand components. The study offers new and valuable insights into the multidisciplinary research interests of the research and industry community relating to communication and marketing, NPOs, tourism, and museums context. Keywords: Social Media, Museums, Brand Equity, NPOs, Cultural Tourism