The Marketing of Political Candidates: Current Tactics and Future Strategies

Alexander Haig, Jr., a 1988 presidential hopeful, remarked, concerning campaign politics: I have learned the secret of life--it\u27s in marketing (1986). The emergence of marketing in non-business organizations, so well documented in recent writings, is accented by its ascendancy in politics (Laczniak and Caywood 1987; Four More years 1985; Mauser 1983; Rothschild 1978). Any campaign manager interested in applying orthodox marketing principles to his or her craft will find the use of marketing techniques in the political sphere particularly instructive

Experimental and analytical studies in fluids

The first objective was to analyze and design a true airspeed sensor which will replace the conventional pitot-static pressure transducer for small commercial aircraft. The second objective was to obtain a numerical solution and predict the frequency response which is generated by the vortex whistle at a certain airspeed. It was concluded flow rate measurements indicate that the vortex tube sound frequency is linearly proportional to the frequency response. The vortex tube whistle frequency is dependent upon geometrical parameters to such an extent that: an increase in vortex tube length produces a decrease in frequency response and that an increase in the exhaust nozzle length produces an increase in the frequency precession. An increase in the vortex tube diameter produces a decrease in frequency precession. An increase in swirler diameter produces a decrease in frequency. An increase in the location distance of the microphone pickup signal point from the inside edge of the exit nozzle produces an increase in frequency response. The experimental results indicate that those parameters most significantly effecting frequency are in descending order of importance microphone location, vortex tube diameter, exit nozzle length, vortex tube length, and swirler diameter

Comparing patterns of default among prime and subprime mortgages

This article compares default patterns among prime and subprime mortgages, analyzes the factors correlated with default, and examines how forecasts of defaults are affected by alternative assumptions about trends in home prices. The authors find that extremely pessimistic forecasts of home price appreciation could have generated predictions of subprime defaults that were closer to the actual default experience for loans originated in 2006 and 2007. However, for prime loans one would have also had to anticipate that defaults would become much more sensitive to home prices.

A RETAIL EVALUATION OF PROMOTIONAL TACTICS IN THE FOOD INDUSTRY

In an effort to ease communication between packaged goods manufacturers and retailers, this study investigates food retailers'Â’ preferences concerning the various promotional programs used in their stores. Through the use of a mail survey, retail executives from supermarket companies shared their perceptions of 22 specific promotional programs regarding each program'Â’s use, effectiveness, and attractiveness for future support. According to retailers, clear and consistent promotional performers include targeted direct mail, shipper displays, in-store coupons, in-ad coupons, and in-store demos and sampling. It is noted, however, that the use and perceived effectiveness of these programs may not always seem consistent. For example, retailers felt that promotions tied to local charities are relatively ineffective for increasing product movement or overall store sales, and yet this promotional tool is used by 92 percent of surveyed retailers. On the other hand, frequent shopper programs received favorable marks regarding program effectiveness, and yet they are not commonly used by retailers in this survey. Ultimately, the value that a retailer places on any given promotion is a function of that promotion'Â’s ability to meet stated retail objectives, which may extend beyond any hard sales statistics.Marketing,

International Protection of Intellectual Property

We study the incentives that governments have to protect intellectual property in a trading world economy. We consider a world economy with ongoing innovation in two countries that differ in market size, in their capacities for innovation, and in their absolute and comparative advantage in manufacturing. We associate the strength of IPR protection with the duration of a country's patents that are applied with national treatment. After describing the determination of national policies in a non-cooperative regime of patent protection, we ask, Why are patents longer in the North? We also study international patent agreements by deriving the properties of an efficient global regime of patent protection and asking whether harmonization of patent policies is necessary or sufficient for global efficiency.

High-Stakes Testing and Student Achievement: Problems for the No Child Left Behind Act

Under the federal No Child Left Behind Act of 2001 (NCLB), standardized test scores are the indicator used to hold schools and school districts accountable for student achievement. Each state is responsible for constructing an accountability system, attaching consequences -- or stakes -- for student performance. The theory of action implied by this accountability program is that the pressure of high-stakes testing will increase student achievement. But this study finds that pressure created by high-stakes testing has had almost no important influence on student academic performance

Correspondence- Nov 9 1972 - Gene Watterson -125th Anniversary- Deacons

A correspondence from Gene Watterson to the congregation of First Baptist Church Shelby about deacon nominations.https://digitalcommons.gardner-webb.edu/baptist-historical-collections-first-baptist-church-anniversary-celebrations/1007/thumbnail.jp