COMPARATIVE STUDY OF MARKETING STRATEGY OFPATANJALI AND P AND G

To the development of effective marketing strategy organization need to break down its various marketing function according to current situation of market, this process helps marketing managers to be in strong position to understand. Hence marketing strategy involves developing a company vision and implementing various policies that will enables organization to maintain its vision. The present research strategy dealt with marketing strategy of Patanjali and Procter and Gamble with respect to fast moving consumer goods, in this process research study conducted comparative analysis of marketing strategy between both selected companies. The whole research work is based on various dimensions of marketing strategy from the customer point of view, these dimensions are brand, marketing, marketing channel, marketing tactics and promotional schemes

Understanding the chapati making attributes of the Indian wheats – I: The physico-chemical basis

The research project was largely built around the tall traditional cultivars of the pre-dwarfing era, which were known to excel for chapati quality. These included C 306, C 518 and C 273. The few cultivars that had emanated from crosses of these superior chapati quality wheats with dwarf wheats formed another important component of this set and included WG 357, PBW 175, PBW 154, PBW 226, Lok 1 among others. Asecond set of materials, three backcross recombinant populations (BC1F5 generation) derived from C 273/PBW 343//PBW 343 (70 lines), C 306/PBW 534//PBW 534 (70 lines) and C 518/PBW 343//PBW 343 (80 lines) were also studied to arrive at some conclusion. Various physico-chemical characters(Grain appearance score,Grain hardness,Test weight,1000-grain weight,Yellow berry,Moisture content,Protein content,Gluten content, Gluten index, Sedimentation value, Phenol Test, Carotenoids, Sugar content, Diastatic activity, Falling Number) and chapati-makingscores were evaluated. Grain hardness seems to have a clear role in chapati quality with a correlation coefficient of 0.34, 0.35 and 0.17 observed in different recombinant populations.More consistent correlation was found for grain appearance ranging from 0.26 to 0.36 in the populations.Consistent high positive correlations have showed up for diastase activity, which ranged from 0.32 to 0.46.This consistent behaviour is a strong evidence for the role of this trait in chapati making quality.Diastase activity emerges as a more consistent and stronger contributor to chapati making quality. Phenol score may not serve as a suitable indicator of chapati quality

Understanding the chapatti making attributes of the Indian wheats – II: The rheological basis

The concept of good chapati varies from individual to individual and depends mainly on the rheological properties of the dough used to prepare the chapaties. The research project was largely built around two type of plant meterials, the tall traditional cultivars of the pre-dwarfing era, and three backcross recombinant populations (BC1F5 generation) C 273/PBW 343//PBW 343 (70 lines), C 306/PBW 534//PBW 534 (70 lines) and C 518/PBW 343//PBW 343 (80 lines). Association of traits studied with chapati score in set of cultivars and genetic stocks Starch pasting characteristics showed mild negative correlation with chapati quality, which is again contrasting, to the requirements of bread making. The correlations were not consistent over years possibly due to environmental factor (temperature, rainfall, fertilizer and irrigations etc.) and due to change in the constitution of the set. Similarly mixographic traits showed negative association chapati making quality. The correlations which prevail in the populations carry much greater weight as these have persisted over several rounds of recombination and are likely to reflect under lying causes of superior chapati quality. As various components of chapati quality would be disassembled, the relative levels of correlations for individual traits would be uncovered. Among the starch pasting characteristics, final viscosity and setback were consistently negatively associated with the chapati making quality. In case of the mixographic traits, mixing tolerance index is negatively associated whereas rate of dough development has consistent positive correlation with chapati quality

Understanding the chapati making attributes of the Indian wheats – I: The physico-chemical basis

The research project was largely built around the tall traditional cultivars of the pre-dwarfing era, which were known to excel for chapati quality. These included C 306, C 518 and C 273. The few cultivars that had emanated from crosses of these superior chapati quality wheats with dwarf wheats formed another important component of this set and included WG 357, PBW 175, PBW 154, PBW 226, Lok 1 among others. Asecond set of materials, three backcross recombinant populations (BC1F5 generation) derived from C 273/PBW 343//PBW 343 (70 lines), C 306/PBW 534//PBW 534 (70 lines) and C 518/PBW 343//PBW 343 (80 lines) were also studied to arrive at some conclusion. Various physico-chemical characters(Grain appearance score,Grain hardness,Test weight,1000-grain weight,Yellow berry,Moisture content,Protein content,Gluten content, Gluten index, Sedimentation value, Phenol Test, Carotenoids, Sugar content, Diastatic activity, Falling Number) and chapati-makingscores were evaluated. Grain hardness seems to have a clear role in chapati quality with a correlation coefficient of 0.34, 0.35 and 0.17 observed in different recombinant populations.More consistent correlation was found for grain appearance ranging from 0.26 to 0.36 in the populations.Consistent high positive correlations have showed up for diastase activity, which ranged from 0.32 to 0.46.This consistent behaviour is a strong evidence for the role of this trait in chapati making quality.Diastase activity emerges as a more consistent and stronger contributor to chapati making quality. Phenol score may not serve as a suitable indicator of chapati quality

A LIGHT WEIGHT SOLUTION FOR DETECTING DE-AUTHENTICATION ATTACK

Nowadays Wireless local area networks (WLANs) are growing very rapidly. Due to the popularity of 802.11 networks, possibilities of various attacks to the wireless network have also increased. In this paper, a special type of attack De-Authentication/disassociation attack has been investigated. In a normal scenario, a wireless client or user sends a de-authentication frame when it wants to terminate the connection. These frames are in plain text and are not encrypted. These are not authenticated by the access point. Attackers take advantage of this, and spoof these packets and disable the communication between the connected client and access point. In this paper, an algorithm based on radio-tap header information is suggested to identify whether there is a De-Authentication attack on the client or not

Contributions from Homology Theory

This paper deals with the different contributions from Homology theory. It defines homology in homotopy type theory. The author has provided proofs for many theorems and explained the theory giving suitable examples

The Question of Multiculturalism in Assam: Shaping and Re-shaping Identity

The Indian people have taken satisfaction in being regarded as "unity in variety" even in the face of social unrest, political agitation, and a deteriorating economy. In order to guarantee that this is the case, many provisions of the Indian Constitution have been adopted. However, while India has not declared multiculturalism to be a national policy, its spirit has always been a part of the country\u27s history and culture. Historically, the northeastern region of the country has been isolated from the rest of the country, creating concerns regarding its inclusion in the true sense of the term since the colonial era. Assam, one of the region\u27s eight states, is home to a varied spectrum of ethnic, religious, and linguistic groups, making it a very interesting place to visit. As a consequence, identity politics has played a crucial part in the consolidation of the country\u27s identity. Jihad and murder have played a significant role in Assam\u27s identity politics throughout its history. On occasion, both the federal and state administrations have attempted to satisfy the demands of different political parties; yet, there have been persistent calls for autonomy and independence in various parts of the state. This dissertation is a modest effort to look at the Indian state\u27s and ethnic groups\u27 attempts to embrace the spirit of diversity in Assam from a historical perspective