ANALISIS PERBANDINGAN FAKTOR-FAKTOR PENENTU PERCEIVED RISK PADA KONSUMEN ROKOK RINGAN DAN REGULAR (Studi Kasus pada Mahasiswa Universitas Atmajaya Yogyakarta)

This research was aimed at confirming a model of perceived risk developed by Oglethorpe (1994) on cigarette product. The prime determinant variables in the model were severity of outcome and probability of outcome, with five additional variables including availability, catastrophic potential, reversibility, controllability, and dreadedness. Furthermore, perceived risk model of two groups of cigarette product consumers, light cigarette smokers and regular cigarette smokers, were put into comparison. Structural Equation Modelling was applied and assisted by AMOS 3.6 software. The results indicated that prime variable is still a determinant for perceivedrisk. Examination of proposed additional variables indicated that only availability, reversibility, and dreadedness influenced outcome of probability, while severity of outcome was only influenced by catastrophic potential. This developed model of perceived risk has high level of compatibility with the data sample. In addition, the whole variables also formed latent variable by using examination of validity (convergent and discriminant validity) and reliability (construct reliability and extracted variance). The result of this research is also in line with the previous researchs result that light cigarette smokers have lower perceived risk than regular cigarette smokers do.Keywords: structural equation modelling, perceived risk, regular cigarette smokers, light cigarrette smokers

SURVEI KINERJA KONEKSI INTERNET DAN KEMAMPUAN INVESTASI WARNET DI YOGYAKARTA

This research tries to measure internet-services rental connection performance and the owner’s investment capacity in Yogyakarta. By conducting a field survey, the data obtained then is descriptively analyzed. The analysis shows that internet-services rental industry in Yogyakarta can be classified as small-scale internet services industry with only 1 to 20 unit of personal computers. In addition, the kind of connection used is the wireless 2.4 G.Hz. (54.29%) with a connection speed of 64 k.b.p.s. (51.43%). Most of the owner (45.05%) of the internet-services rentals are willing to increase their investment to upgrade the connection performance up to 10 millon rupiahs.Keywords: connection performance, investment capacity, internet, internet-services renta

ANALISIS TINGKAT BRAND LOYALTY PADA PRODUK PEMBERSIH WAJAH MEREK “PONDSâ€

Paradigm or new marketing concepts, more emphasis on long-term relationships that are performed continuously between consumers and producers. In other words, the concept of a new marketing emphasis on consumer loyalty to the company or brand. This study was conducted to determine the level of brand loyalty in the consumer products brand Pond’s facial cleanser and examine diferences in the assessment of consumer products brand Pond’s facial cleanser in terms of diferences in consumer characteristics. Data were analyzed from 137 consumers of the brand Pond’s facial cleanser. Te results of the study provide information that, 64.2 % of consumers achieve a level of committed buyer superbly, while the lowest rate (switcher) contained 16.8 % of respondents who like moving brand facial cleanser products. Oneway ANOVA analysis results are known there is a diference in the dimensions of consumer ratings committed buyer based on diferences in age, and the satisfed buyer dimensions, the liking of the brand, and committed buyer based on diferent jobs.Keywords:  switcher, habitual buyers, satisfed buyer, the liking of the brand, committed buyer customer loyalty

INNOVATION CHALLENGES OF VILLAGE-OWNED ENTERPRISES

The research intended to explore the innovation challenge of village-owned enterprises. The challenge focus on managerial and innovation capabilities of village owned enterprises. This study uses a Community-Based Research (CBR). This approach is used to find out how far from the community at the micro, mezzo, and macro level that can help the village as a whole. To collect the data, this research used observation, personal in-depth interview, and focus group discussion. The village-owned enterprises need innovation for their sustainability. This research found 3 major challenges for the village-owned enterprises innovation. The challenges are a) Lack of Knowledge and skills, b) Financial and infrastructure limitation, c) Social – professional conflict. Human factor is the main challenge that needs to be solved by village-owned enterprises. The village-owned enterprises should overcome these challenges hence they can be spared from Innovation myopia. This research conducted in the village-owned enterprises which dominated by Javanese culture. This research also conducted in the service sector. In the future, exploring innovation challenge in the village-owned enterprise which has different culture would be interesting. The future research also can explore innovation challenge in the manufacturer village-owned enterprises. This paper shows the innovation challenge in village-owned enterprises which has unique characteristic.Keywords: Badan Usaha Milik Desa, Bumdes, innovation challenges, sustainability, village-owned enterprise

PERMASALAHAN INDUSTRI KECIL PASCAGEMPA BUMI: SURVEI PADA BEBERAPA INDUSTRI DI KABUPATEN KLATEN, JAWA TENGAH

The purpose of this research is to recognize and analyze the problems that small industries face due to the earthquake disaster in Klaten Region, Central Java. The problems include damages, entrepreneurs/craftsmen’s anxieties, and entrepreneurs/craftsmen’s’ urgent needs. Data is compiled by field survey and in-depth interview. Small industries that were surveyed were readymade wear industry, earthenware vessels and ceramics industry, furniture industry, woven cloth industry, and roof-tiles industry. Datas are analyzed with descriptive analysis method. The resultof the survey is that damages occurred especially on buildings, production tools/equipments, and market potency. The entrepreneurs/craftsmen’s anxieties are the loss/decrease of customers, the disturbance of production and distribution process, lack of ability to afford the financial obligations, and have to lay off the employees. And third; the urgent needs are building repair, tool/equipment repair, and additional business capital. Finally, this research talks about time of business recovery estimation.Keywords: business problems, small industry, post-earthquake, Klaten Regio

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