Responsabilidad social corporativa en la industria relojera suiza: percepciones y práticas

O estudo analisou as percepções e práticas relacionadas com a responsabilidade social corporativa (RSC) na indústria relojoeira suíça, reunindo dados de doze marcas de relógios de luxo suíças de tamanhos variados, utilizando entrevistas qualitativas. Os resultados sugerem que a indústria, historicamente muito reservada, está se tornando cada vez mais consciente da importância da RSC e, portanto, está investindo nela particularmente nos últimos dez anos. As marcas de relógios de luxo viam sua participação no segmento de luxo como uma razão convincente para a prática de RSC. No que diz respeito à gestão da cadeia de valor, a implementação de práticas comerciais responsáveis era vista como tendo a finalidade de proporcionar benefícios intangíveis, tais como a consolidação da marca. Marcas do mesmo grupo tendiam a tratar vários aspectos de RSC da mesma forma, mas também divergiam de maneira significativa na forma como praticavam a RSC. Fazem-se recomendações para melhorar a participação das marcas de relógios suíços em RSC.The study analyzed perceptions and practices related to corporate social responsibility (CSR) in the Swiss watch industry gathering data from twelve luxury Swiss watch brands of varied sizes using qualitative interviews.  Findings suggest that the industry, which has historically been very secretive, is becoming increasingly aware of the importance of CSR and therefore is investing in it especially in the past ten years. The luxury watch brands viewed their membership in the luxury segment as a compelling reason to practice CSR. With regard to value chain management, implementing responsible trading practices was seen to provide intangible benefits such as consolidation of the brand. Brands of the same group tended to treat several CSR aspects the same way, but also differed in significant ways in the way they practiced CSR. Recommendations are offered to improve the participation of the Swiss watch brands in CSR.Este estudio analizó las percepciones y prácticas relacionadas con la responsabilidad social corporativa (RSC) en la industria de relojes suizos reuniendo datos de doce marcas de lujo de relojes suizos de diferentes tamaños utilizando entrevistas cualitativas. Los resultados sugieren que la industria, históricamente muy reservada, está cada vez más consciente de la importancia de la RSC y, por tanto, está invirtiendo en ella sobre todo en los últimos diez años. Las marcas de relojes de lujo vieron su participación como miembros del segmento de lujo como una razón de peso para practicar la RSC. En lo que se refiere a la gestión de la cadena de valor, la aplicación de prácticas comerciales responsables permitió proporcionar beneficios intangibles tales como la consolidación de la marca. Marcas del mismo grupo tendieron para tratar varios aspectos de RSC de la misma manera, pero también difieren de forma significativa en la forma en que practican la RSC. Se ofrecen recomendaciones para mejorar la participación de las marcas de relojes suizos en RSC

Culture and Crisis Communication: Nestle India\u27s Maggi Noodles Case

© 2017 Elsevier Inc. Extant theoretical paradigms in the field of crisis communication are organization-centric and do not adequately recognize the role of culture. The purpose of this essay is to analyze a crisis faced by Nestle India using the framework of global public relations which defines culture broadly to include political, economic, media, societal, and activist cultures. Our analysis revealed that a multinational corporation with over a century of presence in the country struggled to align itself to the complexities of the cultures of the host country. In the case of Nestle India, whereas environmental variables such as political economy and Westernization of urban India boosted the growth of its instant noodles, the multinational also struggled to cope with the rise of media corporatization, activist pressure and the vagaries of regulatory enforcement not to speak of cultural nationalism. It is evident that Nestlé\u27s crisis response was governed more by its traditional corporate culture than by an ability to keep pace with the changing demands of its environment, leading to the amplification of an issue into a crisis. The study concludes that multinationals that ignore culture will be forced to pay a heavy price both in terms of reputation and the bottom line

Relaciones públicas y multiculturalidad: la sinergia en el ambiente contemporáneo de las organizaciones

Entrevistado por: Maria Aparecida FerrariEntrevistado por: Maria Aparecida Ferrar

Communication practitioners’ views on the economic and ethical dimensions of corporate social responsibility: As case study of Slovenia

This study examined how communication practitioners working in Slovenia perceived corporate social responsibility (CSR). Specifically, this research draws on qualitative interviews in order to explore the ways in which participants understood and problematized the ethical and economic dimensions of CSR, including their assessment of work as practitioners who are involved in CSR projects. The findings suggest that participants viewed CSR as an economic investment that mayhelp companies succeed in their business, while also help address needs in communities in which their companies operate. However, contextual constraints, such as limited financial resources as well as value alignment and prioritization, present a challenge for practitioners to engage in CSR work, and the ways they come to understand CSR. This study adds to the literature by offering empirical insights into the underlying meanings, values, and tensions that communication practitioners in the distinct sociocultural and economic environment of Slovenia face, as well asthe different dimensions of CSR in this country. As such, this study contributes to an understanding of the link between public relations and CSR in a new international setting, giventhat there are few studies on the topic from Slovenia.</p

Public relations in Asia : an anthology/ Edit. : Krishnamurthy Sriramesh

xiv, 341 hal.; 23 cm

Public relations in Asia : an anthology/ Edit. : Krishnamurthy Sriramesh

xiv, 341 hal.; 23 cm

Public relations in Asia : an anthology/ Edit. : Krishnamurthy Sriramesh

xiv, 341 hal.; 23 cm