Physical properties of seven binary and higher-order multiple OB systems

Analyses of multi-epoch, high-resolution (~ 50000) optical spectra of seven early-type systems provided various important new insights with respect to their multiplicity. First determinations of orbital periods were made for HD 92206C (2.022 d), HD 112244 (27.665 d), HD 164438 (10.25 d), HD 123056A (~ 1314 d) and HD 123056B (< 2 d); the orbital period of HD 318015 could be improved (23.445975 d). Concerning multiplicity, a third component was discovered for HD 92206C by means of He I line profiles. For HD 93146A, which was hitherto assumed to be SB1, lines of a secondary component could be discerned. HD 123056 turns out to be a multiple system consisting of a high-mass component A (~ O8.5) displaying a broad He II 5411 A feature with variable radial velocity, and of an inner pair B (~ B0) with double He I lines. The binary HD 164816 was revisited and some of its system parameters were improved. In particular, we determined its systemic velocity to be -7 km/s, which coincides with the radial velocity of the cluster NGC 6530. This fact, together with its distance, suggests the cluster membership of HD 164816. The OB system HD 318015 (V1082 Sco) belongs to the rare class of eclipsing binaries with a supergiant primary (B0.5/0.7). Our combined orbital and light-curve analysis suggests that the secondary resembles an O9.5III star. Our results for a limited sample corroborate the findings that many O stars are actually massive multiple systems.Comment: 16 pages, 16 figures, to appear in Astronomy and Astrophysic

Cultural Differences in Marketing Communication Between Czech Republic and Canada

Tato bakalářská práce se zaměřovala na kulturní rozlišnosti České republiky a Kanady a na jejich vliv na marketingovou komunikaci u společnosti Dermacol. Cílem práce bylo stanovit výši přizpůsobení marketingové komunikace kanadskému trhu a přispět návrhy na zlepšení. Teoretická část se zabývala kulturou a jejími dimenzemi, pomocí kterých byla blíže popsána česká a kanadská společnost. Nadále je v druhé kapitole uveden popis marketingové komunikace a jejích nástrojů. Praktická část je cílená na společnost Dermacol a její postavení na českém a kanadském trhu. Posléze je uveden výčet marketingových komunikačních nástrojů, které společnost využívá a následuje jejich porovnání na základě kulturních dimenzí uvedených v teoretické části. V závěru práce je stanovena výše přizpůsobení marketingové komunikace společnosti Dermacol kanadskému trhu a následuje obohacení o návrhy na zlepšení.This bachelor thesis focuses on cultural differences between Czech Republic and Canada and their influence on the marketing communication of the company Dermacol. The goal of this thesis was to determine the strength of adaptation of marketing communication to the Canadian market, and some suggestions for improvements. The theoretical part of this thesis is dealing with a culture and its dimensions, where the Czech and Canadian association were further described. Furthermore, a description of marketing communication and its tools was introduced in the second chapter. The practical part is focusing on Dermacol and its situation in the Czech and Canadian market. Additionally, there is a listing of marketing communication tools that are used by the company, followed by its comparation which is based on already mentioned cultural dimensions in the theoretical part. In the end of this bachelors‘ thesis, the strength of adaptation of the marketing communication of Dermacol on the Canadian market is determined, along with suggestions for improvements

Vnímání značky Hollister na českém trhu

Cílem této diplomové práce je identifikovat vnímání značky Hollister dle její image a hodnoty značky na českém trhu. Na začátku práce je zahrnuto teoretické seznámení se základními aspekty a modely, které souvisejí se značkou a jejím vnímáním. Diplomová práce je založena na analýze sekundárních a primárních dat, jenž byly shromážděny pomocí kvantitativní a kvalitativní metody. Primární data jsou získána prvotně z online dotazníků a jsou doplněna o hloubkové rozhovory, které sloužily k sestavení komplexního pohledu českého zákazníka na značku Hollister. Zanalyzované výsledky jsou prezentovány prostřednictvím pyramidy hodnoty značky ze spotřebitelského úhlu pohledu. Na konci práce jsou uvedeny určitá omezení, která se k diplomové práci vztahují, a doporučení pro zlepšení vnímání hodnoty značky Hollister na českém trhu.The purpose of this master's thesis is to identify an image and customer-based brand equity of the Hollister brand on the Czech market. At the beginning, there is a theoretical introduction of brand aspects and models that are essential for a brand and its perception. The master's thesis is based on analysis of secondary and primary data that are collected through quantitative and qualitative methods. The primary data are firstly retrieved from an online questionnaire and are fulfilled by in-depth interviews that serve for building a complex Czech customer-based point of view on the Hollister brand. Analyzed results are presented through a consumer-based brand equity pyramid. At the end of the thesis, there are mentioned some limitations which are related to the master's thesis, and recommendations for an improvement of the Hollister brand equity perception on the Czech market

Potential of the lake Baikal as a factor of east Siberia development

Annotation Number of pages {--} 36, introduction, number of parts {--} 5, conclusion, list of used literature The first part contains author{\crq}s preface on 2 pages. The second part {>} is devoted to interesting legends about Bajkal. This part is coupled with passage of the best known legend about Bajkal. The third part named {>} contains brief view of location ofinhabitants and demographic situation in this region. The fourth part {>} is devoted to current political situation and historical evolution in this region. The Fifth part {>} contains comparison of branches of industry in both regions. The sixth part {>} describes ecological situation around the lake Bajkal with completion of particular ecological projects {>}. Part of it is brief content of amateurish document made by workmates of {>}. Conclusion contains author´s attitude. Pictures and citations are part of this thesis and are included in particular chapters

Eastern Partnership in the context of EU-Russian relations

After two waves of the eastern enlargement of the European Union in 2004 and 2007, its territory reached borders of the former Soviet republics. The EU started immediately building up the business ties with these countries. To be able to cover its business activities with the common approach, the EU formulated the European neighbourhood policy. Within ENP structure was separated an eastern dimension based on the Polish-Swedish initiative called Eastern Partnership. The initiative includes both bilateral and multilateral dimension of the EU's cooperation with partner countries - Armenia, Azerbaijan, Belarus, Georgia, Moldova and Ukraine. The objective of the thesis is to investigate the development of relations between the European Union and Russia as a background of the emerging and developing EU's Eastern Partnership initiative. The aim is to analyze how the process of implementation of the Eastern Partnership developed, to what extent did the project stakeholders promoted their objectives and identify factors limiting the smooth implementation progress of the initiative objectives. Finally, the paper also focuses on the definition of Russian attitudes to the Eastern Partnership, reveals the factors and circumstances that view Russia in the context of the shapers, and explores how this view changed over time

Eastern Partnership in the context of EU-Russian relations

Po dvou vlnách východního rozšíření Evropské unie v letech 2004 a 2007 se její území dostalo až na hranici bývalých sovětských republik, s nimiž začala EU hned v zápětí budovat obchodní vazby. Aby byla EU schopna zaujmout vůči svým sousedním zemím jednotný postup, formulovala v tomto ohledu Evropskou politiku sousedství, v jejímž rámci se utvořil na základě polsko-švédské iniciativy projekt Východního partnerství. Iniciativa zahrnuje bilaterální i multilaterální dimenzi spolupráce EU s partnerskými zeměmi - Arménií, Ázerbajdžánem, Běloruskem, Gruzií, Moldavskem a Ukrajinou. Předmětem této práce je zkoumat vývoj vztahů Evropské unie a Ruska na pozadí vznikající a rozvíjející se unijní iniciativy Východního partnerství. Cílem stati je analyzovat, jakým způsobem se proces implementace Východního partnerství vyvíjel, do jaké míry se podařilo aktérům projektu prosadit stanovené cíle a identifikovat faktory, které omezovaly plynulý průběh uskutečňování cílů iniciativy. Práce se dále zaměřuje na definici ruského postoje k Východnímu partnerství, odhaluje činitele a okolnosti, jež názor Ruska v souvislosti s iniciativou utvářeli, a zjišťuje, jak se tento názor měnil s postupem času.After two waves of the eastern enlargement of the European Union in 2004 and 2007, its territory reached borders of the former Soviet republics. The EU started immediately building up the business ties with these countries. To be able to cover its business activities with the common approach, the EU formulated the European neighbourhood policy. Within ENP structure was separated an eastern dimension based on the Polish-Swedish initiative called Eastern Partnership. The initiative includes both bilateral and multilateral dimension of the EU's cooperation with partner countries - Armenia, Azerbaijan, Belarus, Georgia, Moldova and Ukraine. The objective of the thesis is to investigate the development of relations between the European Union and Russia as a background of the emerging and developing EU's Eastern Partnership initiative. The aim is to analyze how the process of implementation of the Eastern Partnership developed, to what extent did the project stakeholders promoted their objectives and identify factors limiting the smooth implementation progress of the initiative objectives. Finally, the paper also focuses on the definition of Russian attitudes to the Eastern Partnership, reveals the factors and circumstances that view Russia in the context of the shapers, and explores how this view changed over time

Development of relations between the EU and Russia with a view to a political sphere

Since the establishment of the European Union and the Russian Federation, EU-Russian relations have changed dramatically. These changes have meant important progress for both parties, leading to efficient cooperation. Since the beginning of the nineties, a wide institutional structure has been created between members, governing spheres of economy, politics, security and culture. Although the process of integration had been initially very successful, present relations are going through a crisis of opinion leading to a slowdown in the smooth dynamic of communication. There are many problems within current relations whose origins spring not only from the disunity of opinion between the EU and Russia, but also from the differing rhetoric of European member states. Russia and the EU are facing important decisions over preferring unified cooperation rather than marginal economic interests, and agreeing on the final version of a long-prepared agreement on mutual partnership

Apsidal motion in eccentric eclipsing binary WW Camelopardalis

WW Camelopardalis is a relatively bright eclipsing binary system with a slightly eccentric orbit. A dozen of its new eclipse times were measured as part of our long-term observational project of eccentric eclipsing binaries. Based on a new solution of the current O – C diagram, we found for the first time an apsidal motion in good agreement with theory. Its period is about 370 ± 50 years. The determined internal structure constant is close to the theoretically expected value. The relativistic effect is significant, being about 13% of the total apsidal motion rate

Relativistic apsidal motion in eccentric eclipsing binaries

Context. The study of apsidal motion in detached eclipsing binary systems is known to be an important source of information about stellar internal structure as well as the possibility of verifying of General Relativity outside the Solar System. Aims. As part of the long-term Ondřejov and Ostrava observational projects, we aim to measure precise times of minima for eccentric eclipsing binaries, needed for the accurate determination of apsidal motion, providing a suitable test of the effects of General Relativity. Methods. About seventy new times of minimum light recorded with photoelectric or CCD photometers were obtained for ten eccentric-orbit eclipsing binaries with significant relativistic apsidal motion. Their O–C diagrams were analysed using all reliable timings found in the literature, and new or improved elements of apsidal motion were obtained. Results. We confirm very long periods of apsidal motion for all systems. For BF Dra and V1094 Tau, we present the first apsidal-motion solution. The relativistic effects are dominant, representing up to 100% of the total observable apsidal-motion rate in several systems. The theoretical and observed values of the internal structure constant k2 were compared for systems with lower relativistic contribution. Using the light-time effect solution, we predict a faint third component for V1094 Tau orbiting with a short period of about 8 years