ANALISIS FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP MINAT INVESTOR DALAM BERINVESTASI PADA UMKM

Studi ini ditujukan untuk mengivestigasi determinan penting yang mampu memengaruhi minat para investor dalam melakukan investasi khususnya pada UMKM Perak di Desa Celuk, Gianyar. Studi ini menggunakan sampel dengan total populasi sejumlah 86 pelaku UMKM di Kabupaten Gianyar. Studi ini dilaksanakan melalui pendekatan kuantitatif yang mana data utama bersumber pada tanggapan responden terkait dengan fenomena yang diangkat pada studi ini yaitu peran dari modal kerja terhadap minat investor untuk berinvestasi pada UMKM Fata. Data empiris kemudian dianalisis melalui pendekatan regresi linier berganda dengan SPSS. Temuan menarik pada studi ini mengisyaratkan bahwa investor cenderung menjadikan kinerja keuangan sebagai acuan dalam mengidentifikasi perkembangan perusahaan sehingga dapat menarik minat mereka untuk berinvestasi. Selanjtunya, reputasi UMKM yang dilihat semakin baik oleh investor dengan keberadaan jaringan sosial yang baik mampu menjadi daya tarik yang kuat bagi investor untuk melaksanakan investasi pada perusahaan. Terakhir, penyebaran informasi yang baik terkait UMKM melalui platform media sosial perusahaan akan mampu membantu dalam meminimalisir terjadinya asimetri informasi sehingga dapat mendorong minat untuk melakukan investasi

Increase the attractiveness of local fruits to buying intention of hedonic consumers in bali

In order to improve the competitiveness of local fruits in Bali in particular and Indonesia in general against imported fruits, especially for hedonic consumers, appropriate strategies and policies are needed in the development and strengthening of the market. So the purpose of this research was: 1). To know the influence of labeling to the buying intention of local fruit on hedonic consumers in Bali. 2) To know the influence of brand image to consumer buying intention of local fruit on hedonic consumers in Bali. 3). To know the influence of packaging on the buying intention of local fruit on the hedonic consumer in Bali. This research was conducted on local and imported fruit consumers in Bali. The research location is in fruit shops, supermarkets and traditional markets that sell local and imported fruits in Bali Province. This data is obtained by using a survey method, that is by distributing questionnaires to the respondents

Increase the attractiveness of local fruits to buying intention of hedonic consumers in bali

In order to improve the competitiveness of local fruits in Bali in particular and Indonesia in general against imported fruits, especially for hedonic consumers, appropriate strategies and policies are needed in the development and strengthening of the market. So the purpose of this research was: 1). To know the influence of labeling to the buying intention of local fruit on hedonic consumers in Bali. 2) To know the influence of brand image to consumer buying intention of local fruit on hedonic consumers in Bali. 3). To know the influence of packaging on the buying intention of local fruit on the hedonic consumer in Bali. This research was conducted on local and imported fruit consumers in Bali. The research location is in fruit shops, supermarkets and traditional markets that sell local and imported fruits in Bali Province. This data is obtained by using a survey method, that is by distributing questionnaires to the respondents

Information technology adoption on digital marketing communication channel

This research aimed at contributing academically related to the effort of information technology adoption particularly in digital channels of marketing communication, such as website and social media, to be optimized by Small-Medium size Enterprises (SMEs) in Bali. The main focus is on various travel agents and ticketing in small and medium scale which using the media of information technology in order to build brand awareness of their services and attracting their potential target market. Snowball sampling was used to 16 informants through the semi-structured interview as a qualitative research method. This research aims at addressing how marketers knowing and using information technology to deliver their business activities, while they tend to face a number of barriers to realize and process data from those marketing channels as an analysis supporting tools for crafting marketing campaign strategies and optimizing as a business strategic decision. Furthermore, the paradigm of society that traditional channels and digital channels of marketing communication as a different thing, which lead to the failure of the integration of marketing communication