427 research outputs found
Ultra-relativistic spinning particle and a rotating body in external fields
We use the vector model of spinning particle to analyze the influence of
spin-field coupling on the particle's trajectory in ultra-relativistic regime.
The Lagrangian with minimal spin-gravity interaction yields the equations
equivalent to the Mathisson-Papapetrou-Tulczyjew-Dixon (MPTD) equations of a
rotating body. We show that they have unsatisfactory behavior in the
ultra-relativistic limit. In particular, three-dimensional acceleration of the
particle increases with velocity and becomes infinite in the ultra-relativistic
limit. The reason is that in the equation for trajectory emerges the term which
can be thought as an effective metric generated by the minimal spin-gravity
coupling. Therefore we examine the non-minimal interaction through the
gravimagnetic moment , and show that the theory with is free
of the problems detected in MPTD-equations. Hence the non-minimally interacting
theory seem more promising candidate for description of a relativistic rotating
body in general relativity.
The Lagrangian for the particle in an arbitrary electromagnetic field in
Minkowski space leads to generalized Frenkel and Bargmann-Michel-Telegdi
equations. The particle with magnetic moment in electromagnetic field and the
particle with gravimagnetic moment in gravitational field have very similar
structure of equations of motion. In particular, the spin-electromagnetic
coupling also produces an effective metric for the particle with anomalous
magnetic moment. If we use the usual special-relativity notions for time and
distance, then the critical speed, which the particle cannot exceed during its
evolution in electromagnetic field, is different from the speed of light. This
can be corrected assuming that the three-dimensional geometry should be defined
with respect to the effective metric.Comment: 34 pages, close to published version. arXiv admin note: text overlap
with arXiv:1509.0492
SOME ASPECTS OF GEORADIO LOCATION IN MINERAL RESOURCES SURVEYING ENERGY
Study the possibility of developing the technical and technological
justification of georadio location of minerals according the quantity and quality
characteristics of the concrete deposits
Diplomado complementario en Γ©tica profesional para los estudiantes de ΓΊltimo semestre nocturno de derecho de la universidad la Gran Colombia
En los contenidos curriculares de la carrera en leyes de la Universidad La Gran Colombia se encuentra incluida la Γ©tica profesional como cΓ‘tedra de ΓΊltimo aΓ±o. Los estudiantes cursan ese seminario desde la Γ³ptica de la deontologΓa jurΓdica como tambiΓ©n desde el estudio de una praxis en conflictos Γ©ticos. Se propone el desarrollo de un diplomado en Γ©tica profesional como estrategia pedagΓ³gica que permita complementar la formaciΓ³n ofrecida por la universidad en lo que a comportamiento y valores se refiere desde la Γ©tica aplicada al derecho.In the curriculum contends from La Gran Colombia University law program is included the professional ethics as a cathedra of last year. Students take this seminar from the perspective of legal deontology as well as the studies on practice about ethical issues. It proposes the development of a seminar on professional ethics as a pedagogic strategy which could allow complementing the education offered by the university about behaviors and values regarding from the ethics applied on laws
Π‘ΠΈΡΡΠ΅ΠΌΠ° ΠΊΠΎΠΌΠΏΠ»Π΅ΠΊΡΠ½ΠΎΠΉ Π±Π΅Π·ΠΎΠΏΠ°ΡΠ½ΠΎΡΡΠΈ ΠΎΠ±ΡΠ°Π·ΠΎΠ²Π°ΡΠ΅Π»ΡΠ½ΠΎΠ³ΠΎ ΡΡΡΠ΅ΠΆΠ΄Π΅Π½ΠΈΡ
ΠΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΠ΅ ΡΠΈΠ·ΠΈΠΊΠΎ-Ρ ΠΈΠΌΠΈΡΠ΅ΡΠΊΠΈΡ ΡΠ²ΠΎΠΉΡΡΠ² ΠΊΠΎΠΌΠΏΠ»Π΅ΠΊΡΠ½ΡΡ Π³Π΅ΡΠ΅ΡΠΎΡΠΈΠΊΠ»ΠΈΡΠ΅ΡΠΊΠΈΡ ΡΠΎΠ΅Π΄ΠΈΠ½Π΅Π½ΠΈΠΉ ΠΌΠ΅Π΄ΠΈ ΠΌΠ΅ΡΠΎΠ΄ΠΎΠΌ Π²ΠΎΠ»ΡΡΠ°ΠΌΠΏΠ΅ΡΠΎΠΌΠ΅ΡΡΠΈΠΈ
Financial stability evaluation of banks of the Russian Federation
In this paper we propose the model for evaluating financial stability of the Russian Federation banks by using discriminatory analysis. The statistical significance of the model was established. Critical value of the resulting was measured. The result of this research can be used in the area of banking
The analysis of organizational and managerial innovations in the recruitment and personnel screening system in LLC βGazprom transgaz Tomskβ
ΠΠΊΡΡΠ°Π»ΡΠ½ΠΎΡΡΡ Π΄Π°Π½Π½ΠΎΠΉ ΡΠ°Π±ΠΎΡΡ ΡΠ²ΡΠ·Π°Π½Π° Ρ ΠΈΠ½Π½ΠΎΠ²Π°ΡΠΈΠΎΠ½Π½ΡΠΌ ΠΏΠΎΠ΄Ρ
ΠΎΠ΄ΠΎΠΌ Π² ΡΠΈΡΡΠ΅ΠΌΠ΅ ΠΏΠΎΠ΄Π±ΠΎΡΠ° ΠΈ ΠΎΡΠ±ΠΎΡΠ° ΠΏΠ΅ΡΡΠΎΠ½Π°Π»Π°. Π ΡΡΠ»ΠΎΠ²ΠΈΡΡ
ΡΡΠ½ΠΎΡΠ½ΠΎΠΉ ΡΠΊΠΎΠ½ΠΎΠΌΠΈΠΊΠΈ ΠΊΠ°ΡΠ΅ΡΡΠ²ΠΎ ΠΏΠ΅ΡΡΠΎΠ½Π°Π»Π° ΡΡΠ°Π»ΠΎ Π³Π»Π°Π²Π½Π΅ΠΉΡΠΈΠΌ ΡΠ°ΠΊΡΠΎΡΠΎΠΌ, ΠΎΠΏΡΠ΅Π΄Π΅Π»ΡΡΡΠΈΠΌ Π²ΡΠΆΠΈΠ²Π°Π½ΠΈΠ΅ ΠΈ ΡΠΊΠΎΠ½ΠΎΠΌΠΈΡΠ΅ΡΠΊΠΎΠ΅ ΠΏΠΎΠ»ΠΎΠΆΠ΅Π½ΠΈΠ΅ ΠΎΡΠ³Π°Π½ΠΈΠ·Π°ΡΠΈΠΉ Π² Π ΠΎΡΡΠΈΠΈ. ΠΠ°ΡΠ΅ΡΡΠ²Π΅Π½Π½ΡΠΉ ΠΏΠΎΠ΄Π±ΠΎΡ Π½ΠΎΠ²ΡΡ
ΡΠ°Π±ΠΎΡΠ½ΠΈΠΊΠΎΠ² Π½Π΅ ΡΠΎΠ»ΡΠΊΠΎ ΠΏΡΠΈΠ·Π²Π°Π½ ΠΎΠ±Π΅ΡΠΏΠ΅ΡΠΈΡΡ ΡΠ΅ΠΆΠΈΠΌ Π½ΠΎΡΠΌΠ°Π»ΡΠ½ΠΎΠ³ΠΎ ΡΡΠ½ΠΊΡΠΈΠΎΠ½ΠΈΡΠΎΠ²Π°Π½ΠΈΡ, Π½ΠΎ ΠΈ Π·Π°ΠΊΠ»Π°Π΄ΡΠ²Π°Π΅Ρ ΡΡΠ½Π΄Π°ΠΌΠ΅Π½Ρ Π±ΡΠ΄ΡΡΠ΅Π³ΠΎ ΡΡΠΏΠ΅Ρ
Π° ΠΎΡΠ³Π°Π½ΠΈΠ·Π°ΡΠΈΠΈ. Π¦Π΅Π»Ρ ΡΠ°Π±ΠΎΡΡ: ΠΏΡΠΎΠ²Π΅ΡΡΠΈ Π°Π½Π°Π»ΠΈΠ· ΠΎΡΠ³Π°Π½ΠΈΠ·Π°ΡΠΈΠΎΠ½Π½ΠΎβ ΡΠΏΡΠ°Π²Π»Π΅Π½ΡΠ΅ΡΠΊΠΈΡ
ΠΈΠ½Π½ΠΎΠ²Π°ΡΠΈΠΉ Π² ΡΠΈΡΡΠ΅ΠΌΠ΅ ΠΏΠΎΠ΄Π±ΠΎΡΠ° ΠΈ ΠΎΡΠ±ΠΎΡΠ° ΠΏΠ΅ΡΡΠΎΠ½Π°Π»Π° Π² ΠΠΠ Β«ΠΠ°Π·ΠΏΡΠΎΠΌ ΡΡΠ°Π½ΡΠ³Π°Π· Π’ΠΎΠΌΡΠΊΒ». ΠΠ΅ΡΠΎΠ΄Ρ ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΡ: ΠΌΠΎΠ½ΠΎΠ³ΡΠ°ΡΠΈΡΠ΅ΡΠΊΠΈΠΉ - Π΄Π»Ρ ΠΈΠ·ΡΡΠ΅Π½ΠΈΡ Π»ΠΈΡΠ΅ΡΠ°ΡΡΡΡ ΠΏΠΎ ΡΠ°ΡΡΠΌΠ°ΡΡΠΈΠ²Π°Π΅ΠΌΠΎΠΉ ΠΏΡΠΎΠ±Π»Π΅ΠΌΠ΅; ΠΎΠΏΡΠΎΡ - Π±Π΅ΡΠ΅Π΄Π° Ρ ΠΏΡΠΈΡ
ΠΎΠ»ΠΎΠ³ΠΎΠΌ ΠΏΡΠ΅Π΄ΠΏΡΠΈΡΡΠΈΡ Ρ ΡΠ΅Π»ΡΡ ΠΏΠΎΠ»ΡΡΠ΅Π½ΠΈΡ Π½Π΅ΠΎΠ±Ρ
ΠΎΠ΄ΠΈΠΌΠΎΠΉ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΠΈ ΠΏΠΎ Π΄Π°Π½Π½ΠΎΠΉ ΡΠ΅ΠΌΠ΅; ΡΠ΅ΠΎΡΠ΅ΡΠΈΡΠ΅ΡΠΊΠΈΠΉ Π°Π½Π°Π»ΠΈΠ· - ΠΈΠ΄Π΅Π½ΡΠΈΡΠΈΠΊΠ°ΡΠΈΡ ΠΈ ΠΎΠ±Π·ΠΎΡ ΠΎΡΠ΄Π΅Π»ΡΠ½ΡΡ
ΠΎΡΠΎΠ±Π΅Π½Π½ΠΎΡΡΠ΅ΠΉ, Ρ
Π°ΡΠ°ΠΊΡΠ΅ΡΠ½ΡΡ
Π΄Π»Ρ ΡΠ°ΡΡΠΌΠ°ΡΡΠΈΠ²Π°Π΅ΠΌΠΎΠΉ ΡΠΈΡΡΠ΅ΠΌΡ ΠΏΠΎΠ΄β Π±ΠΎΡΠ° ΠΏΠ΅ΡΡΠΎΠ½Π°Π»Π°; Π³ΠΈΠΏΠΎΡΠ΅ΡΠΈΡΠ΅ΡΠΊΠΈΠΉ ΠΌΠ΅ΡΠΎΠ΄ - ΡΠ°Π·ΡΠ°Π±ΠΎΡΠΊΠ° ΡΠ΅ΠΊΠΎΠΌΠ΅Π½Π΄Π°ΡΠΈΠΉ Π΄Π»Ρ ΠΏΡΠ΅Π΄ΠΌΠ΅ΡΠ° ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΡ. Π Π΅Π·ΡΠ»ΡΡΠ°ΡΡ. ΠΡΠΎΠ²Π΅Π΄Π΅Π½ Π°Π½Π°Π»ΠΈΠ· ΠΎΡΠ³Π°Π½ΠΈΠ·Π°ΡΠΈΠΎΠ½Π½ΠΎβΡΠΏΡΠ°Π²Π»Π΅Π½ΡΠ΅ΡΠΊΠΈΡ
ΠΈΠ½Π½ΠΎΠ²Π°ΡΠΈΠΉ Π² ΡΠΈΡΡΠ΅ΠΌΠ΅ ΠΎΡΠ±ΠΎΡΠ° ΠΈ ΠΏΠΎΠ΄β Π±ΠΎΡΠ° ΠΏΠ΅ΡΡΠΎΠ½Π°Π»Π° Π² ΠΠΠ "ΠΠ°Π·ΠΏΡΠΎΠΌ ΡΡΠ°Π½ΡΠ³Π°Π· Π’ΠΎΠΌΡΠΊ", ΠΎΠΏΡΠ΅Π΄Π΅Π»Π΅Π½ ΠΏΠ΅ΡΠ΅ΡΠ΅Π½Ρ Π»ΠΈΡΠ½ΠΎΡΡΠ½ΡΡ
ΠΊΠ°ΡΠ΅ΡΡΠ², ΠΏΡΠΈ ΠΏΠΎΡΡΡΠΏΠ»Π΅Π½ΠΈΠΈ Π½Π° Π΄ΠΎΠ»ΠΆΠ½ΠΎΡΡΡ Π² ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΡ, ΠΏΡΠΎΠ°Π½Π°Π»ΠΈΠ·ΠΈΡΠΎΠ²Π°Π½Ρ ΡΡΠ°ΠΏΡ ΠΏΠΎΠ΄Π±ΠΎΡΠ° ΠΏΠ΅ΡΡΠΎΠ½Π°Π»Π°.The relevance of the work is related to the innovative approach in the recruitment and personnel screening system. In the conditions of market economy, the quality of staff became the major factor, which determines survival and economic situation of the organizations in Russia. Qualitative recruitment provides the mode of normal functioning of the organization and lays the foundation for future success. The main aim of the study is to analyse organizational and managerial innovations in the recruitment and personnel system in LLC βGazprom transgaz Tomskβ. Methods. Monographic method was used for studying the literature on the problem; interview was used for conversation with the psychologist of the organization to get necessary information on the subject; theoretical analysis was used to identify and review the individual signs of the reβ cruitment system; hypothetical method was used to develop recommendations for studying the subject. Results. The authors have analyzed the stages of staff recruitment, organizational and managerial innovations in the personnel recruitment system in LLC βGazprom transgaz Tomskβ and determined the list of personal qualities in case of employment in the company
ΠΡΠΎΠ±Π΅Π½Π½ΠΎΡΡΠΈ ΡΡΡΠΎΠ΅Π½ΠΈΡ ΠΈ Π³Π΅ΠΎΡΠΈΠ·ΠΈΡΠ΅ΡΠΊΠ°Ρ Ρ Π°ΡΠ°ΠΊΡΠ΅ΡΠΈΡΡΠΈΠΊΠ° ΡΡΡΠΊΠΈΡ ΠΊΠΎΠ½Π³Π»ΠΎΠΌΠ΅ΡΠ°ΡΠΎΠ² Π²ΠΎΡΡΠΎΡΠ½ΠΎΠΉ ΡΠ°ΡΡΠΈ ΠΡΡΠΎΠ»ΡΡΠΊΠΎΠΉ Π²ΠΏΠ°Π΄ΠΈΠ½Ρ (Π’ΠΎΠΌΡΠΊΠ°Ρ ΠΎΠ±Π»Π°ΡΡΡ)
ΠΠ·ΡΡΠ΅Π½ΠΎ ΠΏΠΎΠ»ΠΎΠΆΠ΅Π½ΠΈΠ΅ Π² ΡΠ°Π·ΡΠ΅Π·Π°Ρ
, ΠΎΡΠΎΠ±Π΅Π½Π½ΠΎΡΡΠΈ ΡΡΡΠΎΠ΅Π½ΠΈΡ, ΡΡΠ»ΠΎΠ²ΠΈΡ Π½Π°ΠΊΠΎΠΏΠ»Π΅Π½ΠΈΡ ΠΈ ΡΠ°Π·Π½ΠΎΠΎΠ±ΡΠ°Π·ΠΈΠ΅ ΠΏΠΎΡΡΡΠ΅Π΄ΠΈΠΌΠ΅Π½ΡΠ°ΡΠΈΠΎΠ½Π½ΡΡ
ΠΏΡΠ΅ΠΎΠ±ΡΠ°Π·ΠΎΠ²Π°Π½ΠΈΠΉ ΠΊΠΎΠ½Π³Π»ΠΎΠΌΠ΅ΡΠ°ΡΠΎΠ² ΠΈΠ· ΡΡΡΠΊΠΎΠΉ ΠΏΡΠΎΠ΄ΡΠΊΡΠΈΠ²Π½ΠΎΠΉ ΡΠΎΠ»ΡΠΈ Π²ΠΎΡΡΠΎΡΠ½ΠΎΠ³ΠΎ ΡΠΊΠ»ΠΎΠ½Π° ΠΡΡΠΎΠ»ΡΡΠΊΠΎΠΉ Π²ΠΏΠ°Π΄ΠΈΠ½Ρ (Π’ΠΎΠΌΡΠΊΠ°Ρ ΠΎΠ±Π»Π°ΡΡΡ). Π£ΡΡΠ°Π½ΠΎΠ²Π»Π΅Π½ΠΎ, ΡΡΠΎ Π±Π°Π·Π°Π»ΡΠ½ΡΠ΅ ΠΈ Π²Π½ΡΡΡΠΈΡΠΎΡΠΌΠ°ΡΠΈΠΎΠ½Π½ΡΠ΅ ΠΊΠΎΠ½Π³Π»ΠΎΠΌΠ΅ΡΠ°ΡΡ Ρ ΡΠΎΠ΄Π΅ΡΠΆΠ°Π½ΠΈΠ΅ΠΌ ΠΎΠ±Π»ΠΎΠΌΠΊΠΎΠ² ΡΠ²ΡΡΠ΅ 50 %, Π·Π°Π»Π΅Π³Π°ΡΡΠΈΠ΅ Π² ΠΏΠΎΠ΄ΠΎΡΠ²Π°Ρ
ΡΠΈΠΊΠ»ΠΈΡΠΎΠ², ΡΠΊΠ°Π·ΡΠ²Π°ΡΡ Π½Π° Π½Π°ΡΠ°Π»ΠΎ Π½ΠΎΠ²ΡΡ
ΡΠ΅Π΄ΠΈΠΌΠ΅Π½ΡΠ°ΡΠΈΠΎΠ½Π½ΡΡ
ΡΠΈΠΊΠ»ΠΎΠ² ΠΏΡΠΈ ΡΡΠΈΠ»Π΅Π½ΠΈΠΈ ΡΠ΅ΠΊΡΠΎΠ½ΠΈΡΠ΅ΡΠΊΠΎΠΉ Π°ΠΊΡΠΈΠ²Π½ΠΎΡΡΠΈ Π² ΠΎΠ±Π»Π°ΡΡΡΡ
ΡΠ½ΠΎΡΠ°. ΠΠ΅ΠΎΡΠΈΠ·ΠΈΡΠ΅ΡΠΊΠΈΠ΅ Ρ
Π°ΡΠ°ΠΊΡΠ΅ΡΠΈΡΡΠΈΠΊΠΈ ΠΊΠΎΠ½Π³Π»ΠΎΠΌΠ΅ΡΠ°ΡΠΎΠ² Π½Π΅ ΠΏΠΎΠ·Π²ΠΎΠ»ΡΡΡ ΠΎΠ΄Π½ΠΎΠ·Π½Π°ΡΠ½ΠΎ Π²ΡΠ΄Π΅Π»ΠΈΡΡ ΠΈΡ
Π½Π° ΠΊΠ°ΡΠΎΡΠ°ΠΆΠ½ΡΡ
Π΄ΠΈΠ°Π³ΡΠ°ΠΌΠΌΠ°Ρ
Mongolia image realization aspects in the Russian internet-discourse
Π‘ΡΠ°ΡΡΡ ΠΏΠΎΡΠ²ΡΡΠ΅Π½Π° ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΡ Π»Π΅ΠΊΡΠΈΡΠ΅ΡΠΊΠΎΠΉ ΡΠ΅ΠΏΡΠ΅Π·Π΅Π½ΡΠ°ΡΠΈΠΈ ΠΎΠ±ΡΠ°Π·Π° ΠΠΎΠ½Π³ΠΎΠ»ΠΈΠΈΠ² ΠΠ½ΡΠ΅ΡΠ½Π΅Ρ-Π΄ΠΈΡΠΊΡΡΡΠ΅. ΠΠ°Π½Π½Π°Ρ ΡΠ΅ΠΌΠ° ΠΎΡΠΎΠ±ΠΎ Π°ΠΊΡΡΠ°Π»ΡΠ½Π° Π² ΡΠΎΠ²ΡΠ΅ΠΌΠ΅Π½Π½ΠΎΠΌ ΠΌΡΠ»ΡΡΠΈΠΊΡΠ»ΡΡΡΡΠ½ΠΎΠΌ ΠΎΠ±ΡΠ΅ΡΡΠ²Π΅, ΠΊΠΎΠ³Π΄Π° ΠΎΡΠ½ΠΎΠ²Π½ΡΠΌ ΡΡΠ΅Π΄ΡΡΠ²ΠΎΠΌ ΠΎΠ±ΡΠ΅Π½ΠΈΡ ΠΌΠ΅ΠΆΠ΄Ρ Π»ΡΠ΄ΡΠΌΠΈ ΡΡΠ°Π½ΠΎΠ²ΠΈΡΡΡ ΠΠ½ΡΠ΅ΡΠ½Π΅Ρ. Π¦Π΅Π»Ρ ΡΡΠ°ΡΡΠΈ: Π²ΡΡΠ²ΠΈΡΡ ΡΡΡΡΠΊΡΡΡΡ ΠΎΠ±ΡΠ°Π·Π° ΠΠΎΠ½Π³ΠΎΠ»ΠΈΠΈ Π² ΠΠ½ΡΠ΅ΡΠ½Π΅Ρ-Π΄ΠΈΡΠΊΡΡΡΠ΅. ΠΡΠ½ΠΎΠ²Π½ΡΠ΅ ΠΌΠ΅ΡΠΎΠ΄Ρ ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΡ: ΡΠ΅ΠΎΡΠ΅ΡΠΈΡΠ΅ΡΠΊΠΈΠΉ Π°Π½Π°Π»ΠΈΠ· Π½Π°ΡΡΠ½ΠΎΠΉ Π»ΠΈΡΠ΅ΡΠ°ΡΡΡΡ ΠΈ Π»ΠΈΠ½Π³Π²ΠΈΡΡΠΈΡΠ΅ΡΠΊΠΈΠΉ Π°Π½Π°Π»ΠΈΠ· ΡΠ΅ΠΊΡΡΠΎΠ². Π Π½Π°ΡΠ°Π»Π΅ ΠΌΡ ΠΈΡΡΠ»Π΅Π΄ΡΠ΅ΠΌ Π½ΠΎΠ²ΠΎΡΡΠ½ΠΎΠΉ ΡΡΠ±Π΄ΠΈΡΠΊΡΡΡ, Π΄Π°Π»Π΅Π΅ - ΡΠΏΠ΅ΡΠΈΡΠΈΠΊΡ ΡΡΡΠΈΡΡΠΈΡΠ΅ΡΠΊΠΎΠ³ΠΎ. Π ΡΠ΅Π·ΡΠ»ΡΡΠ°ΡΠ΅ ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΡ ΠΌΡ Π΄Π΅Π»Π°Π΅ΠΌ Π²ΡΠ²ΠΎΠ΄Ρ ΠΎ ΡΠΎΠ»ΠΈ Π³Π»Π°Π³ΠΎΠ»ΠΎΠ² Π² ΡΠ΅ΠΊΡΡΠ°Ρ
Π½ΠΎΠ²ΠΎΡΡΠ΅ΠΉ ΠΈ ΠΏΡΠΈΠ»Π°Π³Π°ΡΠ΅Π»ΡΠ½ΡΡ
- Π² ΠΎΠΏΠΈΡΠ°Π½ΠΈΡΡ
ΠΠΎΠ½Π³ΠΎΠ»ΠΈΠΈ Π½Π° ΡΠ°ΠΉΡΠ°Ρ
ΡΡΡΠΈΡΡΠΈΡΠ΅ΡΠΊΠΈΡ
ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΉ. Currently, we live in an open multicultural society, so we have to understand each other. Due to the modern trend that our life is flowing in The Global Net, it becomes essential to perceive other languages' concepts that are widely presented in social nets and support their availability. The present article examines lexical representation of Mongolia image in the Internet-discourse. The main paper aim is to find out the structure of Mongolia image. The described methodology includes a theoretical analysis of researches and linguistic text analysis. Firstly, we study news subdiscourse in the Internet. Secondly, we found a specific of tourist subdiscourse. As a result, we make some conclusions about the verb role in news and adjective value in tourist subdiscourse
Enterprise communication policy indicators analysis as a part of marketing audit
ΠΠ±βΡΠΊΡΠΎΠΌ Π΄ΠΎΡΠ»ΡΠ΄ΠΆΠ΅Π½Π½Ρ Ρ ΠΏΡΠΎΡΠ΅Ρ ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³ΠΎΠ²ΠΎΠ³ΠΎ Π°ΡΠ΄ΠΈΡΡ ΠΊΠΎΠΌΡΠ½ΡΠΊΠ°ΡΡΠΉΠ½ΠΎΡ ΠΏΠΎΠ»ΡΡΠΈΠΊΠΈ ΠΏΡΠ΄ΠΏΡΠΈΡΠΌΡΡΠ²Π°. Π’Π΅ΠΎΡΠ΅ΡΠΈΡΠ½ΠΎΡ ΠΎΡΠ½ΠΎΠ²ΠΎΡ ΡΠ° ΠΌΠ΅ΡΠΎΠ΄ΠΈΡΠ½ΠΎΡ Π±Π°Π·ΠΎΡ Π΄Π°Π½ΠΎΠ³ΠΎ Π΄ΠΎΡΠ»ΡΠ΄ΠΆΠ΅Π½Π½Ρ Π²ΠΈΡΡΡΠΏΠ°ΡΡΡ ΡΡΠ½Π΄Π°ΠΌΠ΅Π½ΡΠ°Π»ΡΠ½Ρ ΠΏΠΎΠ»ΠΎΠΆΠ΅Π½Π½Ρ ΡΡΡΠ°ΡΠ½ΠΎΠ³ΠΎ ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³Ρ, ΠΊΠΎΠΌΡΠ½ΡΠΊΠ°ΡΡΠΉΠ½ΠΎΡ ΠΏΠΎΠ»ΡΡΠΈΠΊΠΈ ΠΏΡΠ΄ΠΏΡΠΈΡΠΌΡΡΠ²Π°, Π½Π°ΠΏΡΠ°ΡΡΠ²Π°Π½Π½Ρ Π²ΡΠ΅Π½ΠΈΡ
, ΡΠΎ ΡΡΠΎΡΡΡΡΡΡΡ ΡΠ΅ΠΎΡΠ΅ΡΠΈΡΠ½ΠΈΡ
ΡΠ° ΠΏΡΠΈΠΊΠ»Π°Π΄Π½ΠΈΡ
Π·Π°ΡΠ°Π΄ ΠΏΡΠΎΠ²Π΅Π΄Π΅Π½Π½Ρ ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³ΠΎΠ²ΠΎΠ³ΠΎ Π°ΡΠ΄ΠΈΡΡ ΡΠ° Π·Π°ΡΡΠΎΡΡΠ²Π°Π½Π½Ρ ΡΠ΅ΠΊΠ»Π°ΠΌΠ½ΠΎΠ³ΠΎ ΠΌΠ΅Π½Π΅Π΄ΠΆΠΌΠ΅Π½ΡΡ. Π Ρ
ΠΎΠ΄Ρ Π΄ΠΎΡΠ»ΡΠ΄ΠΆΠ΅Π½Π½Ρ Π²ΠΈΠΊΠΎΡΠΈΡΡΠΎΠ²ΡΠ²Π°Π»ΠΈΡΡ Π·Π°Π³Π°Π»ΡΠ½ΠΎΠ½Π°ΡΠΊΠΎΠ²Ρ ΡΠ° ΡΠΏΠ΅ΡΡΠ°Π»ΡΠ½Ρ ΠΌΠ΅ΡΠΎΠ΄ΠΈ, Π° ΡΠ°ΠΌΠ΅: ΡΠΈΡΡΠ΅ΠΌΠ½ΠΎ-ΡΡΠ½ΠΊΡΡΠΎΠ½Π°Π»ΡΠ½ΠΈΠΉ ΠΏΡΠ΄Ρ
ΡΠ΄ ΡΠΎΠ΄ΠΎ Π΄ΠΎΡΠ»ΡΠ΄ΠΆΠ΅Π½Π½Ρ ΡΡΡΠ½ΠΎΡΡΡ ΠΏΠΎΠ½ΡΡΡΡ Β«ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³ΠΎΠ²ΠΈΠΉ Π°ΡΠ΄ΠΈΡΒ», ΠΌΠ΅ΡΠΎΠ΄ ΡΠ·Π°Π³Π°Π»ΡΠ½Π΅Π½Π½Ρ, Π°Π½Π°Π»ΡΠ·Ρ Ρ ΡΠΈΠ½ΡΠ΅Π·Ρ, ΡΠ° ΠΌΠΎΠ½ΠΎΠ³ΡΠ°ΡΡΡΠ½ΠΈΠΉ ΠΌΠ΅ΡΠΎΠ΄. ΠΠ°ΠΏΡΠΎΠΏΠΎΠ½ΠΎΠ²Π°Π½ΠΎ Π²ΠΈΠΊΠΎΡΠΈΡΡΠ°Π½Π½Ρ ΠΎΡΠ½ΠΎΠ²Π½ΠΈΡ
Π½Π°ΠΏΡΡΠΌΠΊΡΠ² ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³ΠΎΠ²ΠΎΠ³ΠΎ Π°ΡΠ΄ΠΈΡΡ ΠΊΠΎΠΌΡΠ½ΡΠΊΠ°ΡΡΠΉΠ½ΠΎΡ ΠΏΠΎΠ»ΡΡΠΈΠΊΠΈ ΠΏΡΠ΄ΠΏΡΠΈΡΠΌΡΡΠ²Π°, Π΄ΠΎ ΡΠΊΠΈΡ
ΡΡΠ΅Π±Π° Π²ΡΠ΄Π½Π΅ΡΡΠΈ ΡΠ΅ΠΊΠ»Π°ΠΌΡ, Π·Π²βΡΠ·ΠΊΠΈ Π· Π³ΡΠΎΠΌΠ°Π΄ΡΡΠΊΡΡΡΡ, ΡΡΠΈΠΌΡΠ»ΡΠ²Π°Π½Π½Ρ Π·Π±ΡΡΡ, ΠΏΡΡΠΌΠΈΠΉ ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³, ΡΡΠ°ΡΡΡ Ρ Π²ΠΈΡΡΠ°Π²ΠΊΠ°Ρ
, ΠΏΠ΅ΡΡΠΎΠ½Π°Π»ΡΠ½ΠΈΠΉ ΠΏΡΠΎΠ΄Π°ΠΆ, ΡΠΏΠΎΠ½ΡΠΎΡΡΡΠΊΡ Π΄ΡΡΠ»ΡΠ½ΡΡΡΡ ΡΠ° ΡΠ½ΡΠ΅Π³ΡΠΎΠ²Π°Π½Ρ ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³ΠΎΠ²Ρ ΠΊΠΎΠΌΡΠ½ΡΠΊΠ°ΡΡΡ. ΠΠΎΠ²Π΅Π΄Π΅Π½ΠΎ, ΡΠΎ ΡΡ
ΡΡΠ΅Π±Π° ΡΠΎΠ·Π³Π»ΡΠ΄Π°ΡΠΈ ΠΊΠΎΠΌΠΏΠ»Π΅ΠΊΡΠ½ΠΎ, Π²ΡΠ°Ρ
ΠΎΠ²ΡΡΡΠΈ ΠΎΡΠΎΠ±Π»ΠΈΠ²ΠΎΡΡΡ Ρ Π²ΠΏΠ»ΠΈΠ² Π½Π° Π΅ΡΠ΅ΠΊΡΠΈΠ²Π½ΡΡΡΡ ΡΠΎΠ±ΠΎΡΠΈ ΠΏΡΠ΄ΠΏΡΠΈΡΠΌΡΡΠ²Π°. ΠΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³ΠΎΠ²ΠΈΠΉ Π°ΡΠ΄ΠΈΡ Π΄Π°Ρ ΠΌΠΎΠΆΠ»ΠΈΠ²ΡΡΡΡ Π·Π΄ΡΠΉΡΠ½ΠΈΡΠΈ ΠΏΠΎΡΡΠ²Π½ΡΠ½Π½Ρ ΡΡΠ·Π½ΠΎΠΌΠ°Π½ΡΡΠ½ΠΈΡ
Π·Π°ΡΠΎΠ±ΡΠ² ΠΊΠΎΠΌΡΠ½ΡΠΊΠ°ΡΡΠΉΠ½ΠΎΡ ΠΏΠΎΠ»ΡΡΠΈΠΊΠΈ Ρ ΠΎΠ±ΡΠ°ΡΠΈ Π½Π°ΠΉΠΊΡΠ°ΡΠΈΠΉ Π²Π°ΡΡΠ°Π½Ρ Π· ΡΡΠ°Ρ
ΡΠ²Π°Π½Π½ΡΠΌ ΡΠΏΠ΅ΡΠΈΡΡΠΊΠΈ ΡΠΎΠ±ΠΎΡΠΈ ΠΏΡΠ΄ΠΏΡΠΈΡΠΌΡΡΠ²Π°. ΠΠ°Π²Π΄ΡΠΊΠΈ ΡΡΠΎΠΌΡ Π·Π°ΠΏΡΠΎΠΏΠΎΠ½ΠΎΠ²Π°Π½Π° ΡΠΈΡΡΠ΅ΠΌΠ° ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³ΠΎΠ²ΠΈΡ
ΠΊΠΎΠΌΡΠ½ΡΠΊΠ°ΡΡΠΉ Π΅ΡΠ΅ΠΊΡΠΈΠ²Π½ΠΎ Π²ΠΏΠ»ΠΈΠ²Π°Ρ Π½Π° ΡΡΠ»ΡΠΎΠ²Ρ Π°ΡΠ΄ΠΈΡΠΎΡΡΡ, Π²ΡΠ΄ΠΏΠΎΠ²ΡΠ΄Π°Ρ Ρ
Π°ΡΠ°ΠΊΡΠ΅ΡΡ Π·Π°ΠΏΡΠΎΠΏΠΎΠ½ΠΎΠ²Π°Π½ΠΎΠ³ΠΎ ΡΠΎΠ²Π°ΡΡ, ΠΎΠ±ΡΠ°Π·Ρ ΠΊΠΎΠΌΠΏΠ°Π½ΡΡ, Π΄Π°Ρ ΠΌΠΎΠΆΠ»ΠΈΠ²ΡΡΡΡ ΠΎΡΡΠΈΠΌΠ°ΡΠΈ Π½Π°ΠΉΠ±ΡΠ»ΡΡΠΈΠΉ Π΅ΠΊΠΎΠ½ΠΎΠΌΡΡΠ½ΠΈΠΉ Π΅ΡΠ΅ΠΊΡ ΡΠ° ΠΊΠΎΠΌΡΠ½ΡΠΊΠ°ΡΠΈΠ²Π½ΠΈΠΉ Π²ΠΏΠ»ΠΈΠ² Π½Π° ΡΠΏΠΎΠΆΠΈΠ²Π°ΡΡΠ². ΠΠ° Π²ΡΠ΄ΠΌΡΠ½Ρ Π²ΡΠ΄ ΡΠΎΠ·ΠΏΠΎΠ²ΡΡΠ΄ΠΆΠ΅Π½ΠΎΠ³ΠΎ Π² Π£ΠΊΡΠ°ΡΠ½Ρ Π΄ΠΎΡΠ²ΡΠ΄Ρ ΠΏΡΠΎΠ²Π΅Π΄Π΅Π½Π½Ρ ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³ΠΎΠ²ΠΎΠ³ΠΎ Π°ΡΠ΄ΠΈΡΡ Ρ Π²ΠΈΠ³Π»ΡΠ΄Ρ ΠΊΠΎΠ½ΡΡΠΎΠ»ΡΠ½Π³Ρ ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³ΠΎΠ²ΠΎΡ Π΄ΡΡΠ»ΡΠ½ΠΎΡΡΡ, Ρ Π΄ΠΎΡΠ»ΡΠ΄ΠΆΠ΅Π½Π½Ρ Π΄ΠΎΠ²ΠΎΠ΄ΠΈΡΡΡΡ Π΅ΡΠ΅ΠΊΡΠΈΠ²Π½ΡΡΡΡ ΠΏΡΠΎΠ²Π΅Π΄Π΅Π½Π½Ρ Π°ΡΠ΄ΠΈΡΡ Π·Π° ΠΊΠΎΠ½ΠΊΡΠ΅ΡΠ½ΠΈΠΌΠΈ Π½Π°ΠΏΡΡΠΌΠΊΠ°ΠΌΠΈ, Π·ΠΎΠΊΡΠ΅ΠΌΠ° ΠΊΠΎΠΌΡΠ½ΡΠΊΠ°ΡΡΠΉΠ½ΠΎΡ ΠΏΠΎΠ»ΡΡΠΈΠΊΠΈ ΠΏΡΠ΄ΠΏΡΠΈΡΠΌΡΡΠ²Π°. Π’Π°ΠΊΠΈΠΉ ΠΏΡΠ΄Ρ
ΡΠ΄ Π½Π΅ΠΎΠ΄ΠΌΡΠ½Π½ΠΎ Π±ΡΠ΄Π΅ ΠΊΠΎΡΠΈΡΠ½ΠΈΠΌ Π΄Π»Ρ ΠΏΡΠΎΠ²Π΅Π΄Π΅Π½Π½Ρ Π½Π΅Π·Π°Π»Π΅ΠΆΠ½ΠΎΠ³ΠΎ ΠΊΠΎΠ½ΡΡΠΎΠ»Ρ Π΄ΡΡΠ»ΡΠ½ΠΎΡΡΡ ΡΠΊΡΠ°ΡΠ½ΡΡΠΊΠΈΡ
ΠΏΡΠ΄ΠΏΡΠΈΡΠΌΡΡΠ². Π£ ΡΠΎΠ±ΠΎΡΡ ΡΠ΅ΠΎΡΠ΅ΡΠΈΡΠ½Ρ ΠΏΠΎΠ»ΠΎΠΆΠ΅Π½Π½Ρ Π΄ΠΎΠ²Π΅Π΄Π΅Π½Ρ Π΄ΠΎ ΡΡΠ²Π½Ρ Π½Π°ΡΠΊΠΎΠ²ΠΎ-ΠΏΡΠ°ΠΊΡΠΈΡΠ½ΠΈΡ
ΡΠ΅ΠΊΠΎΠΌΠ΅Π½Π΄Π°ΡΡΠΉ ΡΠ° ΠΌΠΎΠΆΡΡΡ Π±ΡΡΠΈ Π²ΠΈΠΊΠΎΡΠΈΡΡΠ°Π½Ρ ΠΏΡΠΎΠΌΠΈΡΠ»ΠΎΠ²ΠΈΠΌΠΈ ΠΏΡΠ΄ΠΏΡΠΈΡΠΌΡΡΠ²Π°ΠΌΠΈ Π΄Π»Ρ
ΠΏΡΠ΄Π²ΠΈΡΠ΅Π½Π½Ρ ΡΡΠ²Π½Ρ Π΅ΡΠ΅ΠΊΡΠΈΠ²Π½ΠΎΡΡΡ ΠΊΠΎΠΌΡΠ½ΡΠΊΠ°ΡΡΠΉΠ½ΠΎΡ Π΄ΡΡΠ»ΡΠ½ΠΎΡΡΡ ΡΠ»ΡΡ
ΠΎΠΌ ΠΏΡΠΎΠ²Π΅Π΄Π΅Π½Π½Ρ ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³ΠΎΠ²ΠΎΠ³ΠΎ Π°ΡΠ΄ΠΈΡΡ
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