101 research outputs found

    Instagram addiction and the Big Five of personality: the mediating role of self-liking

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    Background and aims: Recent research has suggested that social networking site use can be addictive. Although extensive research has been carried out on potential addiction to social networking sites, such as Facebook, Twitter, YouTube, and Tinder, only one very small study has previously examined potential addiction to Instagram. Consequently, the objectives of this study were to examine the relationships between personality, self-liking, daily Internet use, and Instagram addiction, as well as exploring the mediating role of self-liking between personality and Instagram addiction using path analysis. Methods: A total of 752 university students completed a self-report survey, including the Instagram Addiction Scale (IAS), the Big Five Inventory (BFI), and the Self-Liking Scale. Results: Results indicated that agreeableness, conscientiousness, and self-liking were negatively associated with Instagram addiction, whereas daily Internet use was positively associated with Instagram addiction. The results also showed that self-liking partially mediated the relationship of Instagram addiction with agreeableness and fully mediated the relationship between Instagram addiction with conscientiousness. Discussion and conclusions: This study contributes to the small body of literature that has examined the relationship between personality and social networking site addiction and is one of only two studies to examine the addictive use of Instagram and the underlying factors related to it

    The role of procrastination between personality traits and addictive Mukbang watching among emerging adults

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    The role of personality traits in the development of addictive use of different online activities has been extensively demonstrated in the previous studies. One new type of online activity is the watching of mukbang (the South Korean term for ā€œeating broadcastsā€). However, very little is known about addictive mukbang watching (AMW) and its relationship to personality constructs. The present study investigated the direct and indirect associations of Big Five personality traits (i.e., extroversion, neuroticism, agreeableness, openness, conscientiousness) and dark personality traits (i.e., narcissism, Machiavellianism, psychopathy, sadism, spitefulness) with AMW via procrastination. An online survey that comprised items assessing the aforementioned variables was completed by 222 university students who had watched mukbang at least once in the previous week. Path analysis indicated that extroversion was indirectly negatively associated with AMW via procrastination. Furthermore, conscientiousness, sadism, and procrastination were directly positively associated with higher AMW. Findings suggest that individuals may develop and maintain uncontrolled mukbang watching in order to procrastinate and personality traits may play a contributing role in this association. Ā© The Author(s) 2022
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