Trademark: A Shield For Businesses

A product in order to be in the mouth of its users essentially requires a name or a mark, this will not only benefit the businessman but also the consumers at large, this process of naming a product or its brand is known as a Trademark. It is the identity of the enterprise and with human beings having a collective intellectual these identities overlap. With the introduction of globalization and industrialization, there has been a boom in the e-commerce sector, which has led to an increased number of entries of manufacturers and traders, who are with the motive of providing a variety of goods and services to consumers. Consumers are considered to be the king of the market; therefore, the sole aim of manufacturers is to satisfy them with the goods and services which they desire. The authors have attempted to scrutinize the evolution of the trademarks, alongside the case laws and recent developments focusing upon the cause of conflicts and market growth. Moreover, analyzing the impact of trademark duplication on the consumer. Keywords: Trademark, Globalization, E-commerce, consumers, Enterprises