The Beauty and the Abuse: A handbook on relationships and emotions in Academia

This handbook encourages dialogue and reflexivity on human relationships and emotions in academic environments. Fifteen vignettes inspired by real stories are presented. These narratives explore the light and shade of how love, friendship, eroticism, power, sexism, harassment and gendered academic identities and cultures shape our daily working lives. This intervention tool has been designed to be used in workshops, seminars and other forms of academic gatherings. It can also be used and shared freely for information and inspiration among individual academics, in mentoring programs and as an input for competence development of academic leaders and managers. The document includes reflexive questions, a workshop pedagogy and a thematic list of recommended resources

Corporate images and customer behavioral intentions in an environmentally certified context: Promoting environmental sustainability in the hospitality industry

Growing environmental awareness has made customers change their attitudes andincreasingly demand that the hospitality industry provides products and services thatare environmentally friendly. This sector faces increasing pressure to operate in amore ecofriendly manner given its negative influence on the natural environment.Extant research demonstrates that sustainable tourism can be promoted throughenvironmental certifications. However, little attention has been paid to the relevanceof customer perceptions about these schemes and their influence on customerbehavioral intentions. So that, this study attempts to explore the conditions underwhich perceived green image leads to favorable customer behavioral intentionstowards environmentally certified hotels by considering the mediating effects offunctional and emotional images. A structured questionnaire was used to collect datafrom hotel customers in Spain. The results indicate that green image serves as apredictor of functional image, which in turn is linked to customer behavioralintentions. This shows that the evaluation of environmental issues influences theassessment of cognitive aspects, although not the direct evaluation of affectiveaspects. Consequently, green image associations directly influence the cognitiveresponses of consumers but not their emotions. Therefore, consumers will evaluatea hotel's functional image not only by considering traditional attributes but also bytaking into account environmental issues. These findings suggest that hotelcompanies should work to develop a green positioning strategy developing productsand services possessing both greenness and high?value attributes

Accommodation Preferences of the Girlfriend Getaway Market: Self-Image, Satisfaction and Loyalty

The study aims at identifying the dimensions of accommodation and service of importance to the girlfriend getaway (GGA) market and their relationship with self-image, satisfaction and loyalty. Analysis of data from 540 women travellers who participated in a GGA in Malaysia revealed eight dimensions of accommodation preferences such as Room Amenities, Safety, and Room Design and Decoration, among others. Not all accommodation dimensions predicted self-image, satisfaction and loyalty. In fact, self-image and satisfaction were stronger predictors of loyalty than accommodation dimensions. Theoretical and managerial implications are offered

Exploring consumer behavior at slow food festivals in rural destinations.

This text explores and critically examines current debates, critical reflections of contemporary ideas, controversies and pertinent queries relating to the rapidly expanding discipline of consumer behaviour in hospitality and tourism

ZMET : a psychological approach to understanding unsustainable tourism mobility

This paper examines the work done by tourism researchers to understand why tourists make travel decisions that lead to high levels of greenhouse gas emissions and find it difficult to change their transport mode and destination choice towards more sustainable outcomes. It notes the growing recognition of an understanding of the psychological factors underlying tourist behaviour and the growing use of photography and photo elicitation in tourism research. It makes a case for using the Zaltman metaphor elicitation technique (ZMET) to develop a deeper understanding of the reluctance of consumers to choose environmentally friendly transport modes. ZMET is a technique for eliciting inter-related notions that influence thought and behaviour. Derived from Freudian psychology, ZMET is a projective technique based on the notion of unconscious and repressed thoughts – thoughts that patients were unwilling or unable to reveal to their psychologists. It uses respondents’ pictures as entry points to understanding the respondents’ actions. The ten steps used by ZMET are described. An evaluation of the technique’s use in non-tourism research is given, along with a discussion about why ZMET has rarely been used in many academic studies

Case Studies Approach in Tourism Destination Branding Research

A review of literature indicates that there are different types of qualitative research methods such as action research, content analysis, ethnography, grounded theory, historical analysis, phenomenology and case study. However, which approach is to be used depends on several factors such as the nature and objectives of the research. The aim of this paper is to focus on the research methodology aspects of applying case study as a research approach and its relevance in tourism destination branding research specifically on a single case study (SCS) context. There are arguments that the SCS is a weak research strategy. Some of the potentials or shortcomings highlighted in the literature include the primitive nature of SCS, flexibility of sample technique, data collection method and data analysis. Others include lack of rigour, reliability, validity, credibility of findings and generalisation. This paper has adopted content analysis of the literature on tourism destination branding. Findings indicate that the quality of SCS can be verified using specific case study tactics for four design tests such as validity (construct, internal and external); and reliability using the case study protocol. Theoretical implication suggests that SCS is an empirical enquiry use to understand complex phenomena and favoured by practitioners

Case Studies Approach in Tourism Destination Branding Research

A review of literature indicates that there are different types of qualitative research methods such as action research, content analysis, ethnography, grounded theory, historical analysis, phenomenology and case study. However, which approach is to be used depends on several factors such as the nature and objectives of the research. The aim of this paper is to focus on the research methodology aspects of applying case study as a research approach and its relevance in tourism destination branding research specifically on a single case study (SCS) context. There are arguments that the SCS is a weak research strategy. Some of the potentials or shortcomings highlighted in the literature include the primitive nature of SCS, flexibility of sample technique, data collection method and data analysis. Others include lack of rigour, reliability, validity, credibility of findings and generalisation. This paper has adopted content analysis of the literature on tourism destination branding. Findings indicate that the quality of SCS can be verified using specific case study tactics for four design tests such as validity (construct, internal and external); and reliability using the case study protocol. Theoretical implication suggests that SCS is an empirical enquiry use to understand complex phenomena and favoured by practitioners

The Beauty and the Abuse: A handbook on relationships and emotions in Academia

This handbook encourages dialogue and reflexivity on human relationships and emotions in academic environments. Fifteen vignettes inspired by real stories are presented. These narratives explore the light and shade of how love, friendship, eroticism, power, sexism, harassment and gendered academic identities and cultures shape our daily working lives. This intervention tool has been designed to be used in workshops, seminars and other forms of academic gatherings. It can also be used and shared freely for information and inspiration among individual academics, in mentoring programs and as an input for competence development of academic leaders and managers. The document includes reflexive questions, a workshop pedagogy and a thematic list of recommended resources