Approach To Tactical Planning For Manufacturing Innovation Projects

Rapid technological developments, shortened product life cycles, and constant competitive pressure require continuous efficiency improvements in producing material goods. Innovation is necessary to achieve these efficiency gains in manufacturing. Therefore, companies generate manufacturing innovation as part of the continuous improvement process or by absorbing external stimuli. As a result, tactical planning of innovation projects in manufacturing must be carried out regularly to enable resource planning and operative project implementation. The use of planning methods helps to increase the planning quality and reduce the complexity in the planning process. However, only a few approaches methodically support this tactical planning for manufacturing innovation. Therefore, an approach is developed using literature- and expertbased methods to systematically describe an innovation project in manufacturing, to identify and specify the relevant work contents, and finally to bring them into a defined processing sequence. In addition, the possibilities of individual planning steps being supported using tools and methods are shown. Finally, an industrial application of the approach is carried out, and a critical reflection on the results is presented. In summary, the systematic structuring of the planning process and the identification of available methods and tools improve the tactical planning of innovation projects in manufacturing

Downscaling down under: towards degrowth in integrated assessment models

IPCC reports, to date, have not featured ambitious mitigation scenarios with degrowth in high-income regions. Here, using MESSAGEix-Australia, we create 51 emissions scenarios for Australia with near-term GDP growth going from +3%/year to rapid reductions (−5%/year) to explore how a traditional integrated assessment model (IAM) represents degrowth from an economic starting point, not just energy demand reduction. We find that stagnating GDP per capita reduces the mid-century need for upscaling solar and wind energy by about 40% compared to the SSP2 growth baseline, and limits future material needs for renewables. Still, solar and wind energy in 2030 is more than quadruple that of 2020. Faster reductions in energy demand may entail higher socio-cultural feasibility concerns, depending on the policies involved. Strong reductions in inequality reduce the risk of lowered access to decent living services. We discuss research needs and possible IAM extensions to improve post-growth and degrowth scenario modelling

Downscaling down under: towards degrowth in integrated assessment models

IPCC reports, to date, have not featured ambitious mitigation scenarios with degrowth in high-income regions. Here, using MESSAGEix-Australia, we create 51 emissions scenarios for Australia with near-term GDP growth going from +3%/year to rapid reductions (−5%/year) to explore how a traditional integrated assessment model (IAM) represents degrowth from an economic starting point, not just energy demand reduction. We find that stagnating GDP per capita reduces the mid-century need for upscaling solar and wind energy by about 40% compared to the SSP2 growth baseline, and limits future material needs for renewables. Still, solar and wind energy in 2030 is more than quadruple that of 2020. Faster reductions in energy demand may entail higher socio-cultural feasibility concerns, depending on the policies involved. Strong reductions in inequality reduce the risk of lowered access to decent living services. We discuss research needs and possible IAM extensions to improve post-growth and degrowth scenario modelling

Downscaling down under: towards degrowth in integrated assessment models

IPCC reports, to date, have not featured ambitious mitigation scenarios with degrowth in high-income regions. Here, using MESSAGEix-Australia, we create 51 emissions scenarios for Australia with near-term GDP growth going from +3%/year to rapid reductions (−5%/year) to explore how a traditional integrated assessment model (IAM) represents degrowth from an economic starting point, not just energy demand reduction. We find that stagnating GDP per capita reduces the mid-century need for upscaling solar and wind energy by about 40% compared to the SSP2 growth baseline, and limits future material needs for renewables. Still, solar and wind energy in 2030 is more than quadruple that of 2020. Faster reductions in energy demand may entail higher socio-cultural feasibility concerns, depending on the policies involved. Strong reductions in inequality reduce the risk of lowered access to decent living services. We discuss research needs and possible IAM extensions to improve post-growth and degrowth scenario modelling

Brand relaunch in the nutrition and catering industry

Eine gesunde Lebensweise wird einerseits immer beliebter, andererseits steigt die Zahl der übergewichtigen Menschen in den westlichen und aufstrebenden Industrieländern. Insbesondere für Unternehmen die in der Öffentlichkeit als ein wesentlicher Einflussfaktor der Fehlernährung und dem daraus resultierendem Übergewicht stehen, bedeutet dies eine mögliche Neupositionierung. Diese Arbeit widmet sich dem Thema Marken-Relaunch in der Ernährungs- und Gastronomiewirtschaft. Neben der Erörterung der Themen Übergewicht, Akteure und Stakeholder in der Ernährungs- und Gastronomiewirtschaft wird ein umfassendes Wissen zum Thema Marke vermittelt. Anschließend werden die Abläufe und wesentlichen Faktoren die ein Unternehmen berücksichtigen sollte, wenn ein Marken-Relaunch bzw. eine Neupositionierung von Nöten ist, erläutert. Bei der Bearbeitung der Thematik wurde primär auf einschlägige Fachliteratur zurückgegriffen. Aktuelle Presseberichte runden das Bild in Anbetracht des Praxisbeispiels von McDonald´s ab. Festzustellen ist, dass bei starken Marken, die über eine Historie verfügen, die wesentlichen Merkmale und Eigenschaften beibehalten werden müssen. Gleichermaßen müssen einzelnen Imagestrukturen im Rahmen des Marken-Relaunch verändert werden. Diese Neupositionierung muss unter dem Aspekt der ganzheitlichen Markenkommunikation, sowohl intern als auch extern permanent, einheitlich und konstant vermittelt werden

Das Bibliothekswesen als Gegenstand der öffentlichen Verwaltung

von Adolf Keysse