Engagement, bonding, and identity across multiple platforms: Avaaz on Facebook, YouTube, and MySpace

This article explores the role of social media platforms in transnational activism by examining the case of Avaaz.org, an international advocacy organization aiming to bring people-powered politics to global decision-making. Focusing on the Avaaz website, its channel on YouTube, its page on Facebook and its profile page on MySpace, the article investigates the affordances of these platforms for identity-building, bonding, and engagement. The empirical data is derived from features analysis of the selected web platforms, as well as textual analysis of the comments posted by users. The findings show that while social media platforms make individual voices more visible, their design helps Avaaz to maintain a coherent collective voice. In terms of bonding, platforms allow individual activists to communicate with the organization and to spread its message to their existing social networks, but opportunities for private interpersonal communication with other Avaaz supporters are limited

The European Social Forum and the Internet : a case study of communication networks and collective action

Distinguished by its transnational scale, non-hierarchical organizing, and diverse composition, the 'movement for alternative globalization' is thought to partly derive this combination of characteristics from its use of the internet. My research is an attempt to explore this relationship by investigating the use of email lists for the preparation of the European Social Forum (ESF) in London in October 2004, one of the largest gatherings of the movement in Europe. Focusing on the processes of organizing, decision-making and collective identity formation, my study employed a combination of methods, including a preliminary survey, in-depth interviews, as. well as content analysis of the main ESF email lists. In terms of organizing, my thesis revealed that email lists are instrumental in constructing a flexible and polycentric organizing structure. They were also used extensively to widen up participation to the face-to-face organizing meetings, but also to legitimate the decision-making system and conceal its asymmetries of power. Furthermore, every list constituted a different 'site of identization' whose affordances for identity construction depended on its size, scale, and composition. In that respect, email lists constituted an infrastructure for the development of multiple identities within the movement. However, the lack of physical proximity and the limited capacity for conveying emotive content constrained the potential of email lists to foster relationships of trust and shared opinions which were instead facilitated by face-to-face communication. Overall, my thesis has identified a series of mechanisms and dynamics whose point of equilibrium determines the state of the movement at any point in time. In that respect, email and email lists tend to foster opening, divergence, multiplicity, and individuality, while face-to-face communication tends to generate closing, convergence, unity, and collectiveness. It is therefore the combination of these two forms of communication that helps the movement to have seemingly contrasting characteristics: to be united in difference or to be a collective that affirms individual subjectivity. However, my study has further shown that the capacity of the internet to foster such dynamics also depends on the specific cultures of organizing, political priorities, and ideological backgrounds of the people using it.EThOS - Electronic Theses Online ServiceGBUnited Kingdo

Creating the collective: social media, the Occupy Movement and its constitution as a collective actor

This paper examines the process through which Occupy activists came to constitute themselves as a collective actor and the role of social media in this process. The theoretical framework combines Melucci's (1996) theory of collective identity with insights from the field of organizational communication and particularly from the ‘CCO’ strand – short for ‘Communication is Constitutive of Organizing’. This allows us to conceptualize collective identity as an open-ended and dynamic process that is constructed in conversations and codified in texts. Based on interviews with Occupy activists in New York, London and other cities, I then discuss the communication processes through which the movement was drawing the boundaries with its environment, creating codes and foundational documents, as well as speaking in a collective voice. The findings show that social media tended to blur the boundaries between the inside and the outside of the movement in a way that suited its values of inclusiveness and direct participation. Social media users could also follow remotely the meetings of the general assembly where the foundational documents were ratified, but their voices were not included in the process. The presence of the movement on social media also led to conflicts and negotiations around Occupy's collective voice as constructed on these platforms. Thus, viewing the movement as a phenomenon emerging in communication allows us an insight into the efforts of Occupy activists to create a collective that was both inclusive of the 99% and a distinctive actor with its own identity

Social Movements and International Relations: A Relational Framework

Social movements are increasingly recognized as significant features of contemporary world politics, yet to date their treatment in international relations theory has tended to obfuscate the considerable diversity of these social formations, and the variegated interactions they may establish with state actors and different structures of world order. Highlighting the difficulties conventional liberal and critical approaches have in transcending conceptions of movements as moral entities, the article draws from two under-exploited literatures in the study of social movements in international relations, the English School and Social Systems Theory, to specify a wider range of analytical interactions between different categories of social movements and of world political structures. Moreover, by casting social movement phenomena as communications, the article opens international relations to consideration of the increasingly diverse trajectories and second-order effects produced by social movements as they interact with states, intergovernmental institutions, and transnational actors

Engagement, bonding, and identity across multiple platforms: Avaaz on Facebook, YouTube, and MySpace

This article explores the role of social media platforms in transnational activism by examining the case of Avaaz.org, an international advocacy organization aiming to bring people-powered politics to global decision-making. Focusing on the Avaaz website, its channel on YouTube, its page on Facebook and its profile page on MySpace, the article investigates the affordances of these platforms for identity-building, bonding, and engagement. The empirical data is derived from features analysis of the selected web platforms, as well as textual analysis of the comments posted by users. The findings show that while social media platforms make individual voices more visible, their design helps Avaaz to maintain a coherent collective voice. In terms of bonding, platforms allow individual activists to communicate with the organization and to spread its message to their existing social networks, but opportunities for private interpersonal communication with other Avaaz supporters are limited

From Counterpublics to Contentious Publicness: Tracing the Temporal, Spatial, and Material Articulations of Popular Protest Through Social Media

Abstract This article presents a new approach to the study of public contestation through social media. Developing this approach, we make three conceptual moves. First, to capture the dynamic character of contemporary contestation, we shift attention from publics to publicness as an interactive process. Second, we turn the focus from the “counter,” as a public or space distinct from the dominant sphere, towards distributed forms of contention. Finally, instead of considering media as arenas of claims, we investigate how media are constitutive of contentious publicness, which can be studied along its material, spatial, and temporal dimensions. These moves lead to an analytical framework through which trajectories of contentious publicness can be systematically traced and evaluated. Through case studies on the 2011 Egyptian uprising and the Occupy protests, we demonstrate how this framework can be employed to examine the construction of new contentious actors and evaluate their democratic legitimacy as claim-makers

Communicating Protest Movements: The Case of Occupy

How do you communicate a protest movement? And how do communication practices shape its character and power relations?  Based on a view of communication as constitutive of protest movements, this talk considers these questions as two sides of the same coin. The focus lies on the Occupy movement and particularly on its use of digital media. Characterised by a belief in direct participation and a rejection of central leadership, Occupy emerged through a bottom-up process of organizing that spanned different platforms and physical places, from Facebook pages to public squares. The process of constructing the collective involved the creation of communication sites and foundational texts, and their interlinking. This process was influenced by the rules, affordances and proprietary character of media platforms and physical spaces, as well as the diverse cultures and strategies of the activists using them. A closer look at this process sheds light on the power relations within the movement and particularly on five sources of communication power. These range from the power to create communication sites and texts to the power to access or link them together. The picture that emerges is complex, revealing a movement with both centralizing and decentralizing dynamics. Ultimately, it was the balance between these opposing dynamics that determined both the emergence of the movement and its decline. Acknowledgement: This contribution is the podcast of a talk Anastasia Kavada gave in the Communication and Media Research Institute (CAMRI)'s Research Seminar Series on February 25, 2015, at the University of Westminster