Creating Value for Competitive Advantage in Supply Chain Relationships: The Case of the Sri Lankan Tea Industry

The declining competitiveness of the Sri Lankan tea industry is an example of shifting competitive advantage in agribusiness. This research uses a case study approach to identify the specific role of information and communication on exporter/importer relationships within the tea supply chain, and the impact on value addition, channel member performance and competitive advantage in the Sri Lankan tea industry. The main primary data collection was conducted through thirty face-to-face executive interviews in Sri Lanka using an extensive semi-structured interview guide. Analyses of the information from the interviews were qualitative in nature. Results demonstrated how good information and communication between exporters and importers promote joint decision making, commitment and loyalty. In turn these affect relationship quality in respect of concepts such as trust, commitment, satisfaction and opportunism. Relationship quality was also shown to have impacts on value creation. Results indicated that this approach leads to inimitable strategic advantages for supply chain players whereby it is difficult for competitors to duplicate such relationships.Agribusiness, Industrial Organization,

AN EXPLORATION OF THE ROLE OF CULTURE IN SOCIAL MEDIA ADVERTISING AND CONSUMER PURCHASE DECISION IN THE SAUDI ARABIA FASHION MARKET: A QUALITATIVE STUDY

Social media advertising is a significant feature of digital marketing; it is an important marketing tool in the fashion industry since it can influence promoting mentalities, brand perspectives, and buying expectations. In Saudi Arabia, social media advertising has a significant influence upon consumers‟ purchase decisions. However, Saudi social life is based on Islamic foundations which shape the national culture; this creates an obstacle for many Saudi consumers when it comes to fashion advertisements on social media. Hence, this study aims to investigate the cultural factors influencing Saudi consumers‟ purchase decisions in the context of fashion YouTube adverts. This study adopts a qualitative approach based on semistructured interviews with Saudi consumers. The results reveal that Saudi consumers‟ purchase decision towards fashion advertisements on YouTube is highly influenced by the following: 1) Islamic foundations, 2) Celebrities, 3) Language, 4) Online word of mouth, and 5) Consistency and repetition

Revisiting the conceptualization of ethical consumption: an exploration of buyer and vendor views

Consumer purchase decision making is often influenced by their ethical concerns around fair trade principles, organically grown materials or depletion of natural resources. However, the motives of vendors to trade ethical products may not necessarily match buyers' motives. This paper focuses on the identification of the fit between consumer ethical stances and vendors’ initiatives and business approaches to supply ethical products. The paper conceptualizes how the deontological (obligations or rules) and teleological (guided by the consequences of actions) principles of buyers, motivate their ethical consumption decisions and behaviours. The paper attempts to bridge the gap in the understanding of the alignment of values that motivates buyers and sellers to trade ethical products, in a conceptual framework which draws arguments from the Theory of Planed Behaviour, the General Theory of Marketing Ethics, and the Attitude–Behaviour Gap. It generates propositions that explain ethical trading between vendors and buyers and consumption behaviour of consumers, as well as recommendations for future studies, which would empirically support the conceptual framework. The paper suggests ways in which companies and consumers could interact to develop market relationships, which create ethical shopping opportunities, based on consumers perceived links between their ethical values and the suppliers' ethical drives

Revisiting the innovation–export entry link through a configuration approach

Findings on the innovation–export entry nexus remain inconclusive, which may be attributable to methodological issues. Most research has focused on the separate effects of single predictors and has investigated only one or two types of innovation. However, firms’ exporting behavior is complex, and is likely to be determined by interactions between innovation types. Drawing on resource orchestration theory, we adopt a configuration approach to uncover combinations of innovation types (considered here as resources) associated with exporting, rather than investigating them in isolation. The study incorporates four types of innovation: product, process, organizational and marketing innovation. The findings from a sample of Spanish companies show that combinations involving product and process innovation, or product and marketing innovation make a more compelling case for export entry. The results have theoretical and managerial implications that progress thinking in this area and reconcile current literature on the innovation–export nexus

Prevalence and correlates of cardiometabolic multimorbidity among hypertensive individuals: A cross-sectional study in rural South Asia—Bangladesh, Pakistan and Sri Lanka

Objective: To determinate the prevalence and correlates of cardiometabolic multimorbidity (CMM), and their cross-country variation among individuals with hypertension residing in rural communities in South Asia.Design: A cross-sectional study.Setting: Rural communities in Bangladesh, Pakistan and Sri Lanka.Participants: A total of 2288 individuals with hypertension aged ≥40 years from the ongoing Control of Blood Pressure and Risk Attenuation- Bangladesh, Pakistan and Sri Lanka clinical trial.Main outcome measures: CMM was defined as the presence of ≥2 of the conditions: diabetes, chronic kidney disease, heart disease and stroke. Logistic regression was done to evaluate the correlates of CMM.Results: About 25.4% (95% CI 23.6% to 27.2%) of the hypertensive individuals had CMM. Factors positively associated with CMM included residing in Bangladesh (OR 3.42, 95% CI 2.52 to 4.65) or Sri Lankan (3.73, 95% CI 2.48 to 5.61) versus in Pakistan, advancing age (2.33, 95% CI 1.59 to 3.40 for 70 years and over vs 40-49 years), higher waist circumference (2.15, 95% CI 1.42 to 3.25) for Q2-Q3 and 2.14, 95% CI 1.50 to 3.06 for Q3 and above), statin use (2.43, 95% CI 1.84 to 3.22), and higher levels of triglyceride (1.01, 95% CI 1.01 to 1.02 per 5 mg/dL increase). A lower odds of CMM was associated with being physically active (0.75, 95% CI 0.57 to 0.97). A weak inverted J-shaped association between International Wealth Index and CMM was found (p for non-linear=0.058), suggesting higher risk in the middle than higher or lower socioeconomic strata.Conclusions: CMM is highly prevalent in rural South Asians affecting one in four individuals with hypertension. There is an urgent need for strategies to concomitantly manage hypertension, cardiometabolic comorbid conditions and associated determinants in South Asia

Food environment and diabetes mellitus in South Asia: A geospatial analysis of health outcome data

BACKGROUND: The global epidemic of type 2 diabetes mellitus (T2DM) renders its prevention a major public health priority. A key risk factor of diabetes is obesity and poor diets. Food environments have been found to influence people's diets and obesity, positing they may play a role in the prevalence of diabetes. Yet, there is scant evidence on the role they may play in the context of low- and middle-income countries (LMICs). We examined the associations of food environments on T2DM among adults and its heterogeneity by income and sex. METHODS AND FINDINGS: We linked individual health outcome data of 12,167 individuals from a network of health surveillance sites (the South Asia Biobank) to the density and proximity of food outlets geolocated around their homes from environment mapping survey data collected between 2018 and 2020 in Bangladesh and Sri Lanka. Density was defined as share of food outlets within 300 m from study participant's home, and proximity was defined as having at least 1 outlet within 100 m from home. The outcome variables include fasting blood glucose level, high blood glucose, and self-reported diagnosed diabetes. Control variables included demographics, socioeconomic status (SES), health status, healthcare utilization, and physical activities. Data were analyzed in ArcMap 10.3 and STATA 15.1. A higher share of fast-food restaurants (FFR) was associated with a 9.21 mg/dl blood glucose increase (95% CI: 0.17, 18.24; p < 0.05). Having at least 1 FFR in the proximity was associated with 2.14 mg/dl blood glucose increase (CI: 0.55, 3.72; p < 0.01). A 1% increase in the share of FFR near an individual's home was associated with 8% increase in the probability of being clinically diagnosed as a diabetic (average marginal effects (AMEs): 0.08; CI: 0.02, 0.14; p < 0.05). Having at least 1 FFR near home was associated with 16% (odds ratio [OR]: 1.16; CI: 1.01, 1.33; p < 0.05) and 19% (OR: 1.19; CI: 1.03, 1.38; p < 0.05) increases in the odds of higher blood glucose levels and diagnosed diabetes, respectively. The positive association between FFR density and blood glucose level was stronger among women than men, but the association between FFR proximity and blood glucose level was stronger among men as well as among those with higher incomes. One of the study's key limitations is that we measured exposure to food environments around residency geolocation; however, participants may source their meals elsewhere. CONCLUSIONS: Our results suggest that the exposure to fast-food outlets may have a detrimental impact on the risk of T2DM, especially among females and higher-income earners. Policies should target changes in the food environments to promote better diets and prevent T2DM

Food environments and obesity: a geospatial analysis of the South Asia Biobank, income and sex inequalities.

Introduction: In low-middle income countries (LMICs) the role of food environments on obesity has been understudied. We address this gap by 1) examining the effect of food environments on adults' body size (BMI, waist circumference) and obesity; 2) measuring the heterogeneity of such effects by income and sex. Methods: This cross-sectional study analysed South Asia Biobank surveillance and environment mapping data for 12,167 adults collected between 2018 and 2020 from 33 surveillance sites in Bangladesh and Sri Lanka. Individual-level data (demographic, socio-economic, and health characteristics) were combined with exposure to healthy and unhealthy food environments measured with geolocations of food outlets (obtained through ground-truth surveys) within 300 m buffer zones around participants' homes. Multivariate regression models were used to assess association of exposure to healthy and unhealthy food environments on waist circumference, BMI, and probability of obesity for the total sample and stratified by sex and income. Findings: The presence of a higher share of supermarkets in the neighbourhood was associated with a reduction in body size (BMI, β = - 3∙23; p < 0∙0001, and waist circumference, β = -5∙99; p = 0∙0212) and obesity (Average Marginal Effect (AME): -0∙18; p = 0∙0009). High share of fast-food restaurants in the neighbourhood was not significantly associated with body size, but it significantly increased the probability of obesity measured by BMI (AME: 0∙09; p = 0∙0234) and waist circumference (AME: 0∙21; p = 0∙0021). These effects were stronger among females and low-income individuals. Interpretation: The results suggest the availability of fast-food outlets influences obesity, especially among female and lower-income groups. The availability of supermarkets is associated with reduced body size and obesity, but their effects do not outweigh the role of fast-food outlets. Policies should target food environments to promote better diets and reduce obesity

Formative research to design an implementation strategy for a postpartum hemorrhage initial response treatment bundle (E-MOTIVE): study protocol

BACKGROUND: Postpartum hemorrhage (PPH) is the leading cause of maternal death worldwide. When PPH occurs, early identification of bleeding and prompt management using evidence-based guidelines, can avert most PPH-related severe morbidities and deaths. However, adherence to the World Health Organization recommended practices remains a critical challenge. A potential solution to inefficient and inconsistent implementation of evidence-based practices is the application of a ‘clinical care bundle’ for PPH management. A clinical care bundle is a set of discrete, evidence-based interventions, administered concurrently, or in rapid succession, to every eligible person, along with teamwork, communication, and cooperation. Once triggered, all bundle components must be delivered. The E-MOTIVE project aims to improve the detection and first response management of PPH through the implementation of the “E-MOTIVE” bundle, which consists of (1) Early PPH detection using a calibrated drape, (2) uterine Massage, (3) Oxytocic drugs, (4) Tranexamic acid, (5) Intra Venous fluids, and (6) genital tract Examination and escalation when necessary. The objective of this paper is to describe the protocol for the formative phase of the E-MOTIVE project, which aims to design an implementation strategy to support the uptake of this bundle into practice. METHODS: We will use behavior change and implementation science frameworks [e.g. capability, opportunity, motivation and behavior (COM-B) and theoretical domains framework (TDF)] to guide data collection and analysis, in Kenya, Nigeria, South Africa, Sri Lanka, and Tanzania. There are four methodological components: qualitative interviews; surveys; systematic reviews; and design workshops. We will triangulate findings across data sources, participant groups, and countries to explore factors influencing current PPH detection and management, and potentially influencing E-MOTIVE bundle implementation. We will use these findings to develop potential strategies to improve implementation, which will be discussed and agreed with key stakeholders from each country in intervention design workshops. DISCUSSION: This formative protocol outlines our strategy for the systematic development of the E-MOTIVE implementation strategy. This focus on implementation considers what it would take to support roll-out and implementation of the E-MOTIVE bundle. Our approach therefore aims to maximize internal validity in the trial alongside future scalability, and implementation of the E-MOTIVE bundle in routine practice, if proven to be effective. TRIAL REGISTRATION: ClinicalTrials.gov: NCT0434166