Favoritism Toward Foreign and Domestic Brands: A Comparison of Different Theoretical Explanations

Five theoretical approaches can predict favoritism toward domestic and foreign brands. This article applies a contrastive perspective to examine social identity, personal identity, cultural identity, system justification, and categorical cognition theories and their attendant constructs. The authors propose a set of main-effects hypotheses as well as hypotheses related to both product and country moderation effects on attitudes toward and loyalty to domestic and foreign brands. They test the hypotheses on a sample of Chinese consumers with respect to salient brands from 12 product categories. The results indicate that three of the theoretical approaches examined can explain only one side of favoritism—most commonly favoritism toward domestic brands—but not favoritism toward both domestic and foreign brands. Consumer xenocentrism, a concept rooted in system justification theory, seems to provide more consistent predictions for both domestic- and foreign-brand bias

Notes on phytosociology of Juniperus excelsa in Macedonia (southern Balkan Peninsula)

Juniperus excelsa is an East Mediterranean species found also in marginal, sub-mediterranean regions of the southern part of the Balkan Peninsula. It prefers shallow soils in the warmest habitats of the zone of thermophilous deciduous forests. In the past the rank of alliance and the name of Juniperion excelsae-foetidissimae have been suggested for the vegetation dominated by Juniperus excelsa in the Balkan Peninsula. In this paper we present the valid description of the alliance in accordance with the International Code of Phytosociological Nomenclature. The validation of the Juniperion excelsae-foetidissimae required description of a new association - the Querco trojanae-Juniperetum excelsae. The Juniperion excelsae-foetidissimae is classified within the order of Quercetalia pubescentis Klika 1933 (the Quercetea pubescentis Doing-Kraft ex Scamoni et Passarge 1959)

Where does Sedum cepaea L. (Crassulaceae) – one of the rarest species of Croatian flora – really grow?

The distribution of Sedum cepaea in Croatia is limited to sciophilous or slightly heliophilous forest habitats in the zone dominated by Quercus petraea, developed on acidic types of soil above siliceous bedrock.We confirm a finding spot on Moslavačka gora and describe new localities on Zrinska gora (central Croatia). Two S. cepaea populations on Nikolino brdo [hill] in Topusko disappeared a century ago