Mitigating Trendy Cheap Fast Fashion's Negative Impact

Three studies are carried out in an attempt to provide a picture of clothing consumption and knowledge of fast fashion among young consumers, and investigate possibilities for more sustainable choices through analyses of the second-hand clothing market. The first study collects data from different second-hand clothing markets, whether direct from owner or through a second seller. Savings are calculated by scraping original and sale prices on regular markets. Content analyses of second-hand markets show a wide variation in discounts depending upon the type of clothing and channel used to purchase. We find independent resellers offer significant savings on higher quality clothing, but reselling used fast-fashion is not an attractive option due to its initial low price point. The second and third studies assess the attitude, behavior, and knowledge of fast fashion among young consumers and the possibility of education to decrease fast fashion consumption. These studies document the desire for fashionable clothing and expose the limited budget among young consumers. Some respondents spend all their discretionary income on clothing, and many times, purchased items are never worn. There is some indication that educating young consumers about real environmental impacts might shift purchases from quantity to quality, but educating consumers about the harm of fast fashion may be a slow difficult task

When high similarity copycats lose and moderate similarity copycats gain: The impact of comparative evaluation

Copycats imitate features of leading brands to free ride on their equity. The prevailing belief is that the more similar copycats are to the leader brand, the more positive their evaluation is, and thus the more they free ride. Three studies demonstrate when the reverse holds true: Moderate-similarity copycats are actually evaluated more positively than high-similarity copycats when evaluation takes place comparatively, such as when the leader brand is present rather than absent. The results demonstrate that blatant copycats can be less and subtle copycats can be more perilous than is commonly believed. This finding has implications for marketing theory and practice and trademark law

Building a transdisciplinary expert consensus on the cognitive drivers of performance under pressure: An international multi-panel Delphi study

IntroductionThe ability to perform optimally under pressure is critical across many occupations, including the military, first responders, and competitive sport. Despite recognition that such performance depends on a range of cognitive factors, how common these factors are across performance domains remains unclear. The current study sought to integrate existing knowledge in the performance field in the form of a transdisciplinary expert consensus on the cognitive mechanisms that underlie performance under pressure.MethodsInternational experts were recruited from four performance domains [(i) Defense; (ii) Competitive Sport; (iii) Civilian High-stakes; and (iv) Performance Neuroscience]. Experts rated constructs from the Research Domain Criteria (RDoC) framework (and several expert-suggested constructs) across successive rounds, until all constructs reached consensus for inclusion or were eliminated. Finally, included constructs were ranked for their relative importance.ResultsSixty-eight experts completed the first Delphi round, with 94% of experts retained by the end of the Delphi process. The following 10 constructs reached consensus across all four panels (in order of overall ranking): (1) Attention; (2) Cognitive Control—Performance Monitoring; (3) Arousal and Regulatory Systems—Arousal; (4) Cognitive Control—Goal Selection, Updating, Representation, and Maintenance; (5) Cognitive Control—Response Selection and Inhibition/Suppression; (6) Working memory—Flexible Updating; (7) Working memory—Active Maintenance; (8) Perception and Understanding of Self—Self-knowledge; (9) Working memory—Interference Control, and (10) Expert-suggested—Shifting.DiscussionOur results identify a set of transdisciplinary neuroscience-informed constructs, validated through expert consensus. This expert consensus is critical to standardizing cognitive assessment and informing mechanism-targeted interventions in the broader field of human performance optimization

The Convenience of Shopping via Voice AI: Introducing AIDM

The purpose of this paper is to propose an updated view of consumer choice based on AI and inherent convenience addiction to smart speakers. Following the MacInnis framework for developing conceptual contributions of summarization, integration, and delineation, we review the current consumer decision-making literature and theory to demonstrate consumers\u27 increasing tendency to outsource decisions to AI. Today\u27s customers value convenience: the less time and effort they spend on a purchase, the better they perceive the transaction. AI is taking convenience to higher levels for consumers as they outsource their decisions to bots and inherent algorithms. This is particularly accurate for low-involvement everyday purchases. Our study\u27s contribution is fourfold. First, we introduce a new model of AI-influenced decision-making (AIDM) processes. Second, our conceptual model suggests that managers need to change their interpretation of their customers\u27 decision-making-processes in the new, AI-influenced marketplace. The shift in consumers\u27 behavior toward reliance on home voice bots for purchase has significant implications for the retail sector. Third, our model differentiates between high and low involvement AI-influenced decision-making processes. Fourth, our study highlights how branding as we know it is challenged in an AI-dominated environment

Investigating the use of scent in a medical service environment

International audienc

The Use of Ambient Scent to Improve Children’s Hospital Experience

International audienceThis paper addresses whether or not the diffusion of scents will positively changeevaluations of a service experience and perceptions of personal wellness in a health serviceenvironment. Qualitative data was collected in a pediatric department and three situationswere examined: no scent situation, relaxing scent situation; and stimulating scent situation.The study revealed that both a relaxant and a stimulating odour improved the evaluation ofthe service experience in the pediatric service. It showed that the use of scent is helpful increating an experiential context, allowing the children to be more positive about their hospitalsta