Corporate Branding in Marketspace

Many existing companies have set up corporate websites in response to competitive pressures and/or the perceived advantages of having a presence in marketspace. However, the effect of this form of communication and/or way of doing business on the corporate brand has yet to be examined in detail. In this article we argue that the translation of corporate brand values from marketplace to marketspace is often problematic, leading to inconsistencies in the way that the brand values are interpreted. Some of issues discussed are: 1) the effect of changed organizational boundaries on the corporate brand, 2) the need to examine whether it is strategically feasible to translate the corporate brand values from marketplace to marketspace, 3) the inherent difficulty in communicating the emotional aspects of the corporate brand in marketspace, and 4) the need to manage the online brand, in terms of its consistency with the offline brand. The conclusion reached is that a necessary part of the process of embracing marketspace as part of a corporate brand strategy is a plan to manage the consistency and continuity of the corporate brand when applied to the Internet. In cases where this is not achievable, a separate corporate brand or a brand extension is a preferable alternative

Constraining the Anomalous Microwave Emission Mechanism in the S140 Star Forming Region with Spectroscopic Observations Between 4 and 8 GHz at the Green Bank Telescope

Anomalous microwave emission (AME) is a category of Galactic signals that cannot be explained by synchrotron radiation, thermal dust emission, or optically thin free-free radiation. Spinning dust is one variety of AME that could be partially polarized and therefore relevant for ongoing and future cosmic microwave background polarization studies. The Planck satellite mission identified candidate AME regions in approximately $1^\circ$ patches that were found to have spectra generally consistent with spinning dust grain models. The spectra for one of these regions, G107.2+5.2, was also consistent with optically thick free-free emission because of a lack of measurements between 2 and 20 GHz. Follow-up observations were needed. Therefore, we used the C-band receiver (4 to 8 GHz) and the VEGAS spectrometer at the Green Bank Telescope to constrain the AME mechanism. For the study described in this paper, we produced three band averaged maps at 4.575, 5.625, and 6.125 GHz and used aperture photometry to measure the spectral flux density in the region relative to the background. We found if the spinning dust description is correct, then the spinning dust signal peaks at $30.9 \pm 1.4$ GHz, and it explains the excess emission. The morphology and spectrum together suggest the spinning dust grains are concentrated near S140, which is a star forming region inside our chosen photometry aperture. If the AME is sourced by optically thick free-free radiation, then the region would have to contain HII with an emission measure of $5.27^{+2.5}_{-1.5}\times 10^8$ $\rm{cm^{-6}\,pc}$ and a physical extent of $1.01^{+0.21}_{-0.20} \times 10^{-2}\,\rm{pc}$. This result suggests the HII would have to be ultra or hyper compact to remain an AME candidate.Comment: 21 pages, 14 figures. Submitted to Ap

Teaching With Computers: A Cautionary Finding In An Accounting Class

The study assesses the effects of a hypertext learning aid and GPA on performance in advanced financial accounting. Results indicate that the type of learning aid and GPA significantly affect performance. High GPA students performed better than did the low GPA students. In the study, two versions of the hypertext learning aid were utilized by two different groups of students and compared to a third group of students who had no hypertext learning aid. Use of the full version of the hypertext learning aid results in the lowest performance while students using a modified version of the hypertext learning aid attained the highest exam performance. These differences were found to be statistically significant. Differences in performance between those students who used the modified version and those who used no program were not significant, however. The difference between the full version of the learning aid and the modified version of the learning aid is the degree of information provided to the students; the full version providing the most detailed information. The results suggest that instructors must be careful in the design and use of learning aids

Impact of Chlamydia and Gonorrhea in Georgia: An Urban / Rural Comparison (2000-2004)

Background: In 2005, 33,562 cases of chlamydia and 15,860 cases of gonorrhea were reported in the State of Georgia, respectively corresponding to 3.4% and 4.7% of all cases reported nationally (CDC, 2005). Disparities of infection with respect to race and gender are evident for both diseases. The objective of this study was to determine the magnitude of chlamydia and gonorrhea in rural Georgia compared to urban areas of the state. Methods: County level data necessary for analysis were acquired using the Georgia Division of Public Health’s Online Analytical Statistical Information System database (GDHR, 2007). Rates of infection by gender and race (black vs. white) were aggregated over a five year period (2000 – 2004) and indirectly adjusted using Georgia as the standard. Rates for rural counties, defined as populations less than 35,000, were statistically compared to urban rates using a test of proportions (α = 0.05). Additionally, rate ratios and 95% confidence intervals were calculated to further quantify risk. Results: Although variation exists, data suggest infection of both diseases in Georgia is an urban problem, disproportionately impacting black residents. For chlamydia, adjusted rates for white males (21.0/100,000) and black males (313.9/100,000) were significantly higher in urban counties. Quantified risk as indicated by rate ratios [RR] and 95% confidence intervals [95%CI] suggest an 18% increase of risk among white males (RR = 1.18; 95%CI = 1.07, 1.30) and 33% increase of risk among black males (RR = 1.33; 95%CI = 1.27, 1.38). Among females, rates in rural areas of the state were higher for whites (121.9/100,000) and blacks (1,045.5/100,000). However, these differences were not significant. For gonorrhea, rates in urban areas were significantly higher among white males (15.5/100,000), black males (519.6/100,000), and black females (414.2/100,000) as compared to rural populations. Additionally, elevated risk of gonorrhea among these groups ranged from a 10% increase among black females (RR = 1.10; 95%CI = 1.07, 1.14) in urban areas to a 65% increase among white males (RR = 1.64; 95%CI = 1.43, 1.85) in urban areas. Conclusions: The State of Georgia continues to report two of the most common sexually transmitted infections at an alarming rate. The disproportionate impact of minorities is evident, although further assessment of the variation between urban and rural areas is warranted to more fully explain risk of infection

Tribology: The Story of Lubrication and Wear

Topics addressed include: lubrication and design of high speed rolling element bearings, high speed gears, and traction drives

Multi-Level Evaluation of a Perinatal Health Program in Rural Southeast Georgia

Problem: Infant mortality has declined steadily in the past decade, however, significant disparities associate with lack of adequate perinatal health services and barriers to access disproportionately impact women residing in rural areas. In Georgia, data suggest significant challenges with respect to birth outcomes, and this problem seems to be exacerbated in rural regions of state. The objective of this presentation is to report on the impact of a regional perinatal health care collaborative implemented in rural southeast Georgia. Method: Analysis of pre-intervention and post-intervention birth outcomes (gestational age, birth weight and infant mortality) served as the focal point programmatic evaluation. Differences in mean gestational age and mean birth weight were analyzed using a t-test (α = 0.05). Proportional differences in low birth weight and infant mortality were assessed using the chi-square test (α = 0.05). Differences were investigated relative to race (white and nonwhite). Results: Analysis of white participants showed no significant difference in any birth outcomes investigated. Furthermore, analysis of non-white PHP participants suggested significant improvements in all birth weight (p \u3c 0.001), gestational age (p = 0.007), low birth weight (p = 0.002), and infant mortality (p = 0.007). Conclusion: The perinatal health program in southeast Georgia demonstrated considerable effectiveness as measured through pre-intervention and post-intervention birth outcomes. The potential for improved health outcomes of high risk pregnant women and infants as a result of adequate perinatal care may also lead to the achievement of Healthy People 2010 within this region

Global Journalist: Iraq War and the Israeli-Palestinian Conflict

In this Sepember 26, 2002 episode of Global Journalist, host Stuart Loory and four journalists discuss the Israeli-Palestinian conflict and the upcoming war against Iraq. Guests from the US, Palestine, Israel and France discuss how the invasion of Iraq would bring impact to the Arab world and Israel, as the US is making its effort to gain support from European allies to its cause in Iraq

Making sense of IL-6 signalling cues in pathophysiology

Unravelling the molecular mechanisms that account for functional pleiotropy is a major challenge for researchers in cytokine biology. Cytokine–receptor cross-reactivity and shared signalling pathways are considered primary drivers of cytokine pleiotropy. However, reports epitomized by studies of Jak-STAT cytokine signalling identify interesting biochemical and epigenetic determinants of transcription factor regulation that affect the delivery of signal-dependent cytokine responses. Here, a regulatory interplay between STAT transcription factors and their convergence to specific genomic enhancers support the fine-tuning of cytokine responses controlling host immunity, functional identity, and tissue homeostasis and repair. In this review, we provide an overview of the signalling networks that shape the way cells sense and interpret cytokine cues. With an emphasis on the biology of interleukin-6, we highlight the importance of these mechanisms to both physiological processes and pathophysiological outcomes

Mesoscale Hydrographic Variability in the Vicinity of Points Conception and Arguello During April May 1983: The OPUS 1983 Experiment

In April and May 1983, interdisciplinary oceanographic observations were made of upwelling events in the Point Conception area off southern California. The principal objective was to observe the structure and time dependence of the upwelling system. To accomplish this, two ships, two aircraft, moorings, drogues, and satellite imagery were all included in the observational effort. During the intensive measurement period three main upwelling events and two intervening relaxation or downwelling intervals were sampled during what was a period of overall longer-term sea surface warming. Surface temperatures during upwelling were as low as 10.5°C in the upwelling center between Point Arguello and Point Conception, while during periods of nonupwelling winds, temperatures reached 14°–15°C in the same area. The upwelling center was also a source of higher-salinity water (33.7‰) relative to the offshore waters that were anomalously fresh (33.3‰). Upwelling was observed off Point Arguello, Point Conception, and the area between with a possible lag of up to a day at Point Conception relative to the other areas. The upwelling plume as observed by surface mapping and remote sensing tended to move in a variety of directions from SE to SW. Part of the movement was usually into the Santa Barbara Channel, but other parts of the plume occasionally moved southwestward. There was no obvious correlation of plume direction with the wind. During relaxation events the entire region was covered by a 10- to 20-m-thick warm (14°–16°C), fresh