Scrutinising the British Monarchy: The corporate brand that was shaken, stirred and survived

Purpose – The principal purposes of this article are to provide normative advice in terms of managing the British Monarchy as a Corporate Heritage Brand and to reveal the efficacy of examining a brand’s history for corporate heritage brands generally. Design/methodology/approach – Taking a case history approach, this article examines critical events in the Crown’s history. This article is also informed by the diverse literatures on the British Monarchy and also marshals the identity literatures and the nascent literature relating to corporate brands. Six critical incidents that have shaped the monarchy over the last millennium provide the principal data source for this article. Findings - In scrutinising key events from the institution’s historiography it was found that the management and maintenance of the Crown as a corporate brand entail concern with issues relating to (1) continuity (maintaining heritage and symbolism), (2) visibility (having a meaningful and prominent public profile), (3) strategy (anticipating and enacting change), (4) sensitivity (rapid response to crises), (5) respectability (retaining public favour), and (6) empathy (acknowledging that brand ownership resides with the public). Taking an integrationist perspective, the efficacy of adopting a corporate marketing approach/philosophy is also highlighted. Research limitations – The insights derived from this article are based on the extant literatures on the Monarchy: richer insights would, of course, be derived from undertaking research within the institution. However, the difficulty in gaining access to the Royal Household in undertaking empirical/publishable research renders most methodologies currently used within management research virtually unavailable. Practical implications – There are two. In terms of the Crown a new tripartite dictum is offered which is broader in scope than Bagehot’s and takes account of the Monarchy’s constitutional, societal and symbolic obligations. As such, the Crown should be Dutiful to the tenets of a constitutional monarchy; Devoted to the peoples of the realm and Dedicated to maintaining royal symbolism. In terms of the management of corporate brands/heritage brands a five- faceted approach/modus operandi is introduced which is called: ‚Chronicling the Corporate Brand.‛ These are: (a) chronicling the brand’s history; (b) assembling a cross-section of individuals to set down the corporate brand narrative; (c) documenting and communicating the insights from the aforementioned (d) marshalling the narrative vis a vis corporate brand management/crisis management; (e) revisiting the brand’s history for new insights. Originality/value – This is one of the first articles to examine the British Monarchy through a corporate branding lens. It confirms that the Crown is analogous to a corporate brand and, therefore, ought to be managed as such

Higher Order Predictive Functional Control versus dynamical matrix control for a milk pasteurisation process: Transfer function versus finite step response internal models

Predictive functional control (PFC), a model pre- dictive control algorithm, has been proven to be very suc- cessful in a wealth of industrial applications due to its many laudable attribute, such as its s implicity and intuitive appeal. For simple single input single output processes, PFC applica- tions use a first-order plus delay internal model and, as long as such models improve the control over classical control strategies, then their use remains justified. In this paper, a higher order internal PFC model is considered in order to reduce any possible plant-model mismatch, where the inter- nal model is formulated as a series of cascaded or parallel first-order systems. The control approach is compared to a more conventional over parameterized dynamical matrix control (DMC) approach, used extensively for Multi-Input Multi-Output systems in the petrochemical industry. This paper demonstrates the benefits of the PFC higher order formulation for a typical milk pasteurisation plant, with sig- nificant improvements in the variances of both controlled and manipulated variables when compared to a first-order PFC. In this aspect, the higher order controller competes well with DMC performances, however, using a much more sim- pler and compact internal model form

The Lightwave Programme and Roadshow: An Overview and Update

While optics and photonics are exciting disciplines with much research, industrial, and economic potential in the 21st century, this appreciation is only shared by a limited number of science, technology, engineering, and mathematics (STEM) experts, and there is a recognized STEM skills shortage. To widen the pool of talent, it is essential to expose students to optics and photonics throughout their education and particularly starting at a young age. The Lightwave programme, consisting of an interactive collection of photonics demonstrations and experiments targeted for primary school students, was thus created to facilitate this endeavor. The programme is run by doctoral students forming a team of “Lightwave ambassadors”. All the demonstrations that comprise Lightwave can be easily integrated into a physics curriculum, enabling educators to generate more student interest and enhance the image of science through an interactive pedagogy. We provide a description of the programme at its initial inception, and report on the recent additions and updates that have brought about its success, moving from a purely outreach driven focus to engaging pupils with our own research. We also discuss our approach to ensuring that our team of ambassadors are from diverse backgrounds and use both male and female students as role models. Finally, we reflect on how evaluation methods to obtain feedback from our activities are key to Lightwave's sustainability and in improving the perception of optics and photonics

Особенности агрессивного поведения при киндлинге в условиях применения кетогенной диеты и модификации продукции оксида азота

В опытах на крысах линии Вистар с воспроизведением моделифармакологического киндлинга с помощьюповторного применения коразола в подпороговой дозе (25,0 мг/кг, в/бр) отмечено снижение порога развития агрессивного поведения в тестах драк пар животных на электродном полу. Под влиянием L-аргинина (150,0 мг/кг, в/бр) и кетогенной диеты (КД) (2 нед.), не оказывающих эффекта при самостоятельном применении, отмечалось увеличение порога агрессивности у киндлинговых крыс на 72,7 % в сравнении с исходнымзначением. Под влиянием L-NAME (50,0 мг/кг, в/бр) у интактных и киндлинговых крыс отмечалось достоверное снижение порога возникновения агрессивных реакций и устранение эффектов КД.In Wistar rats kindled via repeated intraperitoneal corazol administration (25.0 mg/kg, i. p.) the reduction of the threshold of aggressive reactions precipitation was seen in test of pairs of animals fighting on electrode floor. L-arginin (150 mg/kg, i. p.) combined with ketogenic diet (KD) (2 weeks) caused the heightening of the threshold of aggressive reactions of rats while separatively applied they had no effects. Threshold raised by 72.7% in comparison with the initial level detected at stage of kindled seizures development. L-NAME (50.0 mg/kg, i. p.) induced significant reduction of the threshold of aggressive reactions both in intact and kindled rats, and abolished effects of RD

Infrared behavior of graviton-graviton scattering

The quantum effective theory of general relativity, independent of the eventual full theory at high energy, expresses graviton-graviton scattering at one loop order O(E^4) with only one parameter, Newton's constant. Dunbar and Norridge have calculated the one loop amplitude using string based techniques. We complete the calculation by showing that the 1/(d-4) divergence which remains in their result comes from the infrared sector and that the cross section is finite and model independent when the usual bremsstrahlung diagrams are included.Comment: 12 pages, uses axodra

The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum.

© John M.T. Balmer. Published by Emerald Publishing Limited. Purpose – (a) Introduces a new strategic framework entitled, “The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum” and (b) elucidates the central and strategic importance of corporate identity. Design/methodology/approach – Article and framework is informed by: (i) corporate marketing and strategic perspectives; (ii) incorporation of the legal theory of the firm, social identity branch theories, and stakeholder theory; (iii) discernment of corporate identity effects and management in terms of a continuum; and (iv) accommodation of Tagiuri’s (1982) scholarship. Findings – the formal introduction and explication of “The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum”. Corporate identity management is an on-going strategic senior management/strategic requisite. Notably, the legal theory of company law – routinely overlooked – and its impact on corporate identity management is accepted, acknowledged and accommodated. The importance of stakeholders and stakeholder identification (a derivative of social identity theory) is underscored. Practical implications – Via the explication of the continuum, managers can: 1 comprehend the nature and importance of corporate identity; 2 appreciate that corporate identity adaptation/change is on-going; 3 comprehend its interface/s with corporate communications, stakeholder attributed identities, identifications and the business environment; 4 understand the need for on-going fidelity to an institution’s legally-based core purposes and corporate identity traits (juridical identity); and 5 cognise the efficacy of constant stakeholder and environmental analysis. Corporate identity sustainability requires corporate identity to be advantageous, beneficial, critical, differentiating and effectual. Stakeholder prioritisation is not solely dependent on power, legitimacy, and urgency, but on legality, efficacy, ethicality, and temporality as well. Originality/value –The model’s/framework’

Ac-induced disruption of the doubleDs structure in tomato

The maize doubleDs element is stably maintained in the tomato genome. Upon the subsequent introduction of Ac into a plant containing doubleDs, disruption of the doubleDs structure and DNA rearrangements at the site of the doubleDs element were observed. No indications were obtained for excision of the complete doubleDs structure. The consequences of transactivation of doubleDs in these experiments are different from those described for transactivation of single Ds elements in tomato. The mechanisms by which such rearrangements could have occurred in tomato are discussed in relation to complex insertions containing doubleDs in maize

A Quantum Mechanical Model of Spherical Supermembranes

We present a quantum mechanical model of spherical supermembranes. Using superfields to represent the cartesian coordinates of the membrane, we are able to exactly determine its supersymmetric vacua. We find there are two classical vacua, one corresponding to an extended membrane and one corresponding to a point-like membrane. For the ${\mathcal N} = 2$ case, instanton effects then lift these vacua to massive states. For the ${\mathcal N} = 4$ case, there is no instanton tunneling, and the vacua remain massless. Similarities to spherical supermembranes as giant gravitons and in Matrix theory on pp-waves is discussed.Comment: 9 page

Gravity duals of half-BPS Wilson loops

We explicitly construct the fully back-reacted half-BPS solutions in Type IIB supergravity which are dual to Wilson loops with 16 supersymmetries in $\mathcal{N}=4$ super Yang-Mills. In a first part, we use the methods of a companion paper to derive the exact general solution of the half-BPS equations on the space $AdS_2 \times S^2 \times S^4 \times \Sigma$, with isometry group $SO(2,1)\times SO(3) \times SO(5)$ in terms of two locally harmonic functions on a Riemann surface $\Sigma$ with boundary. These solutions, generally, have varying dilaton and axion, and non-vanishing 3-form fluxes. In a second part, we impose regularity and topology conditions. These non-singular solutions may be parametrized by a genus $g \geq 0$ hyperelliptic surface $\Sigma$, all of whose branch points lie on the real line. Each genus $g$ solution has only a single asymptotic $AdS_5 \times S^5$ region, but exhibits $g$ homology 3-spheres, and an extra $g$ homology 5-spheres, carrying respectively RR 3-form and RR 5-form charges. For genus 0, we recover $AdS_5 \times S^5$ with 3 free parameters, while for genus $g \geq 1$, the solution has $2g+5$ free parameters. The genus 1 case is studied in detail. Numerical analysis is used to show that the solutions are regular throughout the $g=1$ parameter space. Collapse of a branch cut on $\Sigma$ subtending either a homology 3-sphere or a homology 5-sphere is non-singular and yields the genus $g-1$ solution. This behavior is precisely expected of a proper dual to a Wilson loop in gauge theory.Comment: 62 pages, LaTeX, 6 figures, v2: minor change