Quality of life in cities of Galicia: an empirical application

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La calidad de vida de las ciudades gallegas: una aplicación empírica

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Aproximación a la tipología de las promociones de ventas en la prensa diaria desde la perspectiva del comercio minorista

Las promociones de ventas se han convertido en una de las principales técnicas de marketing aplicadas en el sector de la prensa diaria en los últimos años. En este contexto, las distintas cabeceras han desarrollado multitud de campañas de promoción de ventas de una gran variedad tipológica y dirigidas a segmentos muy diferentes. La presente investigación tiene como finalidad analizar este tipo de técnica desde el punto de vista de quien mejor conoce la respuesta del consumidor a estas campañas: el minorista, en este caso el kioskero. De este modo se trata de contrastar que tipos de promociones son más efectivas a juicio del detallista y si esto es coherente con la planificación de las campañas desarrolladas por los responsables de las cabeceras en los últimos años.Sales promotion has become one of the main marketing tools applied in the daily press sector in the last years. In this context, the different heads have developed multitude of sales promotion campaigns of many types and directed to different segments. The present investigation has the purpose of analyzing this type of tool from the point of view of who best knows consumer reaction to these campaigns: the retailer. Thus, this paper intends to detect what kind of promotions are more effective in the retailers´ opinion and if these results are coherent with campaign planning developed by those in charge of heads in last years

SARS-CoV-2 Omicron BA.1 variant breakthrough infections in nursing home residents after an homologous third dose of the Comirnaty® COVID-19 vaccine: Looking for correlates of protection

8 páginas, 2 figuras. Texto completo en PubMedCentral: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9348298/pdf/JMV-94-4216.pdfWe investigated whether peripheral blood levels of SARS-CoV-2 Spike (S) receptor binding domain antibodies (anti-RBD), neutralizing antibodies (NtAb) targeting Omicron S, and S-reactive-interferon (IFN)-γ-producing CD4+ and CD8+ T cells measured after a homologous booster dose (3D) with the Comirnaty® vaccine was associated with the likelihood of subsequent breakthrough infections due to the Omicron variant. An observational study including 146 nursing home residents (median age, 80 years; range, 66-99; 109 female) evaluated for an immunological response after 3D (at a median of 16 days). Anti-RBD total antibodies were measured by chemiluminescent immunoassay. NtAb were quantified by an Omicron S pseudotyped virus neutralization assay. SARS-CoV-2-S specific-IFNγ-producing CD4+ and CD8+ T cells were enumerated by whole-blood flow cytometry for intracellular cytokine staining. In total, 33/146 participants contracted breakthrough Omicron infection (symptomatic in 30/33) within 4 months after 3D. Anti-RBD antibody levels were comparable in infected and uninfected participants (21 123 vs. 24 723 BAU/ml; p = 0.34). Likewise, NtAb titers (reciprocal IC50 titer, 157 vs. 95; p = 0.32) and frequency of virus-reactive CD4+ (p = 0.82) and CD8+ (p = 0.91) T cells were similar across participants in both groups. anti-RBD antibody levels and NtAb titers estimated at around the time of infection were also comparable (3445 vs. 4345 BAU/ml; p = 0.59 and 188.5 vs. 88.9; p = 0.70, respectively). Having detectable NtAb against Omicron or SARS-CoV-2-S-reactive-IFNγ-producing CD4+ or CD8+ T cells after 3D was not correlated with increased protection from breakthrough infection (OR, 1.50; p = 0.54; OR, 0.0; p = 0.99 and OR 3.70; p = 0.23, respectively). None of the immune parameters evaluated herein, including NtAb titers against the Omicron variant, may reliably predict at the individual level the risk of contracting COVID-19 due to the Omicron variant in nursing home residents.Ignacio Torres (Río Hortega Contract; CM20/00090), Estela Giménez (Juan Rodés Contract, JR18/00053), and Eliseo Albert (Juan Rodés Contract; JR20/00011) hold contracts funded by the Carlos III Health Institute (cofinanced by the European Regional Development Fund, ERDF/FEDER). Ron Geller holds a Ramon y Cajal fellowship from the Spanish Ministerio de Economía y Competitividad (RYC‐2015‐17517). This study work was supported by Instituto de Salud Carlos III, Madrid, Spain (FIS, PI21/00563) to David Navarro, and by the European Commission NextGenerationEU fund (EU 2020/2094), through CSIC's Global Health Platform (PTI Salud Global) to Ron Geller.Peer reviewe

The Asymmetric Emotional Associations to Beverages: An Approach through the Theory of Positive Asymmetry

Consumers experience mainly positive emotions in response to food products, and the reason is that, for most individuals, eating and drinking is a pleasurable experience. On this premise, in light of the Theory of Positive Asymmetry, this study answers the following question: “What emotions prevail in beverage consumption?” A MANOVA test was developed comparing emotions associated with spirits (n = 247), alcoholic beverages (n = 560) and non-alcoholic beverages (n = 254). The findings report that the positive asymmetry of emotions occurs in beverage consumption, regardless of the type of beverage product, since pleasant or positive emotions are primarily associated with beverages’ consumption. The analysis suggests that individuals predominantly associate beverages with pleasant emotions, regardless of the type of beverage, while the level of alcohol content seems to be influencing the different emotions and affect. The research results provide valuable insights to help managers and marketers understand the choice and preference for different beverages

Quality of life in cities of Galicia: an empirical application

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From strategic planning to urban marketing: towards the immaterial city

El presente artículo hace una revisión de cómo han realizado distintos tipos de ciudades su posicionamiento en el sistema global mediante el estudio de casos significativos. En la parte empírica, se realiza un análisis comparativo entre las actuaciones urbanas realizadas por 37 ciudades en dos periodos de tiempo diferentes: entre 1980 y 1995, que corresponde a la etapa de transición industrial, y entre 1995 y 2005, que responde a la etapa postindustrial. Se concluye que aquellas actuaciones vinculadas a la calidad de vida urbana y al marketing urbano han ido adquiriendo mayor relevancia que otras más vinculadas a la planificación estratégica de carácter económico. Asimismo, las actuaciones de marcado carácter material dejan paso a otras más relacionadas con aspectos inmateriales. En suma, se observa un proceso de transición desde un modelo basado en los elementos tangibles de una ciudad hacia otro más preocupado en la búsqueda elementos inmateriales.This article reviews different city case studies in terms of their positioning in the global city system. In the empirical section there is a comparative analysis of 37 urban experiences across two periods of time: 1980-1995 which corresponds to the industrial transition, and 1995-2005 which relates to the post-industrial stage. The article concludes that actions relating to urban quality of life and urban marketing are becoming more important than others more related to strategic economic planning. Furthermore actions of a more material nature are giving way to more immaterial ones. As such, a transition process can be observed from a model based on tangible elementos of the city towards one more concerned with the recovery of more intangible assets.S