Toward behavioural innovation economics – Heuristics and biases in choice under novelty

A framework for ‘behavioural innovation economics’ is proposed here as a synthesis of behavioural economics and innovation economics in the specific context of choice under novelty. We seek to apply the heuristics and biases framework of behavioural economics to the study of the innovation process in order to map and analyze systematic choice failures in the innovation process. We elaborate the distinction between choice under uncertainty and choice under novelty, as well as drawing out the ‘efficient innovation hypothesis’ implicit in most behavioural models of innovation. The subject domain of a research program for behavioural innovation economics is then briefly outlined in terms of a catalogue of characteristic ways in which choice under novelty renders innovation processes subject to failure.

Evolutionary Microeconomics and the Theory of Expectations

This paper sketches a framework for the analysis of expectations in an evolutionary microeconomics. The core proposition is that expectations form a network structure, and that the geometry of that network will provide a suitable guide as to the dynamical behaviour of that network. It is a development towards a theory of the computational processes that construct the data set of expectations. The role of probability theory is examined in this context. Two key issues will be explored: (1) on the nature and stability of expectations when they form as a complex network; and (2), the way in which this may be modelled within a multi-agent simulation platform. It is argued that multi-agent simulation (a-life) techniques provide an expedient analytical environment to study the dynamic nature of mass expectations, as generated or produced objects, in a way that bridges micro and macroeconomics.

An entrepreneurial model of economic and environmental co-evolution

A basic tenet of ecological economics is that economic growth and development are ultimately constrained by environmental carrying capacities. It is from this basis that notions of a sustainable economy and of sustainable economic development emerge to undergird the ‘standard model’ of ecological economics. However, the belief in ‘hard’ environmental constraints may be obscuring the important role of the entrepreneur in the coevolution of economic and environmental relations, and hence limiting or distorting the analytic focus of ecological economics and the range of policy options that are considered for sustainable economic development. This paper outlines a co-evolutionary model of the dynamics of economic and ecological systems as connected by entrepreneurial behaviour. We then discuss some of the key analytic and policy implications.

Awareness in innovators: from ‘outside the box’ to ‘inside the bubble’

Innovation is sometimes perceived as a linear and sequential process, and at other times as multidimensional. Based on the common thread of 'awareness' that grounds many theories on innovation, we analyze the idea that a flexible informational awareness accounts for both perceptions within the same overall innovation strategy. To show this, we propose using a simple theoretical setup that yields an intuitive and tractable visualization - in the form of thought bubbles - for the process of innovation. We discuss the application of this visualization to the process of idea search and to the types of knowledge commons

Why evolutionary realism underpins evolutionary economic analysis and theory: A reply to Runde's critique

This paper offers a reply to Jochen Runde's critical appraisal of the ontological framework underpinning Dopfer and Potts's (2008) General Theory of Economic Evolution. We argue that Runde's comprehensive critique contains several of what we perceive to be misunderstandings in relation to the key concepts of ‘generic' and ‘meso' that we seek here to unpack and redres

Micro-meso-macro

Abstract.: Building on the ontology of evolutionary realism recently proposed by Dopfer and Potts (forthcoming), we develop an analytical framework for evolutionary economics with a micro-meso-macro architecture. The motive for reconception is to make clear the highly complex and emergent nature of existence and change in economic evolution. For us, the central insight is that an economic system is a population of rules, a structure of rules, and a process of rules. The economic system is a rule-system contained in what we call the meso. From the evolutionary perspective, one cannot directly sum micro into macro. Instead, we conceive of an economic system as a set of meso units, where each meso consists of a rule and its population of actualizations. The proper analytical structure of evolutionary economics is in terms of micro-meso-macro. Micro refers to the individual carriers of rules and the systems they organize, and macro consists of the population structure of systems of meso. Micro structure is between the elements of the meso, and macro structure is between meso elements. The upshot is an ontologically coherent framework for analysis of economic evolution as change in the meso domain - in the form of what we call a meso trajectory - and a way of understanding the micro-processes and macro-consequences involved. We believe that the micro-meso-macro analytical framework can greatly enhance the focus, clarity, and, ultimately, power, of evolutionary economic theor

Fashion, growth and welfare: An evolutionary approach

The task of this paper is to explore the interplay between fashion, consumer lifestyles and economic growth in the context of a world of technological change in which the menu of possibilities that consumers face is constantly changing and tending to increase in length. Our working definition of ‘fashion’ is simple, namely the tendency or behavioural norm of actors to adopt certain types or styles of customs or commodities nearly simultaneously, only to adopt a different type or style of custom or commodity in future periods. The demand spikes associated with fashion may pertain to newly introduced products or to products that have been around for some time; they may also occur in hybrid cases where a seemingly defunct product or genre is given a brief rebirth by being reincarnated in terms of a new technology

Bounded rationality and decomposability: The basis for integrating cognitive and evolutionary economics

This paper explores the interconnections between two of Herbert Simon's key concepts, bounded rationality and decomposability, and show how this unity provides the starting point for merging cognitively focused approaches to behavioral economics with evolutionary/institutional economics into a coherent single framework. It does this by showing how the authors' ways of looking at the world were influenced by Simon's thinking: in the case of Earl, this led initially to a check-list view of choice that helped to make sense of the role of non-price factors in international trade and the de-industrialization problem in the UK in the 1970s, while the notion that resilient systems tend to be structurally decomposable helped make sense of why sharp rises in prices of 'basic' products can produce crises. Potts came to see the economic system as a multi-level system of partially decomposable systems that agents developed as a means of coping with bounded rationality. The paper ends by reflecting on potential for instability as the world economy becomes increasingly globalized and its web of connections potentially more intricate

Seeking Sustainability: COSA preliminary analysis of sustainability initiatives in the coffee sector

The growing economic value and consumer popularity of sustainability standards inevitably raise questions about the extent to which their structure and dynamics actually address many environmental, economic and public welfare issues. The Committee on Sustainable Assessment (COSA) was formed, in part, to develop a scientifically credible framework capable of assessing the impacts associated with the adoption of sustainability initiatives. This paper examines the pilot phase of vetting and testing the COSA method, an innovative management tool used to gather and analyze data using economic, environmental and social metrics.sustainability initiatives, standards, organic, fair trade, Rainforest, social, environmental, economic certification