Exploration dimensions of local wisdom and their impact to sustain marketing performance

Local wisdom had been adopted by business practices in an area or region aside from modern marketing theory which is used by marketers to enhance market share and increase profitability. Local wisdom is becoming increasingly common in business practices in global markets including the Indonesian market. The aim of this paper is to examine the important elements of local wisdom and its relation to marketing performance mediated by product, price, promotion and place. Quantitative analysis employed with data collected from two hundred and fifty Indonesian businessmen engaged in the textile and garments industries have been used in this study. Multidimensional scaling is used to explore the data for mapping or search for an object in the configuration of a number of low dimensional space based on the size of the proximity between objects studied. The Structural Equation Modelling has been used to analyze the indicator variables, latent variables and measurement error variables, to identify the dimensions and to measure the effect or the degree of relationship between factors that have been identified through related dimensions. The influence of one variable with other variables proved to be positive and significant, that is the local wisdom variables have a positive effect on the product and on the price. The study shows that local wisdom has no significant influence on the marketing performance, while other variables have significant influence to one another.peer-reviewe

The Mediating Effects of Brand Preference to Customer Satisfaction

The purpose of this study is to analyze the influence of  brand preference to customer satisfaction (advertiser). Samples consists of one hundred and  twenty persons of decision makers of government advertisemen programs in various government agencies and state owned companies. Data was collected by using self-completed questionnaire. Structural Equation Modelling used to analyze the indicator variables, latent variables and measurement error variables  to determine of causal brand awareness, brand association, brand extension, perceived quality to customer satisfaction through  brand preference of Sindo Media (MNC Group). The finding reveals a significant influence on mediated variables. While Brand awareness, Brand association, Brand extension, Perceived quality, has a significant influence on customer satisfaction. That means Brand preference has significant influence to customer satisfaction

The effect between ServQual, trust, and leadership toward inpatient’s satisfaction at Lawang Municipal’s CMC

The purpose of this study is to analysis how trust, leadership, and service quality affect inpatient satisfaction at Community Medical Center, Lawang Municipal, South Sumatra. Inpatient satisfaction is one of the dependent variables, while service quality, trust, and leadership are the independent variables. There were 40 patients who responded to the survey. This research is the quantitative method using multiple regression analysis. Trust, leadership, and service quality had found to have a positive impact toward inpatient’s satisfaction at the Pendopo Inpatient Community Medical Center, while service quality had a negative impact. The trust variable makes the most contribution to inpatient satisfaction, followed by the leadership variable and the service quality variable (negative contribution)

Implementasi Layanan Terpadu Di Kabupaten/Kota

243 hlm.: - ; 23 cm

Tambahan Penghasilan Bagi Pegawai Negeri Sipil Daerah

x, 113 hlm.; 21x14.4 c

Implementasi Layanan Terpadu Di Kabupaten/Kota

243 hlm.: - ; 23 cm

PENGARUH DIMENSI BUDAYA DAN KOMUNIKASI TERHADAP PRESEPSI KONSUMEN SERTA IMPLIKASINYA TERHADAP PURCHASE DECISION PELANGGAN E-COMMERCE DI JAKARTA

Teknologi informasi yang berkembang sangat pesat dimanfaatkan oleh sektor usaha dan industry untuk meningkatkan produktifitas. Salah satu cara dengan menggunakan platform ecommerce, cara ini dinilai sangat potensial karena Indonesia merupakan salah satu market ecommerce terbesar di Asia Tenggara. Masyarakat atau pengguna internet kini lebih cenderung membeli ataupun review barang atau jasa secara on-line. Artinya preferensi pembelian sebagian masayarakat mulai mengalami perubahan, hal ini membuat pergeseran budaya pembelian dari konvensional menjadi secara on-line. Maka adanya pergeseran budaya dengan ditunjang penggunaan instrumen komunikasi pemasaran oleh sektor usaha, dapat diukur prespsi konsumen atas e-commerce yang kemudian apakah berimplikasi terhadap purchase decision. Obyek penelitian ini adalah pelanggan e-commerce di Jakarta lalu teknik penentuan sample adalah non probability sampling dengan jumlah sample sebanyak 120 responden. Metode analisis menggunakan Structural Equation Model berbasis variance atau Partial Least Square. Berdasarkan analisis jawaban angket responden didapati seluruh indikator dinyatakan valid dan reliable dan model yang diteliti dikategorikan marginal fit. Hasil penelitian dapat disimpulkan seluruh variabel dimensi budaya berpengaruh terhadap presepsi konsumen sedangkan hanya variabel uncertainty avoidance yang berpengaruh terhadap purchase decision. Untuk dimensi komunikasi hanya variable advertising yang berpengaruh terhadap presepsi konsumen sedangkan seluruh variable dimensi komunikasi tidak berpengaruh terhadap purchase decision. Kata Kunci: E-commerce, Dimensi Budaya, Komunikasi Pemasaran, Consumer Behaviou

Rola zrównoważonego zarządzania jakością w celu promowania wyników pracowników i satysfakcji klienta wśród instytucji edukacyjnych

Sustainable quality management among educational institutions is most important to produce quality education for the customers. It is one of the important elements to satisfy the customers. However, Indonesian educational sector requires significant reforms to enhance the education quality by enhancing the sustainable quality management. Therefore, objective of this study is to promote customer satisfaction with the help of sustainable quality management. Sustainable quality management include; critical success factors (CSFs) and national quality awards (NQAs). Survey was performed to collect the data from university employees. In survey, a questionnaire based on 5-point Likert scale was used. Findings of the study highlighted that sustainable quality management has crucial role in employee performance and customer satisfaction. Critical success factors (CSFs) and national quality awards (NQAs) has positive effect to improve the employee performance and boost the customer satisfaction level. Additionally, employee performance playing a mediating role between sustainable quality management and customer satisfaction.Zrównoważone zarządzanie jakością wśród instytucji edukacyjnych jest najważniejsze dla zapewnienia wysokiej jakości edukacji dla klientów. Jest to jeden z ważnych elementów satysfakcji klientów. Jednak indonezyjski sektor edukacji wymaga znacznych reform w celu poprawy jakości edukacji poprzez usprawnienie zrównoważonego zarządzania jakością. Dlatego celem tego artykułu jest promowanie zadowolenia klientów za pomocą zrównoważonego zarządzania jakością. Zrównoważone zarządzanie jakością obejmuje; krytyczne czynniki sukcesu (CSF) i krajowe nagrody jakości (NQA). Ankieta została przeprowadzona w celu zebrania danych wśród pracowników uczelni. W ankiecie zastosowano kwestionariusz oparty na 5-punktowej skali Likerta. Wyniki badania pokazały, że zrównoważone zarządzanie jakością odgrywa kluczową rolę w wydajności pracowników i zadowoleniu klientów. Krytyczne czynniki sukcesu (CSF) i krajowe nagrody jakości (NQA) mają pozytywny wpływ na poprawę wydajności pracowników i wzrost poziomu zadowolenia klientów. Dodatkowo wydajność pracowników odgrywa rolę pośredniczącą między zrównoważonym zarządzaniem jakością a satysfakcją klienta