“I am Young, Why Should I Vaccinate?” How empathetic and aggressive communication on social media impact young adults’ attitudes toward COVID-19 vaccination

IntroductionTo combat the current COVID-19 pandemic, high vaccination rates are of crucial value. However, young people in particular tend to be hesitant toward vaccination. On social media, young adults are often called to vaccinate in an aggressive tone, arguing that there is no choice than to vaccinate and that all else is wrong.MethodsIn an experimental study (N = 410), we investigated the effects of (a) empathetic vs. aggressive communication styles in social media postings and (b) the origin of the communicator on young adults’ supportive attitudes toward COVID-19 vaccinations. We treated the gender of the communicator as a moderator, and expectancy violation, psychological distance as well as the perceived credibility of the communicator as mediators.ResultsFindings showed that an aggressive communication style generally had a negative impact on young adults’ COVID-19 vaccination attitudes, fully mediated by expectancy violation and perceived credibility of the communicator. Gender and the origin of the communicator did not moderate this mediation processes.DiscussionFurther implications for online health communication strategies are discussed

Cesium 137 in wood ecosystem

The first part of thesis is engaged in explanation of some basic concepts regarding an elected topic: radioactivity, isotope, nuclide, halftime, gamaspectrometry etc. In the second part I deal with element cesium and influence of the Chernobyl accident. The final part processes questions of cesium - 137 in wood ecosystem. It is mainly concerned with research and gamaspectrometric measurement of wood substance, bark and samples of soil. In practical part (it is one part of the final part) I made taking of samples (especially soil from the depth 0-5 cm, soil from the depth 5 - 20 cm, wood substance and forest planting) from some localities above all the South Bohemian Region and next their gamaspectrometric measurement (quantitative analysis of cesium - 137 in wood ecosystem) at SÚJB in České Budějovice according to methodology.Measured values of cesium - 137 in samples were relatively low and its impact on the health of our population is in regard to other sources of ionizing radiance insignificant. The supposed hypothesis was herewith confirmed

The influence of interventions of the food industry in the second half of 20th century on current perception of low-fat diet in the Czech Republic

Department of Marketing Communication and Public RelationsKatedra marketingové komunikace a public relationsFakulta sociálních vědFaculty of Social Science

Data_Sheet_1_“I am Young, Why Should I Vaccinate?” How empathetic and aggressive communication on social media impact young adults’ attitudes toward COVID-19 vaccination.PDF

IntroductionTo combat the current COVID-19 pandemic, high vaccination rates are of crucial value. However, young people in particular tend to be hesitant toward vaccination. On social media, young adults are often called to vaccinate in an aggressive tone, arguing that there is no choice than to vaccinate and that all else is wrong.MethodsIn an experimental study (N = 410), we investigated the effects of (a) empathetic vs. aggressive communication styles in social media postings and (b) the origin of the communicator on young adults’ supportive attitudes toward COVID-19 vaccinations. We treated the gender of the communicator as a moderator, and expectancy violation, psychological distance as well as the perceived credibility of the communicator as mediators.ResultsFindings showed that an aggressive communication style generally had a negative impact on young adults’ COVID-19 vaccination attitudes, fully mediated by expectancy violation and perceived credibility of the communicator. Gender and the origin of the communicator did not moderate this mediation processes.DiscussionFurther implications for online health communication strategies are discussed.</p