Entrepreneurial Characteristics of Students in Different Fields of Study: a View from Entrepreneurship Education Perspective

The aim of our article is to examine the entrepreneurial characteristics of university students in different disciplines, and to develop implications and recommendations for entrepreneurship education programing according to the observed differences. The main research question is to identify whether students from different selected disciplines exhibit different rates of enterprising potential (i.e. tendency to start up and manage projects), and if so, which are the differentiating attributes. To answer this question we conducted a study using the General Enterprising Tendency v2 Test (GET2 test) and analysed the enterprising potential of 370 university students in four different majors (business administration, applied informatics, psychology and pedagogy). The findings of our analysis suggest that there are significant differences in the general enterprising tendency levels, as well as in levels of three out of five its components (namely need for achievement, calculated risk taking and internal locus of control) between the students in analysed majors. In other words, students in different disciplines exhibit different rates of entrepreneurial predispositions. In our article we present and further discuss these findings, especially from the entrepreneurship education perspective in its broadest sense

Stereotypes sell: Analysis of stereotypes in advertising

Cílem bakalářské práce je analýza reklam, kde se vyskytují genderové stereotypy. Ke kvalitativní analýze je použita sémiotika, především denotace a konotace. Další metodou analýzy je zjištění lingvistického sdělení. Poslední část analyzování spočívá v odhalení genderu, pomocí znalostí získaných z teoretické části, především ze studia genderových stereotypů, dle Goffmana, který rozdělil mužské a ženské role do šesti skupin. U každé zkoumané reklamy bude ještě uvedeno, pro koho je výrobek určen a na jaký tržní segment se soustřeďuje. Výstupem analýzy je výskyt genderových stereotypů v reklamách z různého odvětví. V nevalné pozici se nachází téměř vždy spíše žena, která je buď podřízená muži, vykonává „typicky“ stereotypní ženské práce nebo je dokonce uražena.The aim of the bachelor thesis is the analysis of advertisements, in which gender stereotypes are occuring. Semitics, especially denotation and connotation, are used for qualitative analysis. Another method of analysis is the discovery of linguistic message. The last part of the analysis lies in the revelation of gender, using the knowledge learned from the theoretical part, primarily from the gender stereotypes studies, according to Goffmann, who had divided the male and female roles into six groups. For each ad survey, it will be specified, for whom the product is intended and what market segments does the advert concentrate on. The output of the analysis is the occurence of gender stereotypes in the advertisements from various industries. The weaker position is almost always held by the woman,who is either subordinated to the man, performs stereotyped female work or is even insulted

Sports as a Stepping‑Stone for Entrepreneurship: Examining Sports University Students

Sports and entrepreneurship have several common attributes. Therefore, when focusing on entrepreneurship among university students, sports students deserve special attention. The main aim of our exploratory study was to examine personality traits, enterprising tendencies and entrepreneurial propensity of sports students. Our study was based on data gathered through own data collection using a survey instrument comprising of established measures of enterprising tendencies and interpersonal aspect of personality, and items capturing individual’s entrepreneurial propensity and other personal and environmental attributes. We have collected 254 responses from 130 sports and 124 pedagogy students, who served as a comparison group. Our findings show that sports students exhibit higher enterprising tendency, significant differences in four out of eight examined general personality traits, and higher entrepreneurial propensity compared to their pedagogy counterparts. In search of potential origins of these differences and high embeddedness of entrepreneurship among sports students, we explored selected individual attributes as well as environmental factors related to respondents’ personal and university settings. Based on our findings, we develop implications for entrepreneurship encouragement and utilization of enterprising potential in sports student population

Entrepreneurial Characteristics of Students in Different Fields of Study: a View from Entrepreneurship Education Perspective

The aim of our article is to examine the entrepreneurial characteristics of university students in different disciplines, and to develop implications and recommendations for entrepreneurship education programing according to the observed differences. The main research question is to identify whether students from different selected disciplines exhibit different rates of enterprising potential (i.e. tendency to start up and manage projects), and if so, which are the differentiating attributes. To answer this question we conducted a study using the General Enterprising Tendency v2 Test (GET2 test) and analysed the enterprising potential of 370 university students in four different majors (business administration, applied informatics, psychology and pedagogy). The findings of our analysis suggest that there are significant differences in the general enterprising tendency levels, as well as in levels of three out of five its components (namely need for achievement, calculated risk taking and internal locus of control) between the students in analysed majors. In other words, students in different disciplines exhibit different rates of entrepreneurial predispositions. In our article we present and further discuss these findings, especially from the entrepreneurship education perspective in its broadest sense