THE IMPACT OF ENDORSER'S CREDIBILITY ON CONSUMER RESPONSES: AN EMPIRICAL ENDEAVOR

The purpose of this study is to investigate the influence of endorser's credibility on consumer responses. It also explores the mediating role of attitude towards advertisement (ATA) and moderating role brand awareness (BA). Data were collected from two hundred and sixty-three educated consumers to test the proposed hypotheses. The results suggested that the endorser's credibility (attractiveness, expertise, and trustworthiness) positively impacts ATA and purchase intention (PI). Moreover, ATA mediates between endorser's credibility and PI. It was also found that brand awareness moderates the relationship between ATA and PI. The findings of this study imply that advertisers should carefully consider the endorser's credibility before the selection. In contrast, ignoring these factors could lead to adverse effects on consumer responses. Theoretical implications are also discussed, which are presented in the proceeding sections

THE IMPACT OF ENDORSER'S CREDIBILITY ON CONSUMER RESPONSES: AN EMPIRICAL ENDEAVOR

The purpose of this study is to investigate the influence of endorser's credibility on consumer responses. It also explores the mediating role of attitude towards advertisement (ATA) and moderating role brand awareness (BA). Data were collected from two hundred and sixty-three educated consumers to test the proposed hypotheses. The results suggested that the endorser's credibility (attractiveness, expertise, and trustworthiness) positively impacts ATA and purchase intention (PI). Moreover, ATA mediates between endorser's credibility and PI. It was also found that brand awareness moderates the relationship between ATA and PI. The findings of this study imply that advertisers should carefully consider the endorser's credibility before the selection. In contrast, ignoring these factors could lead to adverse effects on consumer responses. Theoretical implications are also discussed, which are presented in the proceeding sections

Confirmatory Analysis of the Factors of Competitiveness in the Textile Industry of Pakistan

This paper is focused on confirmatory analysis of  key determinants of competitiveness in the textile sector, with special reference to Pakistan. Researchers have conducted a survey that is designed to use financial side, productivity side, supply side, and demand side determinants to measure firms’ level Competitiveness. Primary data was collected at seven point scale from 354 respondents representing145 Listed Textile Companies at KSE. Collected data was then analyzed by using the confirmatory factor analysis to find out the rate of interdependency between the dependent and independent variables. The result shows that highest impact is being shown by the demand side determinants followed by financial side determinants. While the impact of productivity side and supply side determinants remained comparatively low

Confirmatory Analysis of the Factors of Competitiveness in the Textile Industry of Pakistan

This paper is focused on confirmatory analysis of  key determinants of competitiveness in the textile sector, with special reference to Pakistan. Researchers have conducted a survey that is designed to use financial side, productivity side, supply side, and demand side determinants to measure firms’ level Competitiveness. Primary data was collected at seven point scale from 354 respondents representing145 Listed Textile Companies at KSE. Collected data was then analyzed by using the confirmatory factor analysis to find out the rate of interdependency between the dependent and independent variables. The result shows that highest impact is being shown by the demand side determinants followed by financial side determinants. While the impact of productivity side and supply side determinants remained comparatively low

International Human Resource Management: A Review from Pakistani Perspective

This article provides information about the International Human Resource Management and discusses HRM according to the international prospective in Pakistan. In this article it is discussed that how environmental and cultural factors affect the recruitment, selection and industry/employee relation in Pakistan. In the end some conclusions are made in reference to the context

Impact of opioid-free analgesia on pain severity and patient satisfaction after discharge from surgery: multispecialty, prospective cohort study in 25 countries

Background: Balancing opioid stewardship and the need for adequate analgesia following discharge after surgery is challenging. This study aimed to compare the outcomes for patients discharged with opioid versus opioid-free analgesia after common surgical procedures.Methods: This international, multicentre, prospective cohort study collected data from patients undergoing common acute and elective general surgical, urological, gynaecological, and orthopaedic procedures. The primary outcomes were patient-reported time in severe pain measured on a numerical analogue scale from 0 to 100% and patient-reported satisfaction with pain relief during the first week following discharge. Data were collected by in-hospital chart review and patient telephone interview 1 week after discharge.Results: The study recruited 4273 patients from 144 centres in 25 countries; 1311 patients (30.7%) were prescribed opioid analgesia at discharge. Patients reported being in severe pain for 10 (i.q.r. 1-30)% of the first week after discharge and rated satisfaction with analgesia as 90 (i.q.r. 80-100) of 100. After adjustment for confounders, opioid analgesia on discharge was independently associated with increased pain severity (risk ratio 1.52, 95% c.i. 1.31 to 1.76; P < 0.001) and re-presentation to healthcare providers owing to side-effects of medication (OR 2.38, 95% c.i. 1.36 to 4.17; P = 0.004), but not with satisfaction with analgesia (beta coefficient 0.92, 95% c.i. -1.52 to 3.36; P = 0.468) compared with opioid-free analgesia. Although opioid prescribing varied greatly between high-income and low- and middle-income countries, patient-reported outcomes did not.Conclusion: Opioid analgesia prescription on surgical discharge is associated with a higher risk of re-presentation owing to side-effects of medication and increased patient-reported pain, but not with changes in patient-reported satisfaction. Opioid-free discharge analgesia should be adopted routinely