11 research outputs found

    Why I am less persuaded than you: People's intuitive understanding of the psychology of persuasion.

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    People generally assume that others are more influenced than the self (the third person perception or TPP). To further understand this perception we investigated people’s intuitive understanding of how persuasion works. Participants rated themselves or others on traits reflecting risk and immunity from persuasion (e.g., weak- and strong-mindedness) and need for cognition (NFC). They then rated how much they or others would be influenced by some advertisements. Results showed that participants associated perceived low NFC and high levels of weak-mindedness with influence. Perceived self–other differences in these variables mediated the TPP. Also, perceived NFC explained the role of self-enhancement in the TPP. People’s intuitive understanding of persuasion therefore resembles the elaboration likelihood model on the role it grants to NFC

    Breast cancer patients faced with images in surgical consultation: the power of strangeness of medical photos

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    International audienceThis article aims to understand the ways in which photos used by doctors during the surgical consultation mediate and shape the patient’s social representations of breast cancer and its treatment. Eight focus groups (28 patients) with breast cancer patients were conducted in a French medical center. The results reveal the ways in which photos in medical information may “frame” patients’ representations and experience of illness. Implications for future research and medical care are discussed
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